Embed Size (px)
Citation preview
@JKROHRS
@JKROHRS
@JKROHRS
@JKROHRS
@JKROHRS
MATT FEEDS HIS AUDIENCE
@JKROHRS
@JKROHRS
@JKROHRS
@JKROHRS
@JKROHRS
FELIX LAUGHS WITH HIS AUDIENCE
@JKROHRS
@JKROHRS
@JKROHRS
@JKROHRS
STEPHEN INSPIRED HIS AUDIENCE
WWW.AUDIENCEPRO.COM
WHYAUDIENCE?
MARKETING OF HEALTHCARE
PATIENT EMPATHY
& INNOVATION
FRAGMENTED
@JKROHRS
MOBILE
MULTI-SCREEN
PARTICIPATORY
<1990 1990s
EventsDirect FaxDirect MailTelephone
1999 2000s 2014TVRadioPrintDisplay
IMEmailEventsDirect FaxDirect MailTelephone
TVRadioPrintDisplayCable TVWebsiteSearchOnline Display
IMEmailEvents Direct FaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailEventsDirect FaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web
SnapChat/WeChatApps/Push NotificationsGroup TextingSocial DMVoice MarketingMobile EmailSMS + MMSIM EventsEmailDirect FaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsIn-Game AdvertisingWidgetsTwitterMobile AppsGeolocationPinterestVine
CHANNEL (R)EVOLUTION
FOSSILFUEL
@JKROHRS
THIS IS THEHYBRID MARKETING ERA
WWW.EXACTTARGET.COM/SFF
93%
58%
12%
“EFFECTIVE MARKETINGNOW STANDS ON YOUR AUDIENCE’S SHOULDERS.”
- @LIEBLINK & @JOWYANG
THIS IS THEHYBRID MARKETING ERA
AUDIENCES ARE ASSETS
30 SECONDS$4.0-$4.5 MILLION
@JKROHRS
@JKROHRS
$20 BILLION
@JKROHRS
$19B USD
$545 BILLION
@JKROHRS
ATTENTION
AUDIENCES ARE ASSETS
EMAIL SUBSCRIBERS ARE A BUSINESS ASSET
@JKROHRS
SMS & MOBILE APP SUBSCRIBERS ARE A BUSINESS ASSET
@JKROHRS
YOUTUBE SUBSCRIBERS ARE A BUSINESS ASSET
FACEBOOK FANSARE A BUSINESS ASSET
@JKROHRS
TWITTER FOLLOWERSARE A BUSINESS ASSET
@JKROHRS
INSTAGRAM FOLLOWERSARE A BUSINESS ASSET
PINTEREST FOLLOWERSARE A BUSINESS ASSET
COMMUNITIES AREA BUSINESS ASSET
AUDIENCES ARE ASSETS
CXOs LOVE ASSETS
1,000,000 x $30.00$30,000,000.00
ASSET
“CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING & DISTRIBUTING RELEVANT & VALUABLE CONTENT TO ATTRACT, ACQUIRE & ENGAGE A CLEARLY DEFINED & UNDERSTOOD TARGET AUDIENCE WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.” -- @JOEPULIZZI
PROPRIETARYAUDIENCES ARE
DIRECTIMMEDIATELOWER-COSTPASSIONATE
THE AUDIENCEIMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.
@JKROHRS
MARKETING OF HEALTHCARE
PATIENT EMPATHY
& INNOVATION
SEEKERSAMPLIFIERS&JOINERS
@JKROHRS
SEEKERSBROWSERSLISTENERSREADERS
SEARCHERSSHOPPERSVISITORSVIEWERS
informationentertainment
SOCIAL MEDIA = ENTERTAINMENT THERAPY
AMPLIFIERSADVOCATESANALYSTS
COMMENTERSCREATORS
INFLUENCERSREPORTERSREVIEWERSSHARERS
accessinfluence
AUDIENCES WITH AUDIENCES
THE MEDIA IS US
JOINERSSUBSCRIBERS
FANSFOLLOWERS
CUSTOMERSPATIENTSDONORS
EMPLOYEESPARTNERS
convenienceutility
SEEKERSAMPLIFIERS&JOINERS
@JKROHRS
SERVICE IS THE NEW SELLING
1. EMPOWER CONNECTIVITY
2. CURATE CLARITY
3. MAKE MOMENTS MATTER
4. INNOVATE EXPERIENCE
5. AMPLIFY EMPATHY
MARKETING OF HEALTHCARE
PATIENT EMPATHY
& INNOVATION
“THE AUDIENCE IS THE MOST REVERED MEMBER OF THE THEATER. WITHOUT AN AUDIENCE, THERE IS NO THEATER.”
-- VIOLA SPOLIN, Improvisation for the Theater
(1963)
THE AUDIENCEIMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.
@JKROHRS
WWW.AUDIENCEPRO.COM@AUDIENCEPRO
