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MARKETING: CANCER TREATMENT IN SPACE
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Vivre Libre Cancer
KOSMOSKOSMOS GROUPKOSMOSKOSMOS GROUP
Nelika Bhattacharya
Praveen Kumar
Shankhajit Kar
Shounak Chanda
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
We, Kosmos Care, are an American healthcare service company. We provide quality healthcare solutions for cancer by radiotherapy and chemotherapy, through collaboration with hospital groups. We have collaborated with Virgin Healthcare and Virgin Life Care, which will provide infrastructure and finance for cancer treatment.
We promise to give you a new life with our enhanced technology and unprecedented care to let you live once more. We will make sure that the word ‘cancer’ is no more a part of your life.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Stages are a way to classify the spread of the disease -Stage ITumor confined to breast, tumor is less than or equal to 2 cmsStage IITumor less than 5 cms with positive underarm lymph nodes or tumor is more than 2 centimeters with negative underarm lymph nodes.Stage IIITumor is more than 5 centimeters with positive underarm lymph nodes or tumor with extension to chest wall or skin or lymph nodes fixed to one another or internal mammary lymph nodes.Stage IVTumor has spread to other parts of the body.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Radiation therapy (or radiotherapy) is the medical use of ionizing radiation as part of cancer treatment to control malignant cells.
It is the use of high energy X-rays and similar rays to treat the disease.
This therapy can be administered externally via ‘external beam radiotherapy’ (EBRT) or internally via ‘brachytherapy’.
For cancer treatment, other than skin cancer, Linear Accelerator machine is used.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Safety measures –
• Nursed in special chambers• Staff to stay away from the patients as much as possible, to reduce exposure to radiation
Side effects –
• Tiredness• Eating and drinking• Skin care• Changes in blood
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Chemotherapy is a kind of treatment that uses drugs to attack cancer cells. It is called a "systemic treatment" since the drug, entering through the blood stream, travels throughout the body and kills cancer cells at their sites.
Chemotherapeutic drugs are chemically designed to target cells that are dividing and growing rapidly. Once they reach the cancer cells, they act to retard their growth, eventually resulting in their destruction.
Chemotherapy is decided on the basis of the type of cancer.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
in collaboration with
present
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Our mission is –1.Social responsibility2.Excellence in all aspects of the company3.Innovation in treatment4.Integrity5.Profit from work that benefits humanity6.Continuous investment in R&D
Our vision is to –1.Provide best possible treatment in new environment.2.Anticipate and respond to new challenges.3.Associate with cancer researchers throughout the world.4.Continue to be a leader in cancer treatment.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Über class people
USA is the prime market
European Union due to a significant part of the world’s rich people living there
CLASS OF PEOPLE INCLUSIVE OF
Capitalist Top level executives, high ranked politicians, oil tycoons
Upper class Top level executives, celebrities, heirs
Super rich Corporate executives
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
4 bedded facility with individual attention
Individual communication facilities all round the clock
Virgin Galactic flight to carry food, water and other necessities bi-monthly
2 engineers and 2 nurses work in two-month shift and are then replaced
Doctors employed with Galacticare
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Artificial gravity (by Centrifuge)
The Centrifuge is a laboratory for conducting artificial gravity in the International Space Station
It consists of the Life Sciences Glovebox (LSG), Centrifuge Rotor (CR), and Centrifuge Accommodation Module (CAM)
Life Sciences Glovebox provides an enclosed environment (work volume) in which biological specimens and chemicals are isolated from the pressurized environment of the module and crew members can manipulate those specimens through gloves. The LSG is the largest (500-liter) biological experiment equipment used on orbit to date.
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Radiotherapy centre in outer space
Specially-designed space shuttle for carrying patients
Specialized equipments
Adaptability of equipments to adjust concentration of gamma rays depending on seriousness of cancer
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Price - USD 7,800,000 approx. (radiotherapy)
Strategy adopted - Skimming Pricing Strategy
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
GALACTICARE headquarter is in Prescott, Arizona due to its proximity to the Upham launch pad, New Mexico (which is the adjoining state to Arizona).
The Spaceship will be launched from the newly constructed launch pad at Upham, New Mexico.
The International Space Station is approximately 220 miles (354 km) from earth at any given time.
Virgin Airlines will provide chartered flights to its customers
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Organize events where specific prospective customers and prominent media people will be interacted with
Elite membership in Virgin Active health club and Virgin Health Care
Magazines like Forbes and People
Advertisements in Golf Clubs, Cruises, High-end hotels
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Carcinogenic (cancer-causing) cells’ growth rate in space
Faster treatment leads to maximum chances of recovery
Germs become ineffective, so no infections
Support from Virgin Group
Ready availability of space-port at International Space Station
No visible competition in the near future
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Orthodox mentality of people and fear in the minds
High cost for treatment
Dependence on Virgin Galactic for supplies
Huge rent to be paid to International Space Station
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
First-mover’s advantage
Building own spaceships
Medical treatment for ISS engineers
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Dominance of Virgin Group
Small market at initiation
Rapid development of cancer treatment on Earth
Life risk for patients while travelling to and from Earth
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Positive approach towards space by the newly formed government
Financial grants by the government on a regular basis
Minimized rules and regulations for the citizen regarding space tours
Importance to space commercialization
Change in government policies
Tax policies
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Recession period in progress
GDP of U.S.A $3.658 billion
Large part of the budget goes into research
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
People readily adopt new ideas
Liberal thinking of people
Doctors affiliated to WHO, so people trust them
Engineers trained at NASA (i.e. welfare of working force)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Most advanced space technology in USA
R&D department of Galacticare
Americans well adapted with technological advancements
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Political situation is stable
Financial grants by the governments to European Space Agency
Rules and regulations regarding space tours are being relaxed
Importance to space commercialization
Change in government policies
Tax policies
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Recession period in progress, but effect is less than USA
GDP of EU $ 13.06 trillion
Grants for space research is increasing tremendously
EU has a common currency Euro (€)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Open-minded people
People gaining interest in outer space
Doctors – members of WHO, so people rely more
Significant part of its population is aged; lot of them suffer from cancer
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
ESA’s fast developing space technology giving NASA competition
Europeans take interest in space research; well informed about current technology
ESA has entered into a €340 million joint venture with the Russian Federal Space Agency
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Building own space shuttles
Expanding our services towards treatment of other diseases
Entering Asian markets
Increasing investment in R&D
Building own engineering and nurse training unit
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Conclude?
We are just getting started !!!
Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)
Our sincere thanks to
Mr. PMN Bhagavath Krishnan
Mr. Abhirup Ghosh
Mr. Tarun Vyas
Mr. Rohit Mukherjee
Miss Mayuri
(KIIT LAW STUDENTS)