Page 1

Talemetry@Work:

University of California,

Irvine Medical Center

The Client

The University of California, Irvine Medical Center (UCI) is a world-class academic medical center and the only university hospital in Orange County. 2SHQHG�LQ�������WKH�����EHG�PHGLFDO�IDFLOLW\�RƪHUV�D�IXOO�VFRSH�RI�DFXWH��and general-care services, including a regional burn center, Level I Trauma Center, neuropsychiatric center, Level III neonatal care unit and a National Cancer Institute (NCI)-designated comprehensive cancer center.

The Challenge

Despite an extremely complex and resource intensive implementation of an enterprise ATS, a project which ultimately took approximately 18 months, UCI still faced a number of challenges for attracting and engaging top talent IRU�RSHQ�SRVLWLRQV���:KLOH�WKH�$76�SURYHG�HƪHFWLYH�DW�PDQDJLQJ�FDQGLGDWHV�DQG�ZRUNƮRZ�DIWHU�WKH�SRLQW�RI�DSSOLFDWLRQ�IRU�WKHLU�RSHQ�SRVLWLRQV��attracting the right talent – and building a sustainable talent pipeline for the IXWXUH�s�FRQWLQXHG�WR�SRVH�D�VLJQLƬFDQW�FKDOOHQJH�IRU�8&,��

Limited Exposure of Jobs

When opening or posting a new requisition online to their ATS’ candidate SRUWDO��MRE�SRVWLQJV�ZHUH�HƪHFWLYHO\�KLGGHQ�EHKLQG�D�ƬUHZDOO��UHTXLULQJ�candidates to provide login credentials before being able to view or apply for open positions. This sign-on requirement created severe limitations for exposing open positions to top active and passive talent, creating two VLJQLƬFDQW�SUREOHPV�IRU�8&,oV�UHFUXLWPHQW�HƪRUWV��

1. Incomplete Indexing: External search engines like Google and Bing were unable to index the candidate portal, meaning that UCI’s jobs were QHLWKHU�UHƮHFWHG�RU�UHWXUQHG�LQ�VHDUFK�UHVXOWV��DGGLWLRQDOO\��MRE�ERDUG�aggregator sites like SimplyHired, Indeed and Beyond.com were unable to scrape UCI’s jobs, severely limiting their online exposure.

2. Restricted Referrals: Due to the login requirements of the ATS’ candidate portal, links to active jobs could not be easily shared either LQVLGH�RU�RXWVLGH�WKH�RUJDQL]DWLRQ��VHQGLQJ�D�OLQN�WR�D�MRE�SRVWLQJ�would redirect visitors not to the intended job posting, but rather, the login page. This placed severe limitations on UCI’s ability to reach top SDVVLYH�WDOHQW�RU�JHQHUDWH�UHIHUUDOV��LQWHUQDO�RU�H[WHUQDO���HƪHFWLYHO\�HOLPLQDWLQJ�WKH�PRVW�HƪHFWLYH�VRXUFH�RI�KLUH��RYHU�����RI�DOO�H[WHUQDO�hires, including to CareerXRoads) from their talent strategy.

“Talemetry enabled us to

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strengthened our employer

brand while reducing external

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Sachin Parthiban “Captain”

PeopleSoft HCM Projects

University of California,

Irvine Medical Center

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Talemetry@Work:

Limited Employer Branding Options

With its location in Orange County, UCI faces an incredibly competitive talent market, contending with major private sector employers like the Walt Disney Company, Allergan, Boeing and CKE International as well as public sector employers such as the Orange County government (the county’s top employer), the Federal Government (approximately 12k employees in Orange County), Chapman University and the California State University, Fullerton.

This competition requires UCI to position itself as an employer of choice for Orange County and the larger Southern &DOLIRUQLD�DUHD��DQ�HƪRUW�KLJKO\�LQFXPEHQW�RQ�GHYHORSLQJ�DQ�HƪHFWLYH�DQG�LPSDFWIXO�HPSOR\HU�EUDQG�VWUDWHJ\���

7KH�$76�&DQGLGDWH�SRUWDO��KRZHYHU��OLPLWHG�WKHVH�HƪRUWV�DV�LW�SURKLELWHG�8&,�IURP�FUHDWLQJ�EUDQGHG�MRE�SDJHV�RU�FDUHHU�portals and adding relevant, engaging content to support its branding initiatives. This limited UCI’s ability to showcase WKHLU�FDUHHUV�DQG�FXOWXUH�RQOLQH��VHYHUHO\�ZHDNHQV�WKHLU�DELOLW\�WR�HƪHFWLYHO\�FRPPXQLFDWH�RU�WDLORU�WKHLU�HPSOR\HU�YDOXH�SURSRVLWLRQ�WR�GLƪHUHQW�FDQGLGDWH�DXGLHQFHV�

Poor Candidate Experience

:LWK�GLƯFXOW\�ƬQGLQJ�DQG�VKDULQJ�MREV�DQG�OLWWOH�WR�QR�HPSOR\HU�EUDQGLQJ��FDQGLGDWH�H[SHULHQFH�ZDV�IXUWKHU�HURGHG�by the tedious, often frustrating process of applying for jobs on the UCI website. Search results were often incorrect, leading many candidates to abandon their search without submitting an application, or providing the information required for creating a sustainable talent pipeline.

(YHQ�WKRVH�FDQGLGDWHV�ZKR�ZHUH�DEOH�WR�VXFFHVVIXOO\�ƬQG�UHOHYDQW�MRE�SRVWLQJV�IDFHG�IXUWKHU�FKDOOHQJHV�ZLWK�completing and successfully submitting online applications. The ATS’ application process proved extremely FXPEHUVRPH��DQ�LQFUHGLEO\�WLPH�LQWHQVLYH�DQG�PDQXDO�SURFHVV�ZKLFK�UHVXOWHG�LQ�D�YHU\�KLJK�DSSOLFDWLRQ�GURS�Rƪ�UDWH��OLPLWLQJ�8&,oV�DYDLODEOH�SRRO�RI�DSSOLFDQWV���$GGLWLRQDOO\��WKH�RQOLQH�FDQGLGDWH�H[SHULHQFH�ZDV�H[WUHPHO\�LQFRQVLVWHQW��many web or mobile browsers were either prone to bugs or not supported by the ATS, and many candidates would receive an automated application acknowledgement when no application had been received, leading to confusion and further eroding UCI candidate experience.

The Solution

7R�RYHUFRPH�WKHVH�$76�OLPLWDWLRQV��8&,�VHDUFKHG�IRU�DQG�HYDOXDWHG�D�QXPEHU�RI�GLƪHUHQW�VROXWLRQV��XOWLPDWHO\�FKRRVLQJ�Talemetry to solve their candidate attraction and engagement challenges.

With Talemetry, UCI could easily create dynamic, engaging career sites for supporting their enterprise-wide recruiting initiatives. In addition to being able to easily create a custom-branded careers portal to anchor their online talent DFTXLVLWLRQ�HƪRUWV��8&,�ZDV�DOVR�DEOH�WR�FUHDWH�D�SRUWIROLR�RI�PLFURVLWHV�ZLWK�FRQWHQW�DQG�MRE�SRVWLQJV�VSHFLƬFDOO\�WDLORUHG�WR�GLƪHUHQW�UROHV�DQG�IXQFWLRQV� )RU�H[DPSOH��8&,�0HGLFDO�&HQWHU�XVHG�7DOHPHWU\�WR�FUHDWH�D�IXOO\�EUDQGHG�FDUHHU�VLWH�VSHFLƬFDOO\�DLPHG�DW�QXUVLQJ�careers, targeting one of UCI Medical Center’s most mission critical, and competitive, talent populations. Within this PLFURVLWH��QXUVLQJ�FDQGLGDWHV�DUH�DEOH�WR�QRW�RQO\�ƬQG�DQG�ORFDWH�RSSRUWXQLWLHV�DW�8&,��EXW�DOVR�WR�JDLQ�FRPSUHKHQVLYH�LQVLJKWV�RQ�QXUVLQJ�FDUHHUV�DW�8&,�WKURXJK�FXVWRP�FRQWHQW�VXFK�DV�YLGHRV��HPSOR\HH�WHVWLPRQLDOV��DQG�QXUVLQJ�VSHFLƬF�UHVRXUFHV�DQG�LQIRUPDWLRQ��HƪHFWLYHO\�XVLQJ�LWV�HPSOR\HU�YDOXH�SURSRVLWLRQ�WR�FUHDWH�D�FRPSHWLWLYH�DGYDQWDJH�IRU�attracting nursing talent.

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Talemetry@Work:

Now, whenever UCI creates a job within its ATS, they are automatically posted to the appropriate career site, postings ZKLFK�DUH�DXWRPDWLFDOO\�IXOO\�LQGH[HG�DQG�VHDUFKDEOH�E\�ERWK�VHDUFK�HQJLQHV�DQG�MRE�ERDUG�DJJUHJDWRUV�s�VLJQLƬFDQWO\�H[SDQGLQJ�YLVLELOLW\�IRU�MRE�SRVWLQJV�DQG�HQDEOLQJ�8&,�WR�ƬQG�WKH�ULJKW�WDOHQW�IRU�WKH�ULJKW�RSSRUWXQLW\�DW�WKH�ULJKW�WLPH�

,Q�DGGLWLRQ�WR�PDNLQJ�LW�HDVLHU�IRU�FDQGLGDWHV�WR�ƬQG�MREV�DQG�OHDUQ�PRUH�DERXW�FDUHHUV�DW�8&,��7DOHPHWU\�DOVR�PDGH�WKH�DSSOLFDWLRQ�SURFHVV�PRUH�HƯFLHQW�DQG�HƪHFWLYH��XVLQJ�SURSULHWDU\�UHVXPH�SDUVLQJ�DQG�H[WUDFWLRQ�WHFKQRORJ\�WR�streamline and shorten the application process, improving candidate experience while increasing the number of overall applications received.

The Outcome

By putting the power of Talemetry to work, UCI was able to increase exposure to open jobs, improve the application SURFHVV�DQG�EXLOG�WDUJHWHG�FRQWHQW��ZKLFK�GUDPDWLFDOO\�LQFUHDVHG�WKHLU�DELOLW\�WR�HƪHFWLYHO\�DWWUDFW�DQG�HQJDJH�candidates. By increasing UCI’s ability to promote open jobs, strengthen their employer brand and make it easier for FDQGLGDWHV�WR�ƬQG�DQG�DSSO\�IRU�SRVLWLRQV��7DOHPHWU\�KHOSHG�8&,�QHDUO\�double the amount of applications received. :LWK�D�ODUJHU�TXDOLƬHG�DSSOLFDQW�SRRO�DQG�WKH�DELOLW\�WR�PRUH�HƪHFWLYHO\�SLSHOLQH�WDOHQW�IRU�IXWXUH�QHHGV��8&,�ZDV�also able to reduce external recruiting cost and reliance on third-party search��VLJQLƬFDQWO\�UHGXFLQJ�WLPH�WR�ƬOO while increasing quality of hire.

7DOHPHWU\�ƬQGV��DWWUDFWV��DQG�HQJDJHV�WKH�WDOHQW�FRPSDQLHV�QHHG�WRGD\�s�DQG�WRPRUURZ�s�LQ�D�VLQJOH��VLPSOH�DQG�social cloud-based solution. The leading provider of talent generation solutions, our software-as-a-service (SaaS) suite consists of talent sourcing & CRM, job broadcasting, career sites and candidate application solutions. Talemetry leverages its extensive partner network, including ATS partners such as Oracle and SAP, to provide deep integration DQG�VHDPOHVV�FRQƬJXUDWLRQ�ZLWK�FXVWRPHUVo�H[LVWLQJ�V\VWHP�DQG�VHUYLFH�SURYLGHUV��:LWK�WKRXVDQGV�RI�RUJDQL]DWLRQV�XVLQJ�7DOHPHWU\oV�WHFKQRORJ\�WR�SURFHVV����PLOOLRQ�DSSOLFDQWV�HYHU\�\HDU��7DOHPHWU\�KDV�EHHQ�KHOSLQJ�HPSOR\HUV�ƬQG�EHWWHU�WDOHQW�IDVWHU�VLQFH�������

To learn more, visit www.talemetry.com or follow @Talemetry.

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