Healthberries IVF

Healthberries IVF, a fertility clinic with a unique process called ‘Our IVF Angel’s Programme’ opened in Pune in January 2013.

Client’s objective:

• To be known as a credible IVF and Fertility clinic in Pune

Building Healthberries IVF as a brand in Pune

• Healthberries IVF is a very new and young brand in Pune. People are still unaware about its presence so the credibility is relatively less.

NEW IN PUNE

The obvious emotional truth: Couples get depressed when their conception efforts fail.

The idea was to position Healthberries IVF as a clinic that is warm, empathetic and result oriented. That’s why we came up with a tagline: Rebirth of Hope.

In detail

• Spread awareness about the brand and position it in such a way that people perceive it as a credible brand in Pune.

• Get 100 + enquiries through the first campaign.

SMART Objective

A 3 Ad Campaign in TOI

Initiative 1

• Total Number of inquiries after 3 ads: 120

• Counseling Appointment: 60

• Fixed Conversion: 13

• Conversions in pipeline: 10

• Therefore Total Conversions: 23

• Inquiries are for all the parts of city

• Also from Nashik, Mumbai, Hyderabad, Mahabaleshwar, Aurangabad

• The ‘Our IVF Angel’s Programme’ has been carried out with 13 women in Pune out of which 7 have already conceived.

The Result?