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Kline Medical Supply Dylan Graham

Kline Medical Supply - Digital Marketing Strategy

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Page 1: Kline Medical Supply - Digital Marketing Strategy

Kline Medical SupplyDylan Graham

Page 2: Kline Medical Supply - Digital Marketing Strategy

Knowing our audience● Young Families from ages 25-35

Reasons:

Page 3: Kline Medical Supply - Digital Marketing Strategy

“Kline Medical: Your Go To Suppliers”

#GoToSuppliers

Page 4: Kline Medical Supply - Digital Marketing Strategy

Tools & Tactics

● Social Media● SEO Marketing

Page 5: Kline Medical Supply - Digital Marketing Strategy

Social Media Marketing

● Twitter: Consistent Monitoring and use of #GoToSuppliers

● Instagram: Picture Contests, Visuals of Products

Page 6: Kline Medical Supply - Digital Marketing Strategy

SEO Marketing

● Google Adwords● Optimized Keywords

● Increase in Page Traffic

Page 7: Kline Medical Supply - Digital Marketing Strategy

Our Key Performance Indicators

● Social media: Our Growth● SEO: Landing Page Traffic● Sales: Increases

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Budget

● Weekly Starting Cost: $4,000● Giveaways and Coupons: $2,000

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Performance Based Increases

● Pay increases by $20/hr when KPI’s are met● Pay reevaluated at end of 2 month period

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Questions or Concerns