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Technology and Social Marketing can go a long way in achieving universal health rights by increasing availability, accessibility and acceptability of healthcare.
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Innovation and Marketing for Universal Health Rights
Dr. Neelesh BhandariMBBS (AFMC), MD (Path);
PGP Human Rights
CEO: Digital MedCom SolutionsChief Mentor: Society for Knowledge and Health
Dr. Neelesh BhandariMBBS (AFMC), MD (Path);
PGP Human Rights
CEO: Digital MedCom SolutionsChief Mentor: Society for Knowledge and Health
Innovation and Marketing for Universal Health Rights
Innovation and Marketing for Universal Health Rights
Dr. Neelesh BhandariDr. Neelesh Bhandari
Getting Up-To-Date
• India Spends about 1.5% of GDP on Health
• Health is an implied fundamental human right in India
• Focus Shift from Infectious to Chronic Diseases now
Parameters for Health Rights
Falling MMR
Falling IMR
Towards Health RightsTowards Health Rights
Social Marketing• Use Proven Marketing Theories Applied To
Our Cause to reach critical mass
Innovation• Use Technology Enabled Solutions at Point of
Care with Patients
Use The Right Marketing Mix
+ People
• Increased Means of communications
• Better ways to reach more people
• Abundance of single and multiple use devices like mobile smart-phones
Technology and Innovation
Some Examples
• Telemedicine Supported Eye care in NE and south India
• e-Mamta Tracking Systems• Medical chat rooms by Kerala Government• National Health Portal by GOI• User Defined Health Care at PCMS, Bhopal• Mobile Vaani Projects• Telemedicine project: AIIMS + Afghanistan
Summary
• Technology is a great equalizer • Healthcare administrators should make good
use of technology, esp. mobile phones• Be Innovative and you can serve more and
more people with limited resources
• WHO constitution (1948) aims to make highest attainable standard of health as one of the fundamental rights of every human being (without distinction).
• Article 12 of The International Covenant on Economic, Social and Cultural Rights (1966) was the first document to outline steps which need to be taken to realize Right to Health.
•In May 2000, The Committee on Economic , Social and Cultural Rights adopted a general comment (no. 14) on Right to Health.
History of health rights
Innovation and Marketing for Universal Health Rights
Dr. Neelesh BhandariCEO: Digital MedCom SolutionsChief Mentor: Society for Knowledge and Health
Email: [email protected]
