11

2

Flow of the Presentation

1. Our Journey

2. Organization Overview

3. Our Values

4. Our Talent Value Proposition

5. Our Sales Trainee Program

3

Marico’s Journey

4

Journey

An uncommon journey traversed in 25 years( 1990-2015)

1971: Harsh Mariwala joins the family business 1974: He envisions a branded FMCG market for coconut

and refined edible oils in small consumer packs and sets up distribution network for Parachute

1990: Marico is born 1992-94: Sets up first overseas office in Dubai 1996: Marico lists in Indian stock exchanges 2002: Marico ventures into Skin Care 2006-07: Marico sets footprint in Africa 2010: South East Asia journey commences with Malaysia

and Singapore

5

Organization Overview

6

About Marico: Snapshot

Beauty & Wellness Solutions Hair Care, Health Care, Skin Care Solutions, Male Grooming

A leading Indian MNC Group INR Market Capitalization 27,029.08 Cr Turnover FY 15 5,720 Cr Profit FY 15 584.88 Cr

Sustained Profitable Growth Turnover 17% Profits 19% (5 yr CAGR)

7

PARTNERS

MANAGERS

JUNIOR MANAGERS

Only three bands in the entire organization

Marico Limited comprises of the Indian and International FMCG Business

Kaya now a separate entity

Marico Structure

8

. Marico touches the lives of 1 out of every 3 Indians

1 out of every 3 Indians buys a Marico product

9

The Portfolio : Beauty & Wellness

Skin careHair care

Hair OilsHair Color

Health care

Body lotion Healthy refined oils Functional foods

DeodorantsHair

creams/Gels/Wax

Male Grooming

10

Market Leadership: Key to Category Choice

89%

4% 7%

Group

Marico brands have a No 1 position in their respective segments accounting for 89% of its turnover

Marico

11

Market Leadership: Key to Category Choice

Brand Category Indicative Market Share (%) # Rank

Parachute Coconut Oil (India) ~ 48% 1

Parachute Coconut Oil (Bangladesh) ~ 82% 1

Saffola Super Premium Refined Edible Oils ~ 58% 1

Saffola Oats ~ 13% 2Parachute Jasmine, Nihar Amla, Hair & Care, Nihar Naturals

Hair Oils ~ 27% 1

X-Men Male Shampoo (Vietnam) ~ 42% 1

Fiancée / Hair Code Hair Styling (Egypt) ~ 53% 1

Set Wet / Parachute Advansed Hair Gels & Creams (India) ~ 41% 1

Livon / Silk & Shine Post Wash Conditioner ~82% 1

Set Wet Deodorants 5% 4# Mar’13 rolling 12 month market share data sourced from AC Nielsen/Company Estimates

1212

A Glimpse into the brands

13

Final layout

Largest Hair Care Brand in India

14

Selling a Billion Blue packs every year

15

3rd Most used personal care product

1 in 4 Indians uses Parachute !

Brand Users in Crs

Lifebuoy 25.95

Clinic Plus 23.74

Parachute 23.15

Lux 19.29

Source: IRS (INDIVIDUAL PANEL) 2012

All India Numbers  

16

Amongst the Top 30 Trusted Brands in the Country

17

And Top 6 in Beauty

18

Brand with a Purpose

‘Doing Good’ – the way of doing Business

Providing 100000 students across India an

opportunity for education

20

The Brand Saffola

21

Saffola’s Mission

Saffola’s mission is to reduce this statistic.

There are 4 Indians who die every minute due to a heart ailment.

22

Evolved from an edible oil brand to a leading

healthy lifestyle brand

• Riding a health care tailwind in India : 5 yr volume CAGR ~12%

• Entry into breakfast cereals market in 2010 (Saffola oats, savory oats and muesli)

• Aim to expand the non-oil portfolio to 25% of Saffola Masterbrand in 3 years

23

Saffola Innovations through Foods

24

ONE OF THE MOST EXCITING BRANDS

Top 10 Brands in personal Care

Leader in Hair Styling

Catering to gen next

Tail wind categories with low penetration

26

Cutting edge, New age Hair Care portfolio

Market leadership in Serums with 49 % Market

share

Serum Brand driving High End Beauty Imagery

Technology based, Anti Hair loss solution

27

• Market Size : INR 2500 cr

• Creams form 25% of the market,

growing at the fastest pace

• Packed with features that no other

brand of hair colour offers

Livon Conditioning Cream Colour

28

Marico International: Overview

307440

602733

955 1007

0200400600800

10001200

2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

• Focus on emerging markets of Asia & Africa

• Operates in Geographic hubs leading to supply chain and media

synergies

• Opportunities for expanding footprint

• Brands with regional identity & expression– Customization based on local market insights

CAGR 27%

29

Marico International: International Geographies

Categories : Coconut Oil, Value Added

Hair Oils, Powdered Hair

DyesBrands : Parachute, Parachute

Advansed, Hair Code

Categories : Hair Oils, Hair Creams/Gels

Brands: Parachute Secrets,

Parachute Gold

Categories : Hair

Creams/GelsBrands: Hair

Code & Fiancee

Categories: Male

Grooming, Skin Care & FoodsBrands : X-Men, L’Ovite

Categories : Ethnic Hair

Care, Kids Hair Care, FoodsBrands :

Caivil, Black Chic, Just for

Kids, Hercules

Bangladesh Egypt VietnamMiddle East South Africa

32

Stretch beyond your project brief

Challenge existing wisdom

Leave an impact beyond your

projectDevelop business

understanding

Build relationships

What is expected of you

33

Our Values

34

Our Talent Value Proposition

35

Marico’s Talent Value Proposition

To continuously challenge, enrich, and fulfill the aspirations of Mariconians

so that they can maximize their true potential to -

MAKE A DIFFERENCECHALLENGING

A flat organizational structure combines with the early empowerment of roles, so every Mariconian is confident of taking independent decisions

ENRICHING

A steady job rotation system broadens horizons and encourages one to think like an entrepreneur instead of an employee

FULFILLING

Our evaluation system is based not only on performance but also on potential. Because together, they present limitless possibilities. The development inputs that Mariconians receive bring this inexhaustible potential to fruition

36

Our Sales Trainee Program

37

Early responsibility: The sales trainee experience this in the form of live, relevant & meaningful stints.

6 months traineeship program and would be on company’s payroll

Meritocracy: The sales trainees would experience this through the transparent, concurrent & institutionalized evaluation process that takes place.

Elements of the program

38

Sales Trainee Stints- 6 months

Task Learning Objective Length

A. Induction + DSR Stint Understand and Experience Marico. Complete Job Understanding of DSRs & Execution on the ground

4 weeks

B.TSO Stint 1 Complete Job Understanding of TSO Execute on the ground Projects

8 weeks

C. Mid Stint Induction/Training + TSO Stint 2

Delving deep into the role of TSO Understanding law of different lands Chasing targets on the ground Projects execution

8 weeks

D. TSO Stint 3 Independent Handling 4 weeks

TOTAL 24 weeks

39

EvaluationInduction

Induction: Interaction with the leadership team

High commitment of the organization toward the program: Each stint is reviewed by the divisional leadership. Progress of each trainee is tracked through evaluation and feedback

Prarambh Structure

CTC: Rs. 5.5 Lakhs/ annum

40

Thank You