How to Build a Counselling Practice in the Age of Medicare

LIVE Marketing Workshop: How to Build a Counselling Practice in the Age of Medicarewith Clinton Power, Developer and Founder of

www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

• What’s your philosophy of therapy?• Do you really want to see clients for 5 + 5 sessions?• Be happy to refer on Medicare requests to good quality

psychologists or accredited mental health social workers• Be open to clients that choose to work with YOU

Medicare clients are not your clients


Why would a client choose you over Medicare?


•Let them know WHY they should choose you•Show them that you have a solution to THEIR problems•Demonstrate your expertise, passion and authority in your field

What’s in it for me?


•WIIFM: (What’s in it for me?) Scan all your marketing materials and view them from a potential client’s perspective•Clearly define what makes you unique•Show your passion, expertise and talents•Create helpful information that people can access for free

•Niche websites get more clients•When not to niche and be a generalist•Why niche websites work•Why search engines LOVE niche websites

Create a niche website


www.jacquelinestone.com.au


www.indigotherapies.com.au


www.jodiegale.com


http://www.jodiegale.com/

Summary


•Don’t be afraid to niche (for marketing purposes only)•Share your passion and talents with your community•Discover what makes you different from every other therapist•Create valuable and helpful information for your ideal clients

Website Critiques


Health & Medicine

How to Build a Counselling Practice in the Age of Medicare