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Helping Teens Find “Mad Cool” Doctors: Teens in NYC Mobile App

Allyna B. Steinberg Richard Mayanja

Alexis Santos-Vimos

New York City Department of Health & Mental Hygiene

Sixth Annual Conference on Youth + Tech + Health

April 7,8 & 9, 2013 San Francisco, CA

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Presentation Outline • Background

• App description

• Plans for promotion and evaluation

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Teen Sexual & Reproductive Health in NYC

• Pregnancy rates are declining but… – Higher than US average – Majority are unintended

• STI rates are high • Dual protection* is low

– Less than 11% at last sex (NYC YRBS, 2011)

* using condoms + other birth control together

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Teens in NYC Program • Part of a mutli-faceted approach to

reduce unintended pregnancy

• Provide teens with the information, skills and resources to make healthy, informed decisions about their sexual and reproductive health

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Teens in NYC Program • Provider assessments

– Began in the South Bronx in 2006; citywide in 2010

– Clinical Assessment & Teen Mystery Shopper Calls

• Preferred referral guide – Print, online*, via 311, mobile app – 60 qualifying health care providers

* Search Adolescent Sexual Health at nyc.gov

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Teens in NYC Provider Criteria • Available online • Endorsed by state health

department, city public hospital system, and local chapters of professional organizations: – American Academy of Pediatrics – Academy of Family Physicians – Society for Adolescent Health and

Medicine

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Teens in NYC Mobile App • Released January 2013; public launch pending • Collaboration

– Bureau of Maternal, Infant & Reproductive Health

– Bronx District Public Health Office – Bronx Teens Connection &

its Youth Leadership Team – Division of Informatics & Information

Technology – Bureau of Communications

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Teens in NYC Mobile App 1. Locate clinics 2. Increase knowledge of service

confidentiality and affordability 3. Prepare to use condoms +

other birth control together 4. Prepare to access services

Youth Involvement

• App development

• Video development (“What to expect” section)

• Usability testing

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Usability Testing • Liked “look and feel” • Easy to navigate • Video content held their

attention • Opportunity to learn in

private • Teens said their friends

would download and use

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App Demo

http://www.dcfadv.com/ads/nycteen12/JenniferJonathan112812.wmv.zip

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(2:50 - 3:57)

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Teens in NYC Promotion

• Trailer & ads

• Social media, email blasts

• Radio

• Print & online materials

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Teens in NYC Evaluation • Distribution

(print copies, web hits, 311 calls, app downloads)

• App analytics

(searches, Facebook shares)

• App user survey (demographics, utility, intention to seek care)

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Download it free today!

Special thank you to all the youth

and staff that worked on the Teens in NYC Mobile App!

For more information, contact:

Allyna Steinberg, asteinbe@health.nyc.gov

Richard Mayanja, rmayanja@health.nyc.gov Alexis Santos-Vimos, asantos@health.nyc.gov

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