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Finding the Right Storyline:
Creative Sexual Health Awareness and
Behaviour Change Through a Collaborative
Youth Platform
John Murray, YAHAnet.org
Sixth Annual Conference on Youth + Tech + Health
April 7,8 & 9, 2013
San Francisco, CA
What does it take to tell stories
online?
Let’s explore the digital relationship…
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Who will make the first move?
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Who’s listening or watching?
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What will they like?
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What’s your (story) size?
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Youth, the Arts, HIV & AIDS Network
• Online global social network based at McGill
• Over 20 how-to guides
• Free membership gives access to sharing of stories in Forum, Galleries, or Working Groups
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Digital storytelling as YAHAnet
has lived it
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Creating, sharing, & promoting
stories • More than 235 members/30 orgs but low
level of new content and discussion
• Stories & artwork found on social media & posted by YAHAnet interns are shared
• Key realization: validation = response
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An educational hierarchy
• Resource centre vs. DIY storytelling forum
• Weekly/monthly strategies to address
– Using Twitter to get and stay personal
– Informal blogs by interns = realistic peer guidance
– Global usage stats
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From DIY to DIT
• Simple branded video for AIDS 2010
• Continued with team stop-motion video, sample podcasts and webisodes, infographics, condom mosaics, and memes
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Discussion through competition
• 2008 art contest • 2009 collective art contest • 2010 T-shirt contest
• 2011 student podcast contest
• 2012 webisode & storyboard contest
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More SASS!
• Implementing new web features that are quick, interactive, and regularly updated
– Monthly featured tool
– First Social Media AIDS Awareness Week in Dec. 2012
– Pinterest and memes
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Offline vs. online storytelling
• Condom installations
• Collage-making
• “Wall of Hands”
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• “Making the invisible visible” – Evgenia Maron, Astra Foundation, Russia
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Changing the political story
• Wall of Hands for community elders/gov’t officials and regional analysis
• YAHAnet research arm
• Crowdsourcing stories and branding
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Keeping the online story fresh
by breaking it down
• Visualizing in new free ways
– AndreaMosaic, Popplet, HTML5 puzzles, Tagul, Image Map tools
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Come create your story at
www.yahanet.org!
