DottNet the largest online community of italian HCPs

The largest online community of Italian healthcare professionals,

and the most dynamic too

DottNet:

SUMMARY

1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE PROFESSIONALS

2. DOTTNET: FUNCTIONALITY

3. DOTTNET and DIRECT EMAIL MARKETING

4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

SUMMARY





DottNet.it is the unique social

network of medical-science in Italy.

The goal of DottNet.it is creating a

professional relationship between to

thousands of physicians,

pharmacists and health

professional.

Through DottNet.it the members can

have deep scientific knowledges, all

day every day.

DottNet has just signed up its

150,000th member.

The access is reserved for trade

professionals in according to italian

law.

THE LARGEST ONLINE COMMUNITY OF HEALTHCARE PROFESSIONALS

DottNet numbers on June 2011:

153,000 healthcare professional users

42,500 individual users per month

151,020 emails sent monthly

150,000,000 seconds spent online

THE LARGEST ONLINE COMMUNITY OF HEALTHCARE PROFESSIONALS

SUMMARY



• DISCUSSION GROUP• AREA EVENTS• HIGHLIGHT CONGRESS• CHANNELS• MICROSITE• e-CME• CEP



The members through DottNet.it may :

All professional news;

Invite colleagues/friends to access, build discussion groups,

participate and invite to conversation;

Share interests or participations in conferences;

Enhance their knowledges by asking or answering;

Write articles or include presentations and movies and see them

published;

Participate eCME;

Comment on and rate articles;

Find colleagues from universities or specialist;

Create new professional relationships;

DOTTNET: FUNCTIONALITY

One of the greatest things about

DottNet.it is discussion group

with hundreds of members from

all specialities online at any one

time. Many doctors use the

DottNet Group for passing on

essential news and information

affecting the profession as a

whole, including political

changes, incident alerts, safety

alerts, training issues and more.

DISCUSSION GROUP

DISCUSSION GROUP

The discussion group has the same features of a group in the social network

Facebook.

Graphics and hierarchical features of control activities can be personalized.

Rules of the group:

The group can be made visible both to the whole community (public) and to

private sectors. The private group is managed by an owner who can invite, accept

requests from new users and who can exclude persons already members of the

group.

The group can communicate with the community through official information.

All the functions of monitoring and mentoring are active.

Each participant can add articles, post content, comment threads, gather and

share multimedia materials, new threads.

When new material is added, the messaging service of DottNet notifies all

participants of the group.

The notification comes only to the participants of the same discussion, whenever

you insert a new comment.

AREA EVENTS

The area events has been developed as in other social networks. The section is

divided for events displayed in chronological order, starting with those with a daily

deadline.

The user can view and search for the events of interest, published not just from his

contacts but by all the users. Events have public and private audiences; the first one

are open to all, whilst to take part in the private audiences it is necessary a call by a

user who is already registered.

The user can decide to invite contacts, filtering them by:

Category

Specialization

Province

City

HIGHLIGHT CONGRESS

In this section the user can view the monitoring of national and international

conferences.

Each conference will have a link that allows the user to view the conference’s

proceedings, images and all the information about the event.

The materials will be incorporated into DottNet in specific sections (channel), and

they will be available through the DEM and promotional banner placed in the social

network.

Conferences will be reported from the company, proposed as a sponsor, or directly

from Merqurio.

HIGHLIGHT CONGRESS

The activity is structured as follows:

1. Participation of a team of Merqurio editorials, journalists and qualified

operators, during the congress.

2. Video conference interviews with leading exponents of Italian pulmonology,

who have participated to national and international events.

3. Collection of congress material: clinical trials, conference proceedings etc.

Channels, is the area that allows the access to a specific channel in order to have

more information about specific diseases, scientific events, medical and

scientific issues about legislation and welfare.

Clicking Channel list, the user can view the page with the list of channels.

Channels are structured in different sections, that concern different subjects; each

channel is associated with a group, a place of discussion about the topic of the

channel.

CHANNELS

The channel is divided into several areas, such as:

"Material Information", devoted to material information about a specific disease and/or

product.

"Insights of pathologies", an area where the user can refer to clinical studies,

conference proceedings and information on the pathology.

"News and/or Scientific Review", where the user can view the most important news

about a specific issue.

"Discussion Group", devoted to discussions and debates on specific issues and/or

problems concerning a specific pathology and/or product.

"Video interviews," where the user can see, in the case of a channel related to an event,

the video interviews with the most important representatives who have attended to the event.

CHANNELS

MICROSITE

The microsite is the area in which the physician finds information about a specific product.

Communications in this area are all focused on the product from a commercial point of view, with promotions and claims defined with the company sponsors.

The user can move from the scientific area to the promotional one, without leaving the social network, but just with a click.

The microsite have been developed by Merqurio to meet the need for companies to differentiate the communication about the product rather than the disease.

MICROSITE

The microsite is divided into several areas, such as:

e-Library

Advergame

e-Sales rep

e-CME

e-Visual

etc…

Through DottNet users also can partecipate of distance learning courses (eCME)

In the field e-CME of DottNet wants to create new solutions,

• On Demand Blended

• Synchronous videoconferencing,

• Tele-platform to manage the distance learning

e-CME

DottNet is provider of Italian “Certified Electronic Mail”.

The certified e-mail system aims at granting legal validity to the transmission and

receipt of electronic messages between government offices, citizens and businesses

under Italian law, through the certified e-mail providers. The members of DottNet

can take free CEP.

CEP

SUMMARY





DottNet offer services and news, updated in real time, thanks to the content of

online journals, generalist and specialist newsletters.

DottNet’s staff consists of 4 editors graduates in Pharmaceutical Chemistry and

Technology, 2 professional journalists and 20 publishers copywriters, doctors,

lawyers and experts in health economics, who provide a wide range of contents.

DottNet’s staff is always in synergy and has established relationships with the

most respected italian institutions: Assofarm, Federsanità, AIFA, Fnomceo,

FIMMG, Scientific Societies.

DottNet’s staff has established a steady cooperation with:

oThe University “Federico II” of Naples

Toxicological and Pharmaceutical Chemistry Department Chemistry of Natural Substances Department

oThe University of Pavia

Pharmaceutical Chemistry Department

DOTTNET and DIRECT EMAIL MARKETING

NEWSLETTER: THE LEADING ARTICLE

Leading article is the featured article

published in the newsletter.

The goal is to provide additional and

more comprehensive information.

For a better action of pushing, the title

of the leading article represents the

subject of the email that the recipient

receives.


Panorama Medico is the generic

newsletter of DottNet. Newsletter

consists in five sections, arranged in

order to allow a targeted scanning of

topics of interest.

NEWSLETTER: BANNER

1° Header (468x60 pixels) is placed at

the top of the newsletter and is the first

part that the reader sees.

2° Header (468x60 pixels) is

positioned just below the first header,

and, although it is smaller than the first,

it provides maximum visibility.


NEWSLETTER: BANNER

1° Skyscraper (pixel 160x600) is the

first vertical banner positioned on the

side of the text

2° Skyscraper (pixel 160x600) is

the second vertical banner positioned

on the side of the text.


Panorama Medico has one DEM integrated in

its body of newsletter.

The DEM refers to the communication

activity on products and services, based on

sending an email to a list of selected users.

It differs from the sponsorship of a

newsletter for the exclusivity of the

message that no other editorial text conveys,

dedicating the entire body of the notice to

the sponsor or its product.

The DEM should be recognized, authoritative,

validated and sent to the specific target.


In addition to Panorama Medico daily updated, DottNet has specialist newsletter

weekly, fortnightly and monthly updated.

The goal is to provide all the specialists of the healthcare sector with support

information for the performance of their professional practice, related to scientific

literature and changes and news about legislation concerning both health policy and

social security rules.



DottNet’s specialist publications weekly, fortnightly and monthly:oFarmacia MagazineoMedical NewsoCardio MailoDiabetologia NewsoGastro NewsoPediatria NewsoAsma NewsoDermatologia NewsoEmatologia NewsoEndocrinologia NewsoAndrologia NewsoGeriatria NewsoHospital NewsoInfettivologia NewsoMedical Sport News

oMedicina Interna NewsoNefrologia NewsoNeuro Point NewsoNutraceutical NewsoOculistica NewsoOdontoiatria NewsoOnco NewsoOrtopedia NewsoOtorinolaringoiatria NewsoPsichiatria NewsoReumatologia NewsoUro hot NewsoGyne Hot NewsoHospital News


NEWSLETTER

Total sending per years : 26.009.983

Total reading per years: 9.103.494

Redemption impression (open newsletter): range 39-44%

Redemption link (click on the links Dem): range 25-31%

DIRECT- EMAIL MARKETING

Total sending per years: around 255.000.000

Impression Dem: around 43%

SUMMARY





The doctors who subscribe to DottNet.it can take part in marketing and market

research of pharmaceutical firms.

Through DottNet, Pharmaceutical Companies can create a new level of relationship in

addition to others already used:

Give informations to doctors and receive from them the feedback;

Can "join the conversation", "rent a place for discussion”, create new contacts, the

emergence of interest;

Can communicate with all the physician concerned, in addition to those which may

already visited by its own Information, providing information on specific products;

Can create moments of encounter between physicians and opinon Leaders;

DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

Through DottNet, Pharmaceutical Companies can create a new level of relationship in

addition to others already used:

Can create interactive web seminars, with the active involvement of physicians;

Can boost the visibility of communication projects underway or already

implemented, publishing them on DottNet;

Can be placed to the attention of medical materials such as recordings of panel

discussions, symposia, expert meetings;

Can organize on DottNet events (highlight conferences and conventions) live

streaming;

DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

“These markets are conversations...A powerful global conversation has begun.

Through the Internet, people are discovering and inventing new ways to share relevant

knowledge with blinding speed. As a direct result, markets are getting smarter

—and getting smarter faster than most companies.”

The Cluetrain Manifesto

Health & Medicine

DottNet the largest online community of italian HCPs