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Presentation in Data Driven Medicine conference, March 2012, Tampere/Finland http://www.datadrivenmedicine.fi/data-driven-medicine/
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Perspectives on mHealthbusiness development
Arto LeppisaariTampere University of Technology
Data‐Driven Medicine28.3.2012
Project Felix
Research‐based business development projectDepartment of Biomedical Engineering
Tampere University of Technology
Part of the new research group focusing intoPersonal Health Technologies
for chronic disease management and prevention
Content
mHealth promise on chronic disease challenge
Personal health monitoring
Behavior change
Mass market adoption barriers
”World is ready for mHealth”
Source: “Socio‐Economic Impact of mHealth”, Boston Consulting Group and Telenor, Research2guidance, WHO
30% of doctors in US are using smartphone or tablets in daily work
17,000 health and medical apps available for download1 billion smartphone users by 2016
30% downloads at least one mHealth application
500 mHealth projects ongoing worldwide, showing that‐ costs related to data collection can be reduced by 24%.‐ costs in elderly care can be reduced by 25%
77% of the disease burden in Europe are accounted for disorders related to lifestyles
5
2.4.2012
ActivityExercise
Sleep
Wellness DiaryDaily ActivityWeightNutrition…
Withings
Zeo SportsTracker
Personal Health Monitoring
Blood pressure
Philips DirectLife
Weight
Ease‐to‐use connected sensorseverywhere
NFC and Low Energy Bluetooth 4.0 technologies deployedin the majority of smartphones by the end of 2012 Tapping – new, intuitive way to interact Wearable wireless sensors with long operating times
VTT HearMeFeelMeNike+ Fuelband
169.5 million wearable wireless health and fitness sensors sold in 2017, up from 21 million in 2011.~90% supporting mobile phone connectivity, compared to 5% currently[ABI Research]
Data aggregation
Standard interfaces
Connectivity platforms
Standardised interfacesPersonal Health Record (PHR)
Open interfaces
Quantified Self
Share
It’s about understanding yourself, who you are, through numbers
Compare
Health outcomes are largely producedby the citizen behaviors
Determinants of health status
Health Care(10%)
Environmental(5%)Behavioral
(40%)
Social(15%)
Genetic(30%)
McGinnis et al., Health Affairs 21(2), 2002
70–90% of cardiovascular disease, type II diabetes and stroke would be avoided with healthy lifestyles (Willet, 2002)
Lifestyle is very personal and impacted by complex motivational and value‐basedfactors
Knowledge‐behavior gap Most citizen have sufficient
information about healthy lifestylesbut this information does nottransform into behaviors
It is unlikely thatmore informationalone would significantly improvethe situation
Human being is not a rational actor Most of our daily behaviors are
automatic decisions
“Put hot triggers in the path of motivated people” B.J Fogg
http://designwithintent.co.uk/http://persuasive‐patterns.com/
Triggers
Right moment and incentive
Easy, fast feedback ‐ deep insights
mHealth adoption curve?
Diffusion of innovations[Rogers]
Leading the Way 10%
In it for Fun 17%
Value Independence 19%
I need a plan 20%
Not right now 24%
Get through the day 11%
Health & Wellness segmentation in US[The Future Company]
Healthcare provider role in mHealthmass market adoption
Evidence basedProvider engaged
Shared cost
Prescription
Case example: Exercise is medicine• Healthcare professional supervised,
evidenced based exercise program for cardiac prevention and rehabilitation.
• Exercises could be done at home, butcurrently health insurance supportonly gym training
Take away messages
Technology infrastucture ready for mHealth
To efficiently prevent and manage lifestyle diseases, a behavioral change is needed. Citizen need to take responsibility on own health
We need solutions thatmake the healthy choice the easychoice. Persuasive technology as a great tool.
Mobile Health need to be incorporated into healthcare practices in order to create mass market adoptionMaking the healthy choice the default choice
Tampere University of Technology
Personal Health Technologiesfor chronic disease management and prevention
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