Upload
marie-ennis-oconnor
View
8.447
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Social Media For
Healthcare Professionals
Social media accounts for nearly a quarter of time spent online, more than any other type of Internet
destination.
Dynamic
Real Time Conversation
Contributing and
Participating
Open and Transparent
Relationship Building
Community Focused
Social Media Characteristics
Since its launch in a Harvard dormitory in 2004, Facebook now counts more than 750 million users worldwide.
People spend 700 billion minutes on Facebook each month.
Twitter launched in 2006 and has over 200 million accounts
Every day, the world tweets the equivalent of 8,123 copies of Tolstoy’s
War and Peace
We are living out our lives online.Managing financial services
online, making travel arrangements online.
We want and expect the same
level of control and convenience from our healthcare.
• Community engagement
• Peer support• Research• Outreach• Education• Advocacy• Marketing
In Healthcare, Social Media Is Being Used In Many Ways
Helen Bevan, chief of service transformation at the NHS Institute for Innovation and Improvement.
“These are more than business tools. I see them as the future of
care delivery.”
“I believe physicians and their organizations have an obligation to participate in online dialog. Sound
reason, good clinical judgment, and evidence-based thinking need
to be part of the information stream.”
Dispel Myths/Provide Context
Connect with mainstream
media
Hear what patients/clients have to say
Relationship Building
Making The Case For Participation
Improve quality of
onlinehealthcare informatio
n
MarketingConnect with Gen
Y
Experience with social media can
provide HCPs with the skills they need to connect with mainstream
media.
Connect With Mainstream Media
For HCPs social
media is a way to
hear what patients, as well as
other healthcare providers
have to say
93% of Generation Y
are communicatin
g online
Allows you to promote yourself while building lasting relationships in various
online communities.
Social Media Marketing
So Where Do I Start?
Develop A Social Media Strategy
Determine Goals
Allocate Resources
Identify Audience Measure Efforts
Pick ToolsPrioritize
Social media is two-way
conversation
Start By Listening….
Good phrases to use in social mediaUseful Phrases
I want to share this with you..
What do you think of?
Thanks for sharing
Can anyone help us on?
Identify Your Audience
50 people can drive 85% of your conversation online.
Identify your key influencers.
Set SMART Goals
Strategy
Adopt Low-Risk Tools First
Podcasts Videos
Widgets
Easily downloadable, and
can be accessed from partner sites
and posted on your
website.
Make it easy for people to share your messages
and become health
advocates.
Facilitate Viral Information
Sharing
Measure
Evaluate your efforts so you can adjust your social
media strategy, reshape messages, or improve
processes.
Social Media Is Not A Passing Fad
The specific platforms may come and go but the act of connecting in the digital
world will only grow, become more pervasive in
our lives.
You cannot afford to take a “wait-and-see approach.” The sooner your organization
develops an active presence, the less distance you will have to make up later.