Conventions of a Digipak

George Ezra- Wanted on VoyageStraight away the artist stands out, this is done to attract the audience and so they know who the artist is even without looking at the name. For those who do not know the artist it will allow them to become familiar with the artists image seen on the cover

The artists name as well as the name of the album clearly seen and easy to separate as in this case the name is a different size to the album name.This is also seen on the spine of the digipak but since the space is small the artist name and album is separated by using white and red on a black background

The same colour patterns is used on the back of the cover, however the back is very plane is it is just the songs, bar code, distributers and small print. There is lots of negative space which could have been used

The reason for incorporating the red in the writing could relate to the artists clothing as he is wearing a red shirt to stand out

Gorillaz – Demon DayThis inside design is very different to the standard digipacks as the disk is in the centre and is surrounded by each member of the group which is animated to represent them. The pictures are done on a white background to make the members the main focus point as well as the disc.

The outside design is also very different to mainstream digipacks as usually there is a resemblance to the artist/group other than their name and title of the album.This cover is a simple black background with a standard white text displaying the groups name as well as the title of the album

The colour pattern followed is very plain and simple (black and white), this also allows the groups image to stand out even more on plain colours

What makes this digipak very unique is the layout and how the main focus (the group) is inside rather than outside the digipak

Eminem- RecoveryThis digipak shows a subliminal message relating to the artist, firstly the title is ‘Recovery’ with a red and whit cross replacing the ‘o’ in the title, this symbol is usually linked to health and at the time the artist was recovering from addiction and depression.

The image on the front cover shows the artist walking on a lonely road which some could argue it is ‘the road to recovery’. This type of digipak has more of a personal element to the artist than other digipak which makes it unique.

The disc is the red and white cross to push the idea of health

Both images on the left (inside digipak) and right (back of digipak) shows the artist trapped in a glass box with no one around which relates to addiction and depression by feeling trapped and alone.

The back cover shows the artist in Detroit (seen in the sign) which is his hometown, the area seems to be towards the entrance into the state as it says ‘Eminem welcomes you to Detroit’ but in this case nobody is around. The songs included in the album are towards the bottom as the main focus point is the artist.

The Beatles - Abbey RoadHowever there are elements seen in this which are used in modern digipaks in which the artists/ group are the main focus point.

This digipak was released in 1969 and comparing this digipak to modern digipaks it is clear to see that digipaks back then were more simpler and less edited i.e. Filters.

Since this is a classic picture with arguably one of the biggest groups from England makes this scene very iconic and known world wide

Unlike newer albums, this album name is Abby Road as it is the road the picture was taken on which is the reason for the name.

Common Conventions

• In all/most digipaks will focus on the artist• They will follow a common theme throughout

the digipak i.e. Colours and types of images used.

• There will always be a meaning behind the digipak, this can be obvious or very discreet.