Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. Confidential & Proprietary.

2 Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

Larry Miller, M.D.

Chief Executive Officer

lmiller@activatenetworks.net

Rajiv Kumar, M.D.

Chief Medical Officer

rkumar@shapeup.com

Today‟s presenters

Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

4 Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

• Our management team has built/led large health companies

• 15 years of research, including Harvard

Innovation Lab & Harvard Medical School

• National acclaim from “Connected”

by co-founder Dr. Nicholas Christakis

Harvard innovation, deep health expertise

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We work with the entire health ecosystem

• We serve large plans, DMOs, pharmaceutical companies,

PBMs, providers/ACOs and other multinational orgs

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Social approaches to health behavior

Alcoholics Anonymous 1935

Narcotics Anonymous 1953

1961 Weight Watchers

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• Lifestyle behaviors (good & bad)

• Clinical practice patterns

• Medication use

• Fraud & criminal behaviors

• Consumer purchasing decisions

Behaviors are “contagious”

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Obesity in the Framingham Heart Study

N. Christakis and J Fowler, The spread of obesity in a large social network over 32 years. New Engl Med 2007 357:370

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Mapping natural social networks

Activate Networks can map a

variety of populations and

data sources:

• Physicians

• Patients

• Residents

• Members

• Employees

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Employees engagement in workforce wellness is below

desired levels

• Physical activity

• Weight management

• Smoking cessation

• Flu shot program

• Total health assessment

• Nutrition improvement

• Disease management

Addressing workforce health challenges

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Using the “multiplier effect”…

• Increase participation in

employee wellness

programs

• Empower employees to

encourage their colleagues

• Focus limited resources

where they will be most

effective

…Let networks do the work for you!

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Natural social networks have distinct types of structural

locations within them

What natural social networks look like

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Targeting influential employees for wellness engagement

• Connections

• Centrality

• Degrees

• Convincing

Using networks to target employees

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Map and identify employees

• Most influential, “influencees,” influence patterns

Overlay health information

• Health behaviors, participation in programs

Segment workforce by influence

Highly focused outreach

1

2

3

4

Boost engagement and sustainability

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Senior Vice President

Mares

Drilling

McWatters

Production

Milavec Exploration

Avery

Dhillon Crossley Ramirez Hopper Hussan

Smith

Keller

Angelo

Klimchuck

Mitchell

Schultz

Zaheer

Myers Sutherland

Cordoza

Waring

Formal vs. informal company networks

Mitchell

Milavec Hopper

Waring

Hussan

Zaheer

Crossley

Keller

Dhillon

Smith

Schultz

Angelo

Klimchuck Sutherland

McWatters

Mares

Avery

Myers

Ramirez

Cordoza

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„Kevin Bacons‟: central

individuals with a short path

to anyone else

„Steve McQueens‟ = peripheral

non-participants

Wellness program engagement

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Node size reflects BMI

Nodes are dots if the individual

did not engage in program

Corporate locations & body mass index

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Large nodes participate

Small nodes do not participate

Locations and participation at one year

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Key takeaway from Activate Networks

Social network approaches can help

with the two key issues in corporate

wellness programs:

• Engagement

Using network effects will increase

engagement and participation

• Sustainability

Using network effects will help participants

maintain their engagement and activity

Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

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Founded in 2006 by Dr. Brad Weinberg & Dr. Rajiv Kumar

who realized during medical school that patients with social

support were more likely to succeed

5 years of innovation in social wellness

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Proven, evidence-based interventions

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We work with leading large employers

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Identifying your most influential employees

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Who are your most influential employees

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• Invite them to take a leadership role

• Empower them with tools to engage their colleagues

• Allow them to serve as examples of success

• Give them social recognition for their efforts

How to leverage connected individuals

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Invite them to become team captains

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Examples of targeted messaging

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Grassroots, bottom-up, peer-to-peer messaging

Ask them to spread the word

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Show them how to create content

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Invite them to start healthy conversations

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• Collect testimonials, profile their efforts

Ask them to set a healthy example

Today I am 40 pounds lighter and

can walk up to 12 miles a day!

Before my company offered the

ShapeUp program in 2010, I was not

very active and I could barely move.

That all changed when I saw my

doctor. He told me that he was going to

write me a prescription for insulin if I

didn't start exercising.

The next day, I joined a ShapeUp

team. Now I have the energy to enjoy

life with my granddaughter at

Disneyland!

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• Feed influencers information before anyone else

• Make them feel special and encourage them to share

• Having exclusive info shows that they are knowledgeable

Send them exclusive information

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• Connected employees can be your eyes and ears

• Ask them to report feedback

• What do your employees want?

• How are they reacting to programs?

Collect feedback from them

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Give them special status

• Give them opportunities to earn formal recognition

• Make them feel valuable to the organization

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Once you’ve identified your

most influential employees,

there are simple and effective

social strategies that you can

use to empower them to

spread good health.

This will save you time and

money, and it will increase

your impact on your

population.

Key takeaway from ShapeUp

37 Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.

ShapeUp and Activate Networks are working together to

help large employers map their employee networks and then

leverage a social wellness program to spread good health.

To learn more, contact us:

ShapeUp www.shapeup.com // (401) 274-1577

Activate Networks www.activatenetworks.net // (617) 558-0210

We‟ve teamed up to help you succeed