Three and a Half Lives of Philip WetuProposal for the German Health Practice Collection – GIZ Namibia

Approach

• Multi-media and multi-channel approach to HIV awareness

• Thematic focus on young male professionals

• Audience is actively involved in decision-making processes

• Movie and comic to be facilitated: encourage discussions and active participation

Approach

• Context specific: relevant topics that reflect local realities

• Movie applicable in numerous areas of life (i.e. WPPs, schools, TV,…)

• Further development of idea (comic) provides opportunity to address more target groups

Results

• Movie rolled out in Namibia and six other Southern African countries

• Winner of the Namibian Film Award 2010• Comic published in 13 weekly episodes in

the newspaper “The Namibian” as part of CSR interactive and participatory approach continued by possibility to comment via SMS and Facebook

• Comic included on the resource literature list for life skills subject by the Namibian Institute for Educational Development (NIED)