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This presentation is designed to: - State key issues relevant to interacting with the media in their role as psychologists - Consider multiple factors that play a role in a successful media engagement
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PSYCHOLOGIST AND THE MEDIA
Dr. SOSEVMS - Summer 2013
I have no financial relationships to disclose...but I’m working on it!
EDUCATIONAL OBJECTIVES
Participants will be able to
State key issues relevant to interacting with the media in their role as psychologists
Consider multiple factors that play a role in a successful media engagement
PSYCHOLOGIST & THE MEDIA
What are your impressions of psychologists in the media?
Who currently represents the field of psychology and mental health?
FAMILIAR FACES
DR. DURVASULA ON PSYCHOLOGISTS IN THE MEDIA
Psychology poorly represented on tv
Psychologists can improve the public perception of the field
Unlicensed, untrained, or undertrained individuals providing mental health commentary
Working with the media requires an ability to make research and psychological principles simple and digestible
Media prefers direct correlations to circumspect approach
THINTERVENTIONClip !om Thintervention
HOW TO WORK WITH THE MEDIA
Interview format as an “expert”
Health and medical field are particularly prone to reporter requests based on public interest
Multiple forms of media to consider
Radio
Television
COMMUNICATING WITH THE MASSES
Interfering factors:
General public is not science literate
Public has short retention abilities
Science can be intimidating
Public belief in “psychic phenomena”
Multiple scientific disciplines competing for same audience
Canadian Psychological Association - Working with the Media: A Guide for Psychologist
COMMUNICATION WITH THE MASSES
Facilitating factors:
Interesting
Relevant
Simplified, user-friendly, and easily understood
Memorable
People want to know about psychology!
Canadian Psychological Association - Working with the Media: A Guide for Psychologist
TO INTERVIEW OR NOT TO INTERVIEW?
If you are going to participate in an interview, consider these questions:
What do you want to accomplish with this interview?
What you want to say about this subject?
What do you have to gain by giving the interview?
Will there be more opportunities to interview in the future?
American Psychological Association: How to Work With the Media (www.apa.org)
TO INTERVIEW OR NOT TO INTERVIEW?
Consider declining an interview if it:
Would compromise you
Is not in your area of expertise
Use caution when considering:
Panel discussions
INTERVIEW PREPARATION
Preinterview
Do your homework
Join listservs
APA alerts
Consider major points (2 - 5 points)
Practice your talking points (record yourself)
INTERVIEW PREPARATION
Who will be attending?
Who will be participating?
Obtain contact information of interviewer
Would a background fact sheet be helpful?
Avoid “off the record” comments
INTERVIEW
What’s in a title?
“As a psychologist...”
Be succinct and keep your message straight forward and limited
Stick to your points
Follow the interviewer
Enjoy the experience
SPECIAL CONSIDERATIONS FOR RADIO
Audience is relying on content and tone
Turn off your radio
Sit up right for good voice control
Keep notes on small cards
Avoid using “uh” sounds
DR. SOS RADIO EXCERPT
SPECIAL CONSIDERATIONS FOR TELEVISION
Television
Highest academic degree w/your name
Use natural face and hand gestures
Maintain good eye contact with interviewer
Stay physically alert, even when you are not talking
Assume the microphone is always live
DR. SOS TV EXCERPT
DR. SOS TV EXCERPT
ETHICAL CONSIDERATIONS
Division 46: Society for Media Psychology and Technology
Bound by ethical principles and standards
Special considerations
Confidentiality
Staying within your area of expertise
Commenting on specific cases
POST INTERVIEW
When will the show be aired/broadcasted?
Request a copy of your printed story
Send a thank you note
Contact interviewer if your views are misrepresented
MISQUOTED
Most of the time, students hear what they didn’t get right, says Stacie Otey-Scott, PsyD, a primary care psychologist and associate professor in family and community medicine and in psychiatry and behavioral sciences.
The SPs can describe how they felt physically and emotionally when the student did something. If he or she was nervous, did it make the patient nervous? And they can critique without making the student feel stupid. It produces students who don’t feel as intimidated in actual encounters.
“There really is no other way to get at that information unless you have a live person who is willing to share themselves, their most intimate side,”
Dr. Otey-Scott says.
RESOURCES
American Psychological Association
Frequently Asked Questions About Working with the Media: http://www.apa.org/pubs/authors/media/faq.aspx
Tips for Working with the Media:http://www.apa.org/pubs/authors/media/tips.aspx
Checklist for Media Interview Preparation: http://www.apa.org/pubs/authors/media/checklist.aspx
QUESTIONS??
The media can be a very valuable resource to the field of psychology...we must value it and treat it with respect.
Notes for this presentation and the presentation on Working With African-American Families can be found at: www.calldoctorsos.com
They will both be available within 1 business day of this presentation.