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Defining Your Strategy
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The Whistle
The Sports Network for the New Generation
Entertain, inspire and equip the new generation with the critical life skills sports naturally provide:
• Fitness & nutrition
• Math & science
• Self-confidence & teamwork
“Authentic to kids, trusted by parents”
Our mission
REACH:• Kids on the
screens where they spend 8 hours a day
How do we engage kids today?
LEVERAGE:• Sports = #1
entertainment category
• Pro athletes in a positive context
CHALLENGE & REWARD:• Healthy behaviors• Involvement &
participation
ENGAGE:• Kids• Parents
Key partners: top Pro and Olympic athletes
PEYTON MANNINGDENVER BRONCOS, NFL
MIA HAMMUSA SOCCER
DEREK JETERNY YANKEES, MLB
KERRI WALSHBEACH VOLLEYBALL
DEMARCUS WAREDALLAS COWBOYS, NFL
TIM WAKEFIELDBOSTON RED SOX, MLB
Becoming the first youth “voice” across leagues
IN DISCUSSION (projected close):
SIGNED:
(Fall, 2013) (Fall, 2013) (Fall, 2013) (Fall, 2013)
(Fall, 2013)
1970s
1980s
1990s
today
tomorrow
cable/satellite
disruption
OTT disruption
Technology disruption. Tomorrow’s network = ?
Our “kid – centered” network
TV shows & VODVideo on Gaming Consoles
Mobile & Tablet Apps
www.thewhistle.com
The Whistle
The Sports Network for the New Generation