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Date: March 02, 2013
Concept to Cash FlowKartik Mehta
Founder, Director & CEO, ExpressECG
The Company
GENERAL SCENARIO WITHOUT ExpressECG ( 2 to 3 hours)
Doctor
Patient arrives @ FamilyPhysician
Patient waits @ FamilyPhysician
Patient diagnosed For ECG
@ Family Physician
Patient travels to ConsultingPhysician
Doctor
Patient waits @ ConsultingPhysician
Patient ECG taken @ Consulting Physician
Patient ECG reviewed &Communicated @
Consulting Physician with Family Physician
Patient travels backto Family Physician
Patient waits again@ Family Physician
WaitTravel
Wait
Travel
Wait
FAST AND ACCURATE ECG WITH ExpressECG (30 minutes)
Doctor
Patient arrives @ Family Physician
Patient waits @ FamilyPhysician
Patient diagnosed for ECG
@ FamilyPhysician
Family Physician Schedules
ExpressECGtechnician for ECG@ Family Physician
ExpressECGtechnician Performs &
Uploads ECG @ Family Physician
Cardiologist or Sr. Consulting Physicianreviews & electronically
reports ECG@ ExpressECG
reporting center
ExpressECG technician prints 02 pages ECG
reports @ FamilyPhysician
Family Physician &ExpressECG reporting
Physician discussECG results
when needed
Wait
ExpressECG – In Business of Saving Human Lives
Supply Side
27 Trained Technicians
03 Trained Marketers
03 Call Center Operators
01 Operations Manager
01 Marketing Manager
01 Best Physician
01 Best CEO
One of the most efficient Business Systems running 24 X 7 - 365 days in about 20 cities of Gujarat with a goal to save patient lives & to satisfy medical fraternity
Supply Demand
7000 doctors in Gujarat
NGOs (SHRC – 2 mobile vans, Aadarsh)
Labs (Supratech, UniPath)
Corporates (Cipla, Fine Feather, Amneal Pharma)
08 Franchisee holders
Direct patients
Government of Gujarat
Demand Side
ExpressECG – First in On-Demand ECG Service in the World
ExpressECG On-Demand
Telemedicine Solution
3000 ECGs per month
More than 7000 GPs as registered customers
On-Demand operations in
about 20 cities of Gujarat
Numerous lives saved @ of
about 02 per week
ExpressECG – Our Business Growth for Year 2012
JANUARY
FEBRUARY
MARCH
APRILM
AYJU
NEJU
LY
AUGUST
SEPTEMBER
OCTOBER0
500
1000
1500
2000
2500
1664
1958
2209
18232044 2011 2089 2033 1977 1956
242 312530 530 466 534 598
800
462 420
8 0 69 161 1590 0 24 0 0
NUMBER OF ECGs BY MONTH BY CHANNEL
GPsNGOsCAMPsLABsCHCs
Month
# of
ECG
s
ExpressECG – Creating Value for Society
We save time
We are ExpressECG
Most importantly, we save life
We also save money
ExpressECG – Gujarat State Coverage as of December, 2012
Important Lessons
Concept to Cash Flow
Concept – Our Profound Belief
It is not customers job to tell us what they want...
Don’t let people tell you your ideas won’t work. If you have a hunch that something will work, go build it. Ignore the haters...
Developing revenue model early will help later...
There is no "I" in "TEAMWORK“...
ExpressECGCore Team
ThoughtApproach
IdeaChange
Dependence, Interdependence, Integration...
Team – Our Long Term Shared Destiny
Extremely important during valuation assessment...
Customers – Our King, Our Royal Highness
The purpose of a business is to create a customer... (Peter Drucker)
ExpressECG
Customers are key predictive indicators of a company success, investors generally are months behind...
Value Creation – Our Differentiator
There is no such thing as commodity...
Innovation does not only mean doing different things. It also
means doing things differently... Exploit available Resources, Processes and Values...
Cash Flow - Our Financial Prowess
The number one job of a CEO is to not run our of money... (operating cash flow)
It is going to be delicate dance of Growth v/s Profitability...
VC & PE folks prefer to associate with financially savvy promoters...
Thank You
Concept to Cash FlowKartik Mehta
Founder, Director & CEO, ExpressECG