Let’s Get (Beyond) Physical

www.flickr.com/photos/perspective/633572851

Health Promotion Live, Jan 2012

Trends + Reactions

“Employers pay 36% more

for health care than they did

just five years ago, and

employees contribute

more than 45% more over

the same period.”

Source: 16th Annual Towers Watson/National Business Group on

Health Employer Survey on Purchasing Value in Health Care

Shift + Blame

http://www.flickr.com/photos/cyberslayer/2535502341/

There are

many layers

of personal.

Flex with me.

Tell my story. Image: Thomson Reuters

Use my influence.

5

reasons

• We live online

• Influence

• Socially involved

= engaged

• Peer-to-peer

communication

• Feedback loop

Help me

connect,

learn,

share.

Have fun.

Make a

Difference.

Give me tools.

Give me data.

“Information has become portable, personalized and participatory.

“Once someone has a mobile device,

they’re more likely to use the internet to gather information, share what they

find and create new content.”

Susannah Fox, Pew

Give me power.

Ease my mind.

Reduce

my worries.

Stress in America, 2011

Nudge me.

Affect my world.

Edelman Health Barometer 2011

Nice to have?

fran melmed

www.contextcommunication.com

fran@contextcommunication.com

@femelmed || 215.922.2525