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Getting citizens to participate in CPR courses/programs/events is challenging. Learn tips about effective messaging. We also reccomend the book Made to Stick!
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LIGHTNING
ROUND
CPR MESSAGESTHAT WORK
CREATING A CPR BUZZ…
OR AT LEAST A MESSSAGE THAT GETS PEOPLE TO ATTEND YOUR COURSE !
I am employed by the
AMERICAN HEART ASSOCIATION
WE WISH!
WHAT WOULD YOUR CPR
MESSAGE SAY HERE?
WHAT WOULD YOUR CPR
MESSAGE SAY HERE?
WHAT WOULD YOUR CPR MESSAGE SAY HERE?
WHAT WOULD YOUR CPR
MESSAGE SAY HERE?
When we look at examples…
YOUR CPR MESSAGEYOUR CPR MESSAGE
THEY ARE:
Cardiac arrest strikes 250,000 times each year…
80% of cardiac arrests occur in and around the home…
Bystander CPR is performed in less than 1/3 of persons who have cardiac arrest…
Cardiovascular disease is the #1 killer…
When CPR is performed correctly…
Mark Twain once observed, “ A lie can get halfway around the world before
the truth can even get its boots on.” His observation rings true: Urban
legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others—
struggle to make their ideas “stick.”
Mark Twain once observed, “ A lie can get halfway around the world before
the truth can even get its boots on.” His observation rings true: Urban
legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others—
struggle to make their ideas “stick.”A LIE CAN GET AROUND
THE WORLD TWICE BEFORE THE TRUTH CAN GET PANTS
ON…
Who here has not dealt with the cough
CPR message?
RESIST THE
TEMPTATION!
PUT A NAME ON THE ISSUE..
WE ARE TALKING ABOUT PEOPLE!
You get two letters…
No talking heads…Please!
http://www.madetostick.com/
PRINCIPLE 1SIMPLEPRINCIPLE 2UNEXPECTEDPRINCIPLE 3CONCRETEPRINCIPLE 4CREDIBLEPRINCIPLE 5EMOTIONALPRINCIPLE 6STORIES© 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.
