CPHA Keynote

The Wisdom of Experience and New Technologies

Addressing Current Complex Public Health ChallengesCanadian Public Health Association, Annual Conference, Montreal, June 2011

2023-04-10 www.rowanwood.ca 2

My Social Web

Twitter Personal learning networkNarrating your workSharing little discoveries#GovChat

BlogTesting hypothesesSharing knowledgeSharing detailed status updates

DeliciousThe “only” bookmarks

Google DocsShared creation of documents

Drop BoxShared files

Picasa/FlickrSharing pictures of my dogs

YouTubeSharing videos of my dogs and other stuff

LinkedInMy on-line resumeBroad work network

FacebookStudents, family and friends

OtherProject specific collab sitesCalendar and travel sharingVirtual worlds

www.strategyguy.com

Recent BackgroundGovernment of Canada

GCPEDIA - Knowledge and People for the Public Service

Consulting CIHI Knowledge Exchange Canadian Virtual Health Library PHAC Knowledge Exchange and Dissemination Agriculture Knowledge, Innovation and Collaboration Support

Strategy

Academic Paper: Complexity theory and social media for knowledge networks

in Canadian Health Former full time, current part time professor (Consumer Behaviour)

2008 2011


Common issues

Knowledge translation takes too long.Resources are limited and challenges are complex – we cannot afford duplication. Knowledge is leaving for the golf course…

04/10/2023 www.strategyguy.com 4

Maybe we can do better if we collaborate?

www.rowanwood.ca 5

GCPEDIAOpen Collaboration for the Public Service

2023-04-10

Government of Canada

More than 250,000 employees

More than 150 Legal Entities

Legislated Silos

Common purpose but no common tools

Framework for a Virtual Government Network

http://nusum.wordpress.com/about/articles-and-stuff/


Improving knowledge translation by embracing

complexity

Design for the six components of a complex adaptive system: Self organization Emergence Relationships

Feedback Adaptability Non-Linearity

http://nusum.wordpress.com/about/articles-and-stuff/


The meta change

The dawn of a new era?

The cost of connecting continues to drop First time in history we have

had the capacity to self

organize on a mass scale.

What will emerge is unknown.


?

http://www.theconversationprism.com

The social web is not a “communications vehicle” it is a collection of tools and communities.

Conversations are occurring all over the place. You do not have control of the message.

However, you can engage and influence.


Public Health and Social Media

Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals (People)"

Wikipedia


Health perspectives

• Social Focus: – Rapid communications– Tools to self manage– Shared experiences

•Professional Focus: – Share and collaborate– Find radical efficiencies

These will happen with, or without you

These will only happen with your commitment.


Social change

“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” Cairo Activist, 2011, Wikipedia, May, 2011

By Amr Farouq Mohammed from New Cairo - Cairo, Egypt (Anger protest) [CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons


Patient change


Professional focus


Example: Fail fast

1504/10/2023 www.strategyguy.com

Trying to improve collaboration I had a “bright idea” so I posted in to my blog and tweeted about it.

Some friends thought it was good

Others were not so sure

This conversation took place on word press and twitter over 10 days and unknown time zones. Winter 2010.

They pointed me to an expertAnd then someone unknown to me, changed my thinking.

Who pushed me to look deeper.

Example: Obscure but specific question


As part of a project an issue of interpretation arose and I needed to get an

idea of current practice. Note the response times. March 16, 2011

Start

Direct Messages (private tweets)

Collaboration


A. Trusting

B. Common purpose

C. Open by default

D. Communicative

E. All of the above

A Collaborative Culture is:

You learned most of what you need to know in Kindergarten.


The Five Habits of Highly Effective Hives

1. Remind members of their shared interests and foster mutual respect, so they work together productively.

2. Explore diverse solutions to the problem, to maximize the group's likelihood of uncovering an excellent option.

3. Aggregate the group's knowledge with frank debate 4. Minimize the leader's influence on the group's thinking. 5. Balance interdependence (information sharing) and independence

(absence of peer pressure) among the group's members.


http://blogs.hbr.org/cs/2010/11/the_five_habits_of_highly_effe.html

wiki commons bees - 800px-Todd_Huffman_-_Lattice_(by).jpg

http://blogs.hbr.org/cs/2010/11/the_five_habits_of_highly_effe.html

Knowledge Dissemination

Eureka!

Research Science Literate General PublicClose Connections Loose Connections


Experiment

@thomkearney


Do we have issues?

www.rowanwood.ca 222023-04-10

[email protected] www.strategyguy.com

http://www.strategyguy.com/

Health & Medicine

CPHA Keynote