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Video Format• Include a combination of elements that will result in an
approachable and engaging video that is also educational and informative– One-on-one conversations between the expert and consumer in a
comfortable, real life setting– Shots of experts and consumers in their daily lives to show they are
people “just like you and me”• Include their children, shopping in the grocery store, cooking food, going to work,
etc.• Include shots of farms and fields
– Shots of subjects speaking directly to the camera to reflect on their one-on-one conversations• Summarize what they learned and the questions that were answered• Provide commentary on the overall experience
– Include infographics showing facts and figures to support the key messages
Example
Open graphic B-roll montage
Narration: Explaining GMO’s, acknowledging concerns and introducing the conversation
Episode title graphic
Example Cont.
Consumer introduces herself: Mentions being a mom, tells us her concerns or questions about GMOs
Expert introduces herself: Briefly explains what she does, and tell us about her family“…I’m also a mom so….”
Conversation between the two:Mom: “I don’t know much but I hear about allergies and GMO’s…”
Expert: “That’s a very common and valid concern. It’s been studied and …”
Example Cont.
Graphics backing up expert’s comments Graphics should be quick, and easily understandable. Find creative ways to illustrate key, surprising facts.
Conversation continues covering additional topics
Use b-roll to cover edits and add visual interest
Example Cont.
Wrap up: Consumer sharing what she learned or was surprised by, what she knew, what she plans to dig into deeper, etc.
B-roll could be used to illustrate farming… ...show the expert at work…
…show expert’s and/or consumers family.