Croda mexico presentation_marketplace_trends_seminar _summary_aug2016

Innovation you can build onTM

Skin and Hair Care Trends

El Mercado Cuidado Personal en Mexico


Market Dynamics


El M

ercado de CuidadoPersonal

enMexico


2%

© Euromonitor International 2016

WorldWorld

425.914,70LatamLatam

60.194,80MexicoMexico

9.140,30

Market Size 2015 USD million

0

2

4

6

8

10

12

14

16

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Latin America Mexico

YOY Growth % 2010-2020

YO

Y G

row

th%

CAGR 2015-2020: 6,9%CAGR 2010-2015: 5,4%

Personal Care Market

LatAm Skin C

are Trend

s

Innovation you can build on™

Mexican Personal Care Market

0.00

200.00

400.00

600.00

800.00

1,000.00

1,200.00

1,400.00

1,600.00

1,800.00

2,000.00

Skin Care Hair Care Men'sGrooming

Fragrances ColourCosmetics

Bath andShower

Deodorants Baby andChild-specific

Products

Sun Care Depilatories

7,8%

5%4,7%

5,3%

9,7%

4,3%

7,3%5,8%

5%

8,4%

Gro

win

g m

ark

ets Sun Care

Men´s grooming

Colour cosmetics

Hair Care

Skin Care

Source: Euromonitor International 2016

El M


enMexico


Top 10 Mexican CompaniesColgate-Palmolive

Procter & Gamble

Unilever Group

L´Oréal Groupe

Avon Products

Vorweck & Co KG

Quala SA

Mary Kay Inc

Tupperware Brands

Beiersdorf AG


LatAm Skin C

are Trend

s


Top 10 Mexican BrandsParent Company

Avon Products Inc

Vorwerk & Co KG

Colgate-Palmolive Co

L'Oréal Groupe

Procter & Gamble Co, The

Mary Kay Inc

Tupperware Brands Corp

Beiersdorf AG

Natura Cosméticos AS

Unilever Group

Brands

Avon

Jafra

Palmolive

L'Oréal Paris

Gillette

Mary Kay

Fuller

Nivea

Natura

Pond´s


LatAm Skin C

are Trend

s


Mexico Personal Care Spend per Capita

5.8 5.8

3.1 2.9

4.1

2011 2012 2013 2014 2015

Baby & Child Products, 3.60

Bath and Shower, 4.40

Colour Cosmetics, 3.90

Deodorants, 5.90

Depilatories, 6.90

Fragrances, 2.90

Hair Care, 3.60

Men's Grooming, 6.40

Skin Care, 3.30

Sun Care, 8.20Other;


In the last few years Mexicans have been spending

41% more!

Year-on-Year Growth (%)

CAGR % 2011-15 (US$ Per Capita mn)


Driving Forces


LatAm Skin C

are Trend

s


Urban Wellness

LatAm Skin C

are Trend

s


Urban Wellness� Most dramatic changes to patterns of urbanization in modern

history.� pose formidable challenges� provide unparalleled opportunities

� How best to satisfy the energy, transportation and health needs of urban populations for now and the future. � The Expo’s “Better City, Better Life” (Shanghai, 2010)� Limited food supply, pollution, health, hygiene and other issues exist…

� Those living in the cities of tomorrow are likely to seek an increased connection with Nature. � Tomorrow’s urban residents will enjoy urban ecosystems that integrate

vertical farming, gardens, and parks� Mega-cities offer opportunities to better manage issues important to residents

for hygiene and air quality

…in search of enhanced well-being for those living in mega-cities.

LatAm Skin C

are Trend

s


Urban Wellness� Occuring on a global scale yet even more dramatic in

Brazil/LatAm

� Those living in the cities of tomorrow are likely to seek an increased connection with Nature� Latin American cities have a complex matrix. Cities like Mexico City or São

Paulo have over 20mi people living there in a diverse urban fabric� In Brazil growing demand for green space housing

…in search of enhanced well-being for those living in mega-cities.

In 2010, 83% of people in Brazil were living in urban area, more than in the USA (80%) or in France (76%)


ProtectionPollution

Trends in Personal

Care Applications


Purpose

� Provide an introduction to pollution and the growth of pollution-related claims

� Present insights into Key Market Drivers and Trends

� Skin Care

� Radical Protection

� Cleansing for Complexion Conformity

� Structural Support

� Hair Care

� Cuticle Care

� Appealing Appearance

� Scalp Saviours

� Outline how Croda can help with targeted ingredient and formulation suggestions

Please request

full presentation

to learn more!

LatAm Skin C

are Trend

s


Healthy Lifestyle

El M


enMexico


Prevention as a Lifestyle� Evolving from cure to prevention,

proactively helping our bodies help themselves� A different approach to prevention,

such as sun protection, as “Fun in the Sun” is part of the Latin American culture

� Different relation to beauty & the body, more relaxed and more obsessed at the same time, change the nature of relation to prevention � A different approach to anti-aging as

well, thanks to a more positive relation to aging not so “taboo” as in western culture

� More obsessed with a wide consideration for plastic surgery to perfect bodies to be seen at the beach

Nivea-Brazil

“Keep the Summer Close to

you”


The Future of Superfoods

� Wellbeing trend prevails

� Superfoods have a heavy focus in what we eat and the supplements we take

� Growing influence in what we put on skin and hair

� Consumers emotionally buy into products before making purchase

� Combining the superfood origin with consumer perceivable benefits reinforces the message; superfood = super health

� Creates psychological drive for repurchase

� Need ingredients that connect emotively and offer functional benefits

Innovation you can build onTMInnovation you can build onTM

Superfoods withSuper Effects

Please request

full presentation

to learn more!

LatAm Skin C

are Trend

s


Personalized: For You!

El M


enMexico


Customisation Concept

� Consumers recognise that one size does not fit all

� Consumers want products tailored to their skin needs

� Personalisation rules!

� Croda, Crodarom and Sederma present a selection of formulations created with the customisation trend in mind

� Giving the consumer the freedom to express their skin individuality

Beauty begins the moment you Beauty begins the moment you Beauty begins the moment you Beauty begins the moment you decide to be yourselfdecide to be yourselfdecide to be yourselfdecide to be yourself

//// Coco ChanelCoco ChanelCoco ChanelCoco Chanel


Customisation

By Croda, Crodarom

and Sederma

Please request

full presentation

to learn more!

LatAm Skin C

are Trend

s


Digitisation: Beautiful Technology

LatAm Skin C

are Trend

s


“Wearable” Fashion

Nancy Tilbury, co-founder and director of Studio XO was reported as “imagining a future less than 10 years away where we will be able to change the surface of our clothes; where we’ll be able to walk into a room and transform what we’re wearing like a chameleon does his skin.”

London Fashion Week - Sept 2014

Click here to view “Truly Beautiful Wearable

Technology”

LatAm Skin C

are Trend

s


“Smart” Skin� Humans as computers!

� Attachable computers, similar to temporary tattoos (MC10 (Cambridge, Massachusetts USA) & University of Illinois at Urbana-Champaign)� Working with L’Oreal for

sensors to measure skin hydration

� E-skin under development at the University of Tokyo!

NY Times-Wearable Technology

Click here to view “Wearable Technology That Feels Like Skin”

LatAm Skin C

are Trend

s


In the News!

http://www.gcimagazine.com/marketstrends/segments/suncare/LOreal-is-Disrupting-UV-Exposure-Monitoring--364519591.html

http://www.cosmeticsdesign-europe.com/Brand-Innovation/L-Oreal-s-wearable-UV-patch-finally-launched

El M


enMexico


Lots and lots of Apps!� mySkin™: Find skincare

products that work for you -personalized, scientific, unbiased advice on what skin care products work best for your unique skin profile.

� Modiface, a well-recognized name in beauty and photo editing apps, offers several options from hair color trials to aging simulators. Company claims over 117 million* downloads (and counting)!

https://itunes.apple.com/br/app/myskin-skincare-advice/id542468181?mt=8

Click here to learn more

http://modiface.com/* Downloads Aug 21 2016


Marketplace

Trends for Hair Care

El Mercado de Cuidado

Personal en Mexico

El M


enMexico


Seen in the Market Now� Co-Wash, Cleansing Conditioners, No-

Poo/Low-Poo… all options for a consumer that still wants to wash the hair but…

� Washes hair twice a day

� Goes exercising in the evenings – gym addicted trend

� Feels hair damaged after chemical treatments

� Has curls and want them clean but conditioned


Co/WashSystems

Insights and Concept

Formulations……for a new

consumer demand!


Co/W

ash System

s

Why am I interested?� Co-Wash, Cleansing Conditioners, No-

Poo/Low-Poo… all options for a consumer that still wants to wash the hair but…

� Washes hair twice a day

� Goes exercising in the evenings – gym addicted trend

� Feels hair damaged after chemical treatments

� Has curls and want them clean but conditioned

� Sulfate-Free Systems were popular globally 2 years ago – now hot in Latin America for Hair dressers… Hot soon: Co-Wash and Cleansing Conditioners

Please request

full presentation

to learn more!


Marketplace

Trends for Skin Care


Personal en Mexico

El M


enMexico


Seen in the Market Now� Cleansing solutions

� Effective make-up removal

� Speed and convenience

� Multifunctional

� Technology

� Water Trend – for color cosmetics and facial care

� Foundations

� Mists and essences

� Water cream


CleansingEffortless

Make/up Removal Solutions

08/15 PCETP001V1EN

Cleansing Solutions


Effortless Cleansing

Purpose

� To highlight new and current trends in skin cleansing

� To highlight market opportunities

� To highlight how Croda can help

Please request

full presentation

to learn more!


Water Trend

Trend Insights & Formulation Solutions

Water Trend


Water Trend Proposition

� Highlighting new concepts from Japan, Korea and France’s luxury beauty brands

� Inspired by the purity and weightlessness of water

� Proposals for a series of formulations with watery textures and weightless skin feel

� “In Stores Now” examples to enlighten and inspire

� Croda solutions to help you to deliver this new trend to your consumers

Please request

full presentation

to learn more!


Thank You!


Personal en Mexico

Health & Medicine

Croda mexico presentation_marketplace_trends_seminar _summary_aug2016