What is digital media?

How is it used in the horror genre?

Digital media are any media that are encoded in

a machine-readable format. Digital media can be created,

viewed, distributed, modified and preserved on computers.

Computer programs and software; digital imagery, digital

video; web pages and websites, including social media;

data and databases; digital audio, such as mp3s; and e-

books are examples of digital media. Digital media are

frequently contrasted with print media, such as printed

books, newspapers and magazines, and other traditional

or analogue media, such as pictures, film or audio tape.

All horror films use a variety of digital technologies, which include editing software's like premiere pro, which allows the producer to edit their creation until it is perfect, e.g. speeding up shots, or changing opacity etc. Photoshop is another commonly used software in the film industry because it is used to make changes to products due to its various photo manipulation tools and assortment of different colour changing utensils which can come in handy when creating advertisements etc. When the company uploads their horror trailer to a site such as YouTube, their product then becomes a form of digital technology so that it is then easy to access across the internet to many potential audiences.