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Connecting Nurses: Exploring how social media can promote health and
improve healthcare
Robert Fraser MN RN @RDJfraser
Registered NurseUniversity Health Network Principal ConsultantRob D. Fraser & Associates Inc
#RNChat
PurposeDefinition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
enable individuals to share, exchange, or create information and ideas across telecommunication and social networks
#MedicineX Conference
http://www.symplur.com/healthcare-hashtags/
500 a%endees 1,331 par/cipants
500 attendees
#MedicineX Conference
http://www.symplur.com/healthcare-hashtags/
500 a%endees 1,331 par/cipants
500 attendees 1,331 participants
Fox, S. (2005). Health Information Online. PEW Interent & American Life Project. Washington D.C. Retrieved from http://www.pewinternet.org
Fox, S. (2007). E-patients With a Disability or Chronic Disease. Washington, DC: Pew Internet & American Life Project (pp. 1–25). Washington.
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
TheNerdyNurse.com
wenurses.co.uk
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
Healthcare uses tools daily that have inherent risk. The key is reducing risk, and preventing harm while
caring and supporting patients or caregivers
RNAO’s Social Media Guidelines for Nurses
• Build your brand
• Transparency
• Honesty
• Respectfulness
• Add value
• Be diligent
• Stay engaged
• Protect your privacy
• When in doubt, don’t post
• Get off the internet
ANA’s Principles for Social Media
• Don’t transmit Personal Health Info
• Observe ethical boundaries
• What you post may be seen by others
• Take advantage of privacy settings
• Report privacy, rights, or safety issues to appropriate person/authority
• Participate in developing organizational policies
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
PersonallyCreate a professional profile
Connect with other’s
Explore collaborative tools
Develop goals and projects to accomplish them
Measure and reflect on progress and results
OrganizationallyCreate policy
Review organizational goals/activities
Pick objective (audience, purpose)
Experiment and analyze
Quality will come
Resources
• Social Media: Toolkit for Ontario Public Health Units
• SocialMediaGovernance.com
• Social media for quality improvement
• Symplur’s Hashtag Project
Image Credits• Compass by SPJDR
• Book by James Keuning
• Network by Brennan Novack
• Tools by Cris Dobbins
• Caught by Patrick Trouve
• Project by Kevin Laity
• Social Icons by Picons
• Talking by Ian Kirkland
• Hieroglyphics by Luke Anthony Firth
• Printing Press by Mike Wirth
• iPhone by Misirlou
• Email by OCHA Visual Information Unit
• Multimedia by Patrick Morrison
• Media by Misirlou
• MedicineX Network Graph by Symplur
• Research figures by PEW Research
• Medical-Records by Wilson Joseph
• Healing Campaigns Website
• Life in the Fastlane Blog
• Care Challenge
• #WeNurses Tweet Chat Archive
• Figure 1 App
• The Nerdy Nurse Blog Carinval
• Hospital Sant Joan de Deu 5 minute nursing rounds
• PatientsLikeMe
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra
• Vaccine by OCHA Visual Information Unit
• Hybrid Bus RTB by Kecko
• Staff management by OCHA Visual Information Unit
• Meeting by Slava Strizh
• Target by Juan Garces
• Measuring Tape by Cedric Villain
• Flow chart by Alv Jorge Bovolden
• Policy document by OCHA Visual Information
• Dashboard by buzzyrobot
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra
