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Presentación realizada por Marcelo D´Agostino, Gerente del Área de Gestión del Conocimiento y Comunicaciones de la Organización Panamericana de la Salud
Citation preview
Estrategia de Gestión del Conocimiento y Comunicaciónes (GCC)
Taller de Gestión del Conocimiento y ComunicacionesOPS/OMS Colombia, Agosto 8-10, 2011
Gestión del Conocimiento y Comunicaciónes (KMC)Oficina del Director Adjunto (DD)
Esta presentación
Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de
OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta
estrategia
2
Esta presentación
3
Esta presentación da a conocer la nueva estrategia para
la Gestión del Conocimiento y Comunicaciónes (GCC) aprobada por EXM el 16 de agosto del 2010
Esta presentación
Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de
OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta
estrategia
4
2010
Información general
5
11 Road maps
• Internal Communications•External
Communications• Information and
Knowledge Sharing•8 Others…
Information and Knowledge Sharing
• Implementation phase
Information and Knowledge Sharing
•Evaluation phase
Knowledge Management and Communication Strategy
•After action review•Lessons Learned•Convergence with corporate tools•Implementation plan
Cinco Objetivos: • responder mejor a las necesidades de los países; • fomentar modalidades innovadores de cooperación técnica; • establecer un foro regional; • ser una organización basada en el conocimiento y el aprendizaje• estimular prácticas de gesitión.
2005-2010 2010-122005
Información general
6
Información
científico-técnica
Lorely Ambriz
Comunicación social y relaciones
con los medios
Paulo Lyra
Diseño gráfico y servicios
multimediales
Andres Venturino
Tecnologías de información y
comunicaciones
Luis Cobo
Servicios editoriales y de
traducción
Ricardo Pérez
Sistemas de
información
Fernando Leanes
Web
Carolina SuarezRecursos Humanos
Carlos Alvarado
Educación a distancia
Baudillo Jardines
Usuarios
Kira Fortune
Finanzas
Mauricio Sanmartín
Coordinación (IOS) Rosina Salerno - Carolina Anzola Secretaria Técnica (KMC) – Marcelo D’Agostino
Consulta regional 2010
Información general
7
Consulta Regional 2010
Consulta con el DD
Consolidación de KMC
Paulo LyraDaniel EpsteinBryna BrennanDavid NovilloEliane Santos
Juan Carlos DiazPedro Urra
Myrna MartiMarcelo D’Agostino
Consulta con un grupo reducido
Última consulta con el grupo técnico
Presentación al EXM
Lorne MurdocHenry MuñozLauren BrownLorely Ambriz
Diana HuamanCarolina Suarez
Romina CialdellaIsabel Lopez
Roxana Gonzalez
Liliana JimenezAnalia Porras
Americas ValdesKira Fortune
Cristina ManaLuis Cobo
Leticia LinnGustavo Delgado
Información general
8
Una organización efectiva basada en
la colaboración
Una organización que aprende
Una organización
que crea redes y socios
Una fuente autorizada de información y conocimiento
en salud
Cuatro “estados deseados” de OPS
Información general
9
Reunión general de staff de OPS - 2008-2012
Devising a framework for technical cooperation with priority issues, groups, and countries helps to focus our work, improve efficiency, and guarantee an impact.
A knowledge-based organization that makes good use of emerging information and communication technologies achieves an efficient, effective, and flexible response.
A country-focused cooperation strategy (CCS) facilitates definition of PAHO’s role in each country, the identification of needs, and the decentralization of resources.
Integration of every level, from strategic to operational, through planning, facilitates results-based management, accountability, and transparency.
Lecciones Aprendidas 2003-2007Lecciones Aprendidas 2003-2007
Shift from a risk approach to the promotion of health and thequality of life; targets action to address social, political, and environmental determinants.
Cooperation among countries promoted.
Country network extended to other regions of the world.
Interventions of proven effectiveness are employed.
Scientific knowledge and ethical considerations are incorporated in policy-making and public information.
Strengthening of health systems based on primary care and a workforce capable of meeting the challenges of the MDGs.
Connectivity with all the countries, global health security, and application of the new rules governing relations between countries.
Synergies and maximum results through partnerships for health for all with all.
Vision 2008-2012Vision 2008-2012
Información general
PAHO General Staff Meeting - 2008-2012
Información general
11
Equity in access to timely, quality health goods and services.
Access to reliable, validated health information, based on scientific evidence.
Timely, complete, shared health surveillance.
Measurement of inequality and the burden of disease.
Immunization as a regional public resource, maintaining equity and universal coverage.
Middle-income countries positioned in global health scenario.
Elimination or reduction of diseases afflicting neglected populations to levels that no longer pose a public health problem through a local development and citizenship-building approach.
Vision 2008-2012Vision 2008-2012
PAHO General Staff Meeting - 2008-2012
Esta presentación
Información general
Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de
OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta
estrategia
12
Por qué necesitamos esta nueva estrategia
El control de calidad en productos, proyectos, procesos y servicios; Normalización, convergencia, interoperabilidad; Imágen institucional; Nuevos paradigmas en la gestión del conocimiento y comunicaciones; Todo tipo de usuario y canales de difusión; Interacción de usuarios y compiladores de contenido externos; Capacitación para la generación y difusión de la información y los productos de
comunicación; Redes sociales para las relaciones con los medios de comunicación y el
intercambio de conocimientos; Nuevas modalidades para los derechos de autor (Comunidad creativa); Nuevos principios de funcionamiento (acceso abierto, fuentes abiertas y
contenido abierto para materiales didácticos); Adopción de tecnologías y metodologías nuevas e innovadoras; Otras…
13
14
KMS
2007 2008 2009 2010-11…
PIN
IKM
PUB
Translation
BIREME
PIC
IKM
Translation
BIREME
Translation
BIREME KMCBIREME
KMCBIREME
4 Programs of work
3 Programs of work
1 Program of work
5 Programs of work
Merged Program of work
New strategy
This presentation
Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las
entidades de OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta
estrategia
15
¿Qué es esta estrategia?
16
La estrategia es una herramienta corporativa para guiar a la
Organización en la adopción de prácticas, políticas, metodologías, normas y procedimientos para la
gestión del conocimiento y comunicaciónes
¿Qué es esta estrategia?
17
La estrategiaes una Herramienta de Comunicación Interna
La estrategiano es
el BWP de KMC
¿Objetivo de la estrategia?
18
El objetivo de la estrategia es guiar a la Organización en la adopción de prácticas, políticas, normas y procedimiento para la gestión
de los conocimientos y la comunicación.
Principio orientador primario de la estrategia
El principio orientador de la nueva estrategia es
asegurar excelencia técnica en la producción de contenido de la OPS y altas
normas de calidad en la información de la OPS y en los productos de comunicación, los
proyectos y los servicios y el acceso fácil y equitativo a los productos y los servicios de
información.
19
Alcance de la estrategia
20
Productos y servicios más comúnmente asociados con esta estrategia
eHealthLibrary and information
networksScientific information
& communication
eLearningMarketing (campaigns
and special events)Social communication
Editorial services Media relations Social networks
Innovation Public informationVirtual & Web-based
collaboration
Knowledge transfer Risk communicationWeb & Intra-Extranet
services
Enfoques de ejecución y nuevos paradigmas
21
PARADIGMAS VIEJOS PARADIGMAS NUEVOS
Communication to share information Communication to generate change
Copyright Creative commons
Message Dialogue
One central message Several coherent and articulated messages
Production Creation of norms and standards
Proprietary sources Open sources
Publication Content production
Sale of publications Open access to publications
Target audience passive Different actors are full participants
Unidirectional communication Multidirectional communication (2.0)
Aggregated dataData disaggregated according to gender, age, ethnicity and socio-economic status
Metas estratégicas de la estrategia de GCC
22
Meta Estratégica 1
PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge
Meta Estratégica 2
PAHO/WHO must be an effective Collaboration-Based Organization
Meta Estratégica 3
PAHO/WHO must be a Learning Organization
Meta Estratégica 4
PAHO/WHO must be a Partnership – and Network-Building Organization
Meta Estratégica 5
PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health
Metas estratégicas y objetivos de desempeño clave
23
Objetivos de desempeño clave
Ensure that PAHO is widely recognized as a source of authoritative scientific and technical information; Promote incorporation of KMC components in key planning processes of the organization, including:
Strategic Plan;Resolutions of the Governing Bodies;BWP. Improve existing policies (Web, Content Management, Record Management, Institutional memory, Publishing, Library and Information Networks, Multilinguism, Style Manual and others); Develop and/or update policies and guidelines for the oversight of PAHO’s knowledge sharing processes and services and information and communication products, as well as their consistency and high quality, including: The editorial policy, aligned with the WHO editorial policy;Guidelines for the Cooperative Identity; One taxonomy for the whole organization (PAHO/WHO Style Manual, Glossary and List of Acronyms);Guidelines for sharing information with external communication purposes;Guidelines for the development of communication components in all technical initiatives;Guidelines and standard operating procedures for emergencies.
Meta Estratégica 1 PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge
Metas estratégicas y objetivos de desempeño clave
24
Objetivos de desempeño clave…
Develop and implement of the eHealth Regional Strategy and Plan of Action; Improve the PAHO Institutional Memory in the context of the WHO Global Institutional Repository; Standardize the platforms of internet, intranet and external and ensure interoperability and join search capabilities of all PAHO/WHO sites (HQ, countries, centers, Virtual Campus, Institutional Repository and the BIREME specialized libraries); Promote the active participation of PAHO/WHO staff in the advancement of PAHO/WHO Web 2.0 as a core corporative responsibility; Enable PAHO/WHO staff to actively contribute to the Pan American Journal of Public Health; Complete the integration of BIREME’s network, methodologies and technical staff into projects and processes of KMC and all other PAHO/WHO entities; Promote and support the generation, production and dissemination of disaggregated health information by Member States, capturing and promoting the knowledge capital in the Region;
Meta Estratégica 1 PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge
Metas estratégicas y objetivos de desempeño clave
25
Objetivos de desempeño claveDevelop an Internal (PAHO, WHO, OAS, UN and key partners) Communication Plan; Develop the new intranet as the main internal communication tool of the organization; Promote equitable and efficient access and dissemination of health information and communication to priority audiences, especially in Member States; Develop an inventory and extract lessons learned, best practices, successful projects and innovative ideas from regional, national and thematic networks and communities of practice led or integrated by PAHO/WHO staff; Improve the existing virtual collaboration platforms and internal networks for internal use and for technical cooperation; Establish a network (or Functional Team) of PAHO/WHO Knowledge Management and Communication professionals.
Meta Estratégica 2 PAHO/WHO must be an effective Collaboration-Based Organization
Metas estratégicas y objetivos de desempeño clave
26
Objetivos de desempeño clave
Promote the Digital Literacy Program, including an eLearning Plan; Implement a mechanism to incorporate lessons learned into policies, procedures and practices in the organization; Implement a mechanism to incorporate the Cross-Cutting Priorities into policies, procedures and practices of knowledge management and communication in the organization; Promote incorporation of KMC competencies and responsibilities in key managerial processes, including:
Job announcements and job descriptions; Lists of staff competencies;PPES; Train of PAHO/WHO, researchers, managers and other professionals on the use of scientific evidence in making health decisions;
Meta Estratégica 3 PAHO/WHO must be a Learning Organization
Metas estratégicas y objetivos de desempeño clave
27
Objetivos de desempeño clave… Train of PAHO/WHO researchers, managers and other professionals to communicate health information to broader audiences; Systematically document, evaluate and share results of the communication initiatives led by PAHO; Create a system for ongoing consultation about KMC activities, open to all staff, including a help desk; Develop a mechanism to capture corporative knowledge from departing staff; Implement coaching and mentoring programs; Establish an environment for innovation; Develop a mechanism to incorporate innovations in PAHOs technical cooperation activities, policies and administrative procedures.
Meta Estratégica 3 PAHO/WHO must be a Learning Organization
Metas estratégicas y objetivos de desempeño clave
28
Objetivos de desempeño clave
Engage development partners and donors in KMC vision and initiatives and ensure that their support for PAHO/WHO is properly communicated; Create or strengthen strategic networks of health communicators and health journalists; Create or strengthen strategic networks and partnerships with non-traditional partners; Develop KMC partnerships with media organizations, private sector and academia, including the designation of KMC Collaborating Centers; Adopt new technologies that allows knowledge sharing and information dissemination and access in electronically format; Improve the set of skills that PAHO Staff and Public Health Workers need to work within the Information Society; Highlight projects, programs and publications completed by PAHO with donor funds to reinforce with the donors the value of their investment in the organization.
Meta Estratégica 4 PAHO/WHO must be a Partnership – and Network-Building Organization
Metas estratégicas y objetivos de desempeño clave
29
Objetivos de desempeño clave
Develop a plan of action to raise awareness of the PAHO’s regional and global work in the area of Knowledge and Information Management in Health; Provide timely access to PAHO/WHO information and communication materials to relevant audiences, using a variety of communication platforms (news media, multimedia, social media, etc); Develop an annual communication and advocacy agenda, which clearly articulates priority issues and approaches, based on PAHO/WHO Strategic Objectives, BWP, and opportunities generated by the political, social and technological environment; Further align PAHO’s corporate communication strategy with WHO’s and to ensure that relevant audiences clearly understand PAHO’s role as WHO’s office for the Americas;
Meta Estratégica 5 PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health
Metas estratégicas y objetivos de desempeño clave
30
Objetivos de desempeño clave
Integrate and strengthen PAHO/WHO technical cooperation in the different realms of communication (communication for development, communication for behavior change, risk communication, advocacy, etc); Promote strategies and platforms that facilitate the participation of vulnerable populations in the formulation and implementation of health interventions, as a mean to achieve equity in health.; Implement procedures for communicating during emergencies, which includes expeditious deployment of communication staff (in media relations, risk communication, social mobilization and other others), and establishes autonomy levels for the implementation of communication activities; Safeguard PAHO’s intellectual property and “branding” against any use contrary to the Organization’s mission and principles.
Meta Estratégica 5 PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health
Conductores estratégicos de la estrategia de GCC
31
•WHO Eleventh General Program of Work 2006-2015
•The Millennium Development Goals
•Strategic Framework for Cooperation
•Strategic Plan 2008-12
•Health Agenda for the Americas 2008–2017
Conductores técnicos de la estrategia de GCC
32
• Primary Health Care strategy• Information and Communication
Technology Strategy• Information Security Policy • Research Policy • Editorial Policy • Virtual Campus Strategic Model • Virtual Health Library Strategic Model • Regional Observatory Strategic Model • Global mandates and strategic models
Principios de funcionamiento de la Estrategia de GCC
33
Quality
Content production
Information dissemination
Knowledge Sharing
Communications
Equity
Free and Open access to content
Access to learning materials
Access to ICT tools &
methodologies
Interactions (2.0)
Inter-operability
Standards
Innovation
People
Processes
Content
Technology
Principios de funcionamiento de la Estrategia de GCC
34
Information management
Knowledge management
Communications management
Technologies management
• Public Information
• Special events
• Institutional Branding
• Multimedia production
• Scientific production
• Classification
• Indexing• Disseminatio
n• Search’s
• eHealth• Web
services• Standards• Access &
convergence• Digital
literacy
• Knowledge transfer
• Virtual Collaboration
• Communities of practices
Esta presentación
Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de
OPS/OMS
Próximos pasos Documentos consultados para la elaboración de esta
estrategia
35
Próximos pasos
36
•Desarrollar un plan de ejecución para junio de 2011;
•Comunicar la nueva estrategia a los grupos de trabajo involucrados en la consulta para abril de 2011;
•Comenzar la implementación para julio de 2011 con un mecanismo de governanza compuesto por el DD (Presidente), KMC, incluyendo BIREME (Secretaría Técnica), ITS, ISO, HSD, HSS, HRM, PBR, un país por subregión;
Esta presentación
Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de
OPS/OMS Proposed Próximos pasos Documentos consultados para la elaboración de esta
estrategia
37
Documentos consultados para la elaboración de esta estrategia
38
Reports from 10 KMC-APE working groups: Distance Education (2010);Finance (2010);Graphic Design and Multimedia Services (2010);Human Resources (2010);Information and Communication Technologies (2010);Publishing and Translation (2010);Scientific and Technical Information (2010);Social Communication and Media Relations (2010);Users (2010);Web (2010); Strategy and policy documents: Health Agenda for the AmericasInformation Sharing and Knowledge Sharing Task Force (“IKM Strategy”) (2005)Internal Communication Roadmap (2006)External Communication Roadmap (2006)Resource Mobilization Roadmap (2007)PAHO ITS Strategy (2010)PAHO HR Strategy PAHO Research policyGender Policy Política de la seguridad de la información
Other references:
Draft eHealth StrategyDraft editorial policy Results Based Management guidelinesEstrategia de Intercambio de informacion Directiva Web 2.0CVSP model Modelo BVS Regional Observatory Plataforma regional de Inovación Repositorio global institucional Informe Ejecutivo de la Reunión sobre Comunicacion para el Desarrollo ePortuguese GIFT Global Health Library HINARI AGORA MultilingualismOARE WHO Blue Trunk Libraries WHO Publications Policy