Harnessing the power of mHealth and mobile health apps

Copyright © Genetic Digital 2012

Helping you understand the market opportunities of mHealth & apps.

Tel: 0845 557 6695 www.geneticapps.co.uk

The Health Apps Market • Set to grow from

$7bill to $26bill by 2017

• Most revenue to come from services and wearables

2 Copyright © Genetic Digital

• Around 100,000 health apps

• 85% of apps target consumers/ patients

• 15% off apps target HCPs

http://www.geneticapps.co.uk/



Usage • By 2017, 50% of mobile

users will have downloaded at least one health app

• 85% of apps are designed for consumers/patients

• 15% off apps target HCPs

• 80% of doctors use smartphones


• 60% use tablets such as the iPad

• Many fall into the BYOD category

• In 2005 Brighton & Sussex Med School first to introduce the widespread use of mobile devices in medical education




What this means

–New medical models are emerging

–New healthcare ecosystem is developing





Current Healthcare Challenges

• Ageing population • Unhealthy lifestyles • Staff shortages • Community care • Budget cuts





What mHealth brings to healthcare

– Enhances the efficiency & effectiveness of care

– Improves clinical decision making – Offers remote monitoring – Reduces hospitalisation – Better utilisation of DRs time – Patient-centered care – Savings





Potential Cost Savings

€99 billion in savings in care costs by 2017


3.7bn 32bn 0.17bn 69bn 6.2bn €99bn

Diagnosis Treatment & Monitoring

Workforce to support mHealth

Cost savings in ADE

Wellness & prevention

Healthcare cost savings by 2017

Equating to a potential of 40 million doctor days by 2017

Source PWC/GSMA (June 2013) http://www.gsma.com/connectedliving/socio-economic-impact-of-mhealth-an-assessment-report-for-the-european-union/




The Commercial Opportunities

– Addressing the challenges through mHealth solutions like apps

– Yield cost savings and revenue enhancements





Solution areas

1. Wellness & Prevention 2. Expediting Diagnosis 3. Treatment & Monitoring 4. Stronger Healthcare Systems





Wellness & Prevention

• Apps that equip consumers with relevant information and tools – Empowering them to make improved and

informed lifestyle choices leading to better health/reducing the risk of chronic disease

– Monitor diet, physical activity & medications

• Diabetes apps have led the way • Glooko Logbook / MyFitnessPal





Expediting Diagnosis • Delay in diagnosis of chronic diseases

increases complications and treatment costs • Apps that enable remote diagnosis and self-

assessment of symptoms • Enable HCPs to detect diseases earlier &

facilitate timely medical interventions • AirStrip Cardiology – remote diagnosis &

treatment decision making tool for heart patients / Shares ECG data





Treatment & Monitoring

• Delivering continuous care remotely can help to reduce re-admission rates and establishes early warning systems

• Reduces care costs and helps to prioritise patients more efectively

• Apps that improve adherence & remote treatment

• Examples: iBG Star / Medipal Apps





Stronger Healthcare Systems

• mHealth can improve – practitioner support – helping HCPs stay informed – better utilisation of DRs time

• Medical Education - DrCompanion™ app • Medical Toolkits – Calculators/Med Devices • Streamline Admin Systems/Pathways • Data Capture & Analysis





Where is the market now?

Stage 1 • Led by consumer friendly products ties to fitness and general

wellbeing (like the Jawbone / Fitbit)

Stage 2 • We’ve just entered • Apps & mobile connected devices permeate the medical field

Stage 3

• Mobile, wearables & data-collection devices mesh together • Provide the backbone for optimisation & customisation of

preventative health, medical treatment & hospital processes





But we face some barriers

1. Political – how to align mHealth with national healthcare strategies

2. Technology / Interoperability standards 3. Security & data protection 4. Regulatory / Compliance lagging behind 5. Engage patients / HCPs earlier during solution

design 6. Lack of evidence of clinical/economic benefits

– Before email became widespread, Intel’s surveys showed that most people claimed not to want it.





The Future

• Sophisticated Wearables & Device Integration

• Apple’s Healthbook • BIG DATA & personalisation • Integrate disparate and large

volumes of data to provide a holistic health view





Your App Strategy - Considerations

• Mobile Website vs App • Native, Hybrid or Web App • Platforms & Devices • Distribution Model • Compliance • Testing • Marketing & App Store Optimisation • Tracking





Our App Case Studies




Tel: 0845 557 6695 www.geneticapps.co.uk 19 Copyright © Genetic Digital

Dosage Calculator The Rosemont Pharmaceuticals App acts as both a product reference guide and as a liquid medicine dosage calculator. The app has undergone independent testing, conforms to the relevant requirements of the Medical Devices Directive (MDD) 93/42/EEC and is registered with the MHRA as a class 1 device.




Medication Adherence App We developed the interface for an Astellas Phrama medication comliance app that allows one year post-transplant surgery patients to set a series of drug reminder alarms and capture their symptom experiences after taking their medication. The app also functions as a pre-appointment preparation tool to enable better use of both patient’s and GP’s time. ABPI compliance guidelines were followed to ensure only relevant non-brand related information was available to users.




Live Disease App The University of Southampton and the University Hospital Southampton (UHS) asked us to develop an app that helps GPs assess a patient’s risk of liver disease using a traffic light test based on the results of assays done by the UHS. The data captured needed to be recorded anonymously and stored to a central database so that it could be analysed for further research into liver disease.




Want to learn more…

Website: www.geneticapps.co.uk Case Studies available at: http://www.geneticapps.co.uk/case-studies/ More downloads available at: http://www.geneticapps.co.uk/white-papers/

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http://www.geneticapps.co.uk/case-studies/

http://www.geneticapps.co.uk/white-papers/



Health & Medicine

Harnessing the power of mHealth and mobile health apps