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Cancer Council NSW has revealed the impact visual marketing can make for serious health campaigns after its first infographic 'Hope' went global, providing crucial cancer information to people in 100 countries. This award winning infographic 'Hope – Turning the Page on Cancer' uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and five pillars of prevention.
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ALCOHOL CONSUMPTION
PHYSICALINACTIVITY
OVERWEIGHT& OBESITY
REPRODUCTIVE& MENSTRUAL
FACTORS
GENES & FAMILY HISTORY
HORMONALTHERAPY &
CONTRACEPTIVES
GENES & FAMILY HISTORY
SMOKINGTOBACCO
(PROBABLE)
RED &PROCESSED
MEATS
ALCOHOL CONSUMPTION
LOW FRUIT & VEG INTAKE
OVERWEIGHT& OBESITY
BOWEL
GENES & FAMILY HISTORY
HIGH CALCIUM
DIET &SUPPLEMENT
INTAKE
OLDER AGE
BREAST
SMOKINGTOBACCO &
PASSIVE SMOKE
URBAN AIRPOLLUTION
LOW FRUIT & VEG INTAKE
ASBESTOS, DUST,CHEMICALS
& OTHEREXPOSURES
FAIR SKIN, RED HAIR& FRECKLES,
GENES & FAMILY HISTORY
SUN EXPOSURE& SUNBEDS
PROSTATE MELANOMA LUNG
All figures for ‘diagnosed in a year’ were recorded in 2008. Please go to the website for references.
WHAT CAUSES THESE CANCERS?
THE FACTS
MELANOMA10,342 DIAGNOSED IN A YEARMelanoma is Australia’s 4th most common, and affects males and females of all ages.
At Cancer Council
TALK TO YOUR GP FOR MORE INFORMATION.
MOST COMMON CANCERS IN AUSTRALIA THE
What IS CANCER?
of all cancers diagnosed9.5%
of all cancer deaths3.2%
survive 5 years91.6%
of all cancers diagnosed9.0%
of all cancer deaths19.1%
survive 5 years11.8%
CANCER IS A DESTRUCTIVE DISEASETHAT ATTACKS THE BODY’S CELLS, ORGANS AND TISSUES,THE BASIC BUILDING BLOCKS OF HUMAN LIFE.
WHATEVER YOUR STORY AND NO MATTER YOUR AGE, MAKE HEALTHY CHOICES
AND TURN THE PAGE. MANY CANCERS SIMPLY THROUGHLIFESTYLE CHOICES & CHECK-UPS.
You CAN PREVENT
Prevent cancer with these lifestyle changes:
Quit smoking Protect your skin from the sun Maintain a healthy weight & diet Exercise regularly Reduce your alcohol intake Avoid solariums
Over 100,000 Australians are diagnosed with cancer every year.
YET...
will be diagnosed with cancer before the age of 85.
1in 3women
1in 2men& CANCERS
OF
PREVENTABLE.ARE
LUNG9,703 DIAGNOSED IN A YEARLung cancer is Australia’s 5th most common cancer. It occurs more o�en in males. It is a very aggresive disease if not caught early. By the time there are symptoms it has usually spread and is not curable.
PROSTATE19,403 DIAGNOSED IN A YEARProstate cancer is Australia’s most common cancer.
of all cancers diagnosed17.9%
of all cancer deaths7.4%
survive 5 years85.3%
BOWEL14,234 DIAGNOSED IN A YEARBowel cancer is Australia’s 2nd most common cancer and is common in both men and women.
of all cancers diagnosed13.1%
survive 5 years61.8%
of all cancer deaths10.1%
BREAST12,670 DIAGNOSED IN A YEARBreast cancer is Australia’s 3rd most common cancer and is more common in women.
of all cancers diagnosed11.7%
survive 5 years87.8%
of all cancer deaths6.8%
WE KNOW THE FACTS ON WHAT CAUSES MANYCANCERS AND HOW TO PREVENT THEM. Together WE CAN HOPE FOR A BRIGHTER TOMORROW.
Ask your GP about age appropriate screening for:
Breast
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