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Cloud Technologies -
Reaching Families in Need
Caroline Hsieh CRC Health Group
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
CRC Health Group
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Nearly 35,000 patients Treated by CRC Health in 2012… Five Lines of Business
Adult
Recovery
Comprehensive
Treatment Centers
Troubled
Youth
Weight
Management
Eating
Disorders
Residential,
outpatient, and
extended care
treatment programs
for chemical
dependency and co-
occurring disorders
Outpatient treatment
clinics combining
medication-assisted
treatment with
counseling and
support services
Outdoor behavioral
health, residential
treatment centers,
therapeutic boarding
schools, and special
needs programs for
struggling or
underachieving
youth
Residential weight
loss programs and
camps for adults and
adolescents
Residential, day
treatment, and
outpatient programs
for men and women
with anorexia,
bulimia, binge eating
and related health
disorders
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
CRC Health Today Over 130 facilities across 28 states
SIERRA TUCSON®
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
CRC Lines of Business Quick Facts
5
29 programs
2,011 beds 2012 admissions
26,607
58 Clinics
10.3M patient visits in 2012
15 programs
706 residential beds
2012 admissions
2049
6 programs
50 RTC beds
2012 admissions
265
2012 admissions
1,801
Adult Recovery Comprehensive Treatment Centers
Troubled Youth Eating Disorders Weight
Management
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Reaching More Families in Need…
Over 250,000
Patients
Patients Treated by CRC Health
Since its founding, CRC Health has helped over 250,000 patients.
However, over 25 million people still require addiction and behavioral
health treatment.
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Channels for Reaching Families in Need
Internet
Marketing Patient/
Family CRC Call Center
Respond to Inquiry
Field
Marketing CRC
Outreach
specialist
Physician/
Therapist Patient/
Family
Internet search
or campaign
Refer
patient
to CRC
program
Contact CRC
Call Center
Contact CRC
Program
directly
Submit
web form
Contact Call Center
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Reaching More Families in Need Over 63,000 Patients Referred to CRC in 2012
6,700 clinical professionals referred their patients to CRC Health in 2012.
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
CRC Business Drivers and IT Challenges
.Business Drivers
- Need to be able to respond to the client’s inquiries rapidly
- Need to have robust infrastructure to support Marketing activities
- Need to have visibility of intake and admission data
- Need to minimize silos by having all facilities to be on the same platform
- Need to be able to measure marketing performance
- Need to protect patient privacy
. IT Challenges
- The solutions must fit CRC IT investment and operation model
- The solutions must meet data security and privacy requirements
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Why Cloud?
. Rapid deployment
- Great advantage in conjunction with agile software development.
- Respond to business changes rapidly. . Scalability
- Can be easily scaled to meet the expanded usage. . Stability
- Cloud vendors provide higher system availability than the internal IT infrastructure. . Enable mobile and online collaboration
- Anytime, anywhere, any device . Low Capital Investment
- Low upfront capital investment required to achieve the business benefits. . Security
- Conform to industry attestation requirements.
- Out of the box security features (e.g. Salesforce.com security and sharing rules) allows configuration to comply with HIPAA and 42 CFR.
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
How cloud technologies drive inquiries to CRC programs
Software as a service • Campaign management • Lead scoring
Benefits • Drive effectiveness of campaign • Prioritize outbound calls to
patients/families that are most ready for treatment
Platform as a service • Inquiry (lead)
Management • Intake and Admission • Referent tracking
Benefits • Handoff from call center to programs • Streamline admission process • Protect patient privacy across
programs • Focused marketing activities
Infrastructure as a service • Corporate Website
hosting • Web development
Benefits • Scalable to meet the spike of demand • Highly available web environment • Enable rapid web development
activities
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Q & A
CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)
Thank you!
Caroline Hsieh Email: [email protected]
www.linkedin.com/in/carolinehsieh
CarolineLHsieh