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Hi, I'm Franklin, Founder of iBodyFit.com. I'm an ACE certified personal trainer and one of SHAPE's 50 hottest trainers of 2013. I created iBodyFit.com so everyone can have professional fitness advice, workouts, interactions and guidance. iBodyFit offers online personal training, online workouts, diets and professional fitness advice.
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Management Team • ACE Personal Trainer• SHAPE 50 Hottest Trainer 2013• Official Kmart Fitness Blogger• Official Sears Fitness Writer• TPI level 3 Certified Golf
Fitness Personal Trainer
(1 of 200 in the world)
Management Team cont’d
• Jennifer D.
former Sears CMO• Jonathan Moldofsky
founder, JGrant web design• Jeremy Theisen
CFO, MBA in finance and business• Fitness Trainers
20 on staff and ready to go
iBodyFit Features
• Online workouts catalog• Online personal training• Online yoga & pilates• Online travel workouts• Online diets
Revenue Streams
Revenue Growth
Net Income Growth
Seeking Capital1. $100k – $200k– Phase 1– 2015 – 2016 fiscal year
Use of Funds1. Hire a National Marketing Firm– Online Advertising– SEO– Social Media
2. Add Sales Staff– Corporate Wellness Program Sales – Industry Partnerships– Sports Specific Training Sales
3. IT/Application Development– Infrastructure– Additional Website Development– Phone App Development
Market Development• Corporate Wellness Programs– Large to medium sized companies– Diet programs (i.e. Weight Watchers)– Company Intranet Advertising
• Individuals– Online Advertising– Social Media– Gym Partnerships
• Industry Partnerships– Licensing
SWOT AnalysisStrengths
•Market Leader– Ranked #4 in Online
Fitness from Top 10 •Industry Affiliations
– Under Armour & more– Shape Magazine & more
•Customer Loyalty•Social Media Presence
– 9,000 Twitter followers– 5,000 Facebook
subscribers
Weakness•Position in Market– Unbalanced Revenue
Streams
•Lack of Sales Team
SWOT AnalysisOpportunities
•Millions of Potential Users•Market Awareness– Corporate Wellness
Program Growing– Individuals More
Health/Fitness Conscious
– Sports specific fitness•Industry Partnerships– Licensing
Threats•Competition•Achieving Economies of Scale
Competitive Landscape1. Fitorbit.com•Online personal training •Online diets$150 per month
2. Hitchfit.com•12 or 16 week workout programs •Nutrition package$279 for 12 weeks
3. Trainonline.com•Videos & exercises•Printable workouts$5.99 per month
Why iBodyFit works• 15 years experience• Corporate relationships• Excellent customer service• Recognized industry expert• Industry leader affiliations• Leading fitness brand affiliations• Ranked #4 in online fitness from Top Ten Reviews• Ability to work, edit, change, grow quickly• Programs for all user budgets and goals• Honesty. No gimmicks.
iBodyFit Screen Shots
• Online workout catalog• Online personal training• Online yoga & pilates• Online travel workouts• Online diets
iBodyFit Screen Shots • Over 1,000 online
video exercise
demonstrations• Beginners to
advanced• Sports specific• Body weight &
equipment
Media Recognition
iBodyFit has been featured in:
Media Recognition cont’d.
iBodyFit has been featured in:
Industry Partnerships
iBodyFit partnerships with industry leaders:
Industry Partnerships cont’d.
Partnerships with industry leaders:
As of September, 2014• Profitable• Industry leader• Strong industry affiliations• Strong industry partnerships• 12k registered users
Contact: Franklin Antoian
