Generating Pipeline by Identifying and Nurturing Prospects on Social Media

Independent Pharmacy

Generating Pipeline by Identifying and Nurturing Prospects on Social Media

Independent Pharmacy

Generating Pipeline by Identifying and Nurturing Prospects on Social Media

Social Media Marketing

• Most pharmacy owners grasp the idea of the need to have a social media presence but do not have the time to implement.

• Social Media marketing gives a competitive advantage.

• Implementing social media marketing solution will improve sales and customer online communications.

• The ROI on social media marketing is dramatic: It drives online sales (if applicable) and gives a positive brand reputation.

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“Independent Pharmacies are already in the heart of the community. Your customers are already talking about you. You should be part of the conversation”

YomiPharmacist

Executive Summary

• The Facebook Twitter and Google: The most important source of online success. Both Facebook and Google are advocating local marketing for business growth. The use of Google+, Facebook, Twitter and Pinterest are essential for marketing your business locally. HBT Media can manage your social media output and grow your brand awareness

• Video Marketing: The use of video on social media should now be the foundation of everything you do online, as customers interact with online video through social media channels like Facebook, YouTube. HBT media can create video brand image for your business and produce video postings for your business

• Press Release: Your business always has something new to say, product launch, business awards or even appointment of new staff .HBT Media write press releases on your chosen subjects.

• Blogging: Expand on the content of your social media posting. Blogs are a good method of improving your back links to your website and thus improve your organic ranking .We create original blogs.

• .

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“I am delighted to be able to offer you a “must have” business service package. I believe this is a very important for your business because the world of business and marketing is changing so dramatically and so fast. ”

–Sales Benchmark Index

Solution: Social Media

• Social Media marketing is a modern sales technique in which major pharmacy retail chains and online pharmacies identify customers, nurture them, and generate sales and repeat prescription via social media.

• Reduce the time to create communications .

• Execute two-and-a-half times more campaigns, whilst reducing overall marketing costs.

• It has the highest sales conversion rate and brand loyalty of all marketing techniques. 6

“Social selling sees about a 15% conversion rate, at least 5 times greater than the 3% success rate from other marketing activities. ”

–Sales Benchmark Index

Solution: Social Media

• Independent pharmacies are in the heart of the community

• Capitalise on the pharmacy standing in the community.

• Involvement in the community , social media platforms can now be used to further cement pharmacy in the community.

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“Local Pharmacies are already embedded within the community”

–Holly TysonCEO

Why It Works

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How It Works

• Develop an online relationship marketing strategy

• Convert prospects into customers• Build customer value through increasing

the depth of relationships • Grow revenue from customer loyalty and

referrals.

The Value of Social Media

• Increase customer awareness

• Improved patient care

• Better Marketing-Sales Alignment

• Social Media marketing by HBT Media will strongly support and align with the pharmacy targets and objectives.

• Social Media Marketing implementation will contribute to corporate-wide objective of driving growth by improved sales.

• Campaign responses and customer reactions, will be analysed by HBT.

• Analysis of campaign statistics demonstrates how HBT Media is adding value.

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“Best-in-class companies are 92% more likely to provide Sales with a voice in the development of Marketing content. ”

–Aberdeen Group

Marketing-Sales Alignment

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Customer Perspective

There is a greater choice of pharmacies offering services online:• Demand for their custom, customer

will choose whom they can communicate with easily.

• Communicate with the pharmacy at their convenience

• Pharmacy to share and information advice on social media

• Need to know about services in their community

Where We Stand

HBT Media will implement the marketing strategy based on the packages your pharmacy has chosen.

Your company will provide content information to HBT Media

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Next Steps

03 months

STAGE 1STAGE 2STAGE 3

HBT Media

• Receive company’s information for social media

• Launch the program

• Create a centralized content library

• Identify “hits” and “misses”

• Evaluate and grow program

Social Selling Strategy Development

• Select social selling package

• Identify companies core needs.

• Develop best practices and social media policy to meet objective

• Create a content plan that aligns with marketing calendar

Initial Assessment

• Identify current successes and areas for improvement in Sales

• Begin evaluating core products for social selling

• Begin developing list of feature requirements

SOCIAL MEDIA MARKETINGSTAGE 1 T AGE 2Create a Buzz 3

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Next Steps

03 months

STAGE 1STAGE 2STAGE 3

HBT Media

• Receive company’s information for social media

• Launch the program

• Create a centralized content library

• Identify “hits” and “misses”

• Evaluate and grow program

Social Selling Strategy Development

• Select social selling package

• Identify companies core needs.

• Develop best practices and social media policy to meet objective

• Create a content plan that aligns with marketing calendar

Initial Assessment

• Identify current successes and areas for improvement in Sales

• Begin evaluating core products for social selling

• Begin developing list of feature requirements

SOCIAL MEDIA MARKETINGSTAGE 1 T AGE 2STAGE 3

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Next Steps

0

STAGE 1 STAGE 2 STAGE 3

HBT Media

• Receive company’s information for social media

• Launch the program

• Create a centralized content library

• Identify “hits” and “misses”

• Evaluate and grow program

Social Selling Strategy Development

• Select social selling package

• Identify companies core needs.

• Develop best practices and social media policy to meet objective

• Create a content plan that aligns with marketing calendar

Initial Assessment

• Identify current successes and areas for improvement in Sales

• Begin evaluating core products for social selling

• Begin developing list of feature requirements

STAGE 1 CONTENT MARKETING2 STAGE 3

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Next Steps

0

STAGE 1 STAGE 2 STAGE 3

HBT Media

• Receive company’s information for social media

• Launch the program

• Create a centralized content library

• Identify “hits” and “misses”

• Evaluate and grow program

Social Selling Strategy Development

• Select social selling package

• Identify companies core needs.

• Develop best practices and social media policy to meet objective

• Create a content plan that aligns with marketing calendar

Initial Assessment

• Identify current successes and areas for improvement in Sales

• Begin evaluating core products for social selling

• Begin developing list of feature requirements

STAGE 1 PRESS RELEASE STAGE 3

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Next Steps

0

STAGE 1 STAGE 2 STAGE 3

HBT Media

• Receive company’s information for social media

• Launch the program

• Create a centralized content library

• Identify “hits” and “misses”

• Evaluate and grow program

Social Selling Strategy Development

• Select social selling package

• Identify companies core needs.

• Develop best practices and social media policy to meet objective

• Create a content plan that aligns with marketing calendar

Initial Assessment

• Identify current successes and areas for improvement in Sales

• Begin evaluating core products for social selling

• Begin developing list of feature requirements

STAGE 1 VIDEO MARKETING STAGE 3

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Contact us

For further information:Please contact our marketing executiveEmail: customerservice@hbtmedia.co.ukPhone: +44 (0) 7932063427Website: www.hbtmedia.co.uk

HBT MEDIA MARKETING LTD128 Dock RoadTilburyEssexRM18 7BJ

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Summary

Social Selling benefits:• Increase image within the community• Promote pharmacy services more

effectively• Positive brand image• Increase customer loyalty• Increased sales• Promote essential services• Promote pharmacy PGD’s• Promote EPS2