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Generation Us! Mark Hawker http:// twitter.com/markhawker

Generation Us!

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4 minute "lightning talk" presentation for a "Future eHealth Systems Master Class" at the University of Leeds, UK, on "Digital Consumers".

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Page 1: Generation Us!

Generation Us!

Mark Hawker

http://twitter.com/markhawker

Page 2: Generation Us!

Coming Clean

• What you are about to see may or may not be representative of the entire population.

• There could be words that you may not fully understand. That is part of the issues we will continue to face in the future.

• Whilst not explicit, this presentation is intended for a healthcare audience.

• This presentation should be 4 minutes in length. Better get going.

Page 3: Generation Us!

What Is Web 2.0?

Page 4: Generation Us!

Web 2.0 and Me

• “Cloud” Backup and Storage• Communication• Lifestreaming• (Micro-)Blogging• Social Gaming• Social Media• Social Bookmarking• Social Document Sharing• Social Networking

Page 5: Generation Us!

(Extracts From) My Digital Dossier

Page 6: Generation Us!

That’s Not Including…

• Banking

• Gig Tickets

• Interactive Television

• Shopping– Amazon– eBay

• Travel

Page 7: Generation Us!

My Digital Devices

Page 8: Generation Us!

My Vital Statistics

• I have 300+ Facebook friends.• The distribution of these friends is 92.06%

normal* based on multiple factors.• I have received 1,100+ wall posts on Facebook

since joining.• I follow 290 on Twitter, 575 follow me.• I have sent 5,300 tweets since July 2008.• I have 90+ LinkedIn connections, connecting me

to 4,965,200+ professionals.

* According to my Facebook application, Friend Statistics, where n = 12,500+

Page 9: Generation Us!

I Tweet Therefore I Am

http://www.xefer.com/twitter/markhawker

Page 10: Generation Us!

Information Overload?

• From my 321 subscriptions, over the last 30 days I read 22,223 items, starred 18 items, shared 242 items, and emailed 0 items.

• How could a health professional use this kind of information?

• How could a patient use this kind of information?

Page 11: Generation Us!

Facebook Connect

• In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site.

• In February 2009 Facebook had over 4 million daily mobile users.

• Facebook “connects” to every single one of the services in my digital dossier.

• ESpace and HealthSpace “connect” to none.

Page 12: Generation Us!

The Big Question

• How are future healthcare systems going to cater for Generation Us?

Page 13: Generation Us!

Thank You!

Mark Hawker

http://twitter.com/markhawker