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What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement? Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
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Pathways to Patient Engagement:MD Insights
#PatientEngagement
Kelley Connors, MPH, Founder KC Health
The Brand Engagement Champion for Health InnovatorsHost/Producer“Pathways to Patient Engagement”
Twitter @kelleyconnorsLinkedIn @linkedin.com/in/kelleyconnors
Patient Engagement:
The actions that people take to better control their health and
benefit from care
#PatientEngagement
Why Patient Engagement?
60% Of all healthcare costs are
influenced by the behavior and decisions of individual patients
#PatientEngagement
“I don’t want to be engaged… I want a partnership with my healthcare team.”
From e-patient, Jamia Marisha Crockett:
#PatientEngagement
As Laura Kersting-Barre said:
“We also need to give equal weight to provider engagement. I have seen a few
providers that were much less engaged in my treatment than me.”
#PatientEngagement
Patient Engagement Goals Vary By Sector
PatientEngagement
Pharma:Improve
Compliance
WorkplaceWellness:
Higher Productivity
Hospitals: Reduce
Readmission
HealthInsurers:
Wellness & Prevention
#PatientEngagement
Kathleen Poulos, CMO and Co-Founder of InCrowd, Inc.
@katseyemedialinkedin.com/in/kathleenpoulosgoogle.com/+KathleenPoulos
#PatientEngagement
Pathways to Patient Engagement:State of the Union
Tuesday November 19, 2013
#PatientEngagement
BackgroundUnderstand the current ‘state of the union’ in terms of patient engagement
Highlight gaps and opportunities
Using the InCrowd platform, surveyed 300 US based primary care physicians
#PatientEngagement
Current State of Patient Engagement61% of surveyed physicians participate in patient engagement activities
Practice website containing educational information is leading patient engagement activity
Increased patient involvement in their care and health, cited as the major benefit
Time required to implement and execute was most common barrier
“A meaningful collaboration between patients and clinicians, working together to help the patient progress towards mutually agreed upon health goals”
#PatientEngagement
Do you currently participate in patient engagement activities?
#PatientEngagement
61%184 PCPs
39%116 PCPs
Do you currently participate in patient engagement activities? n = 300 PCPs
Yes
No
Almost 40% of PCPs stated they currently participate in NO patient engagement activities
Yes184 PCPs
No116 PCPs
51 PCPs indicated they had no idea
what ‘patient
engagement’meant
Do you currently participate in patient engagement activities? n = 300 PCPs
44% of those 116 non-active PCPs state they are not familiar with the term patient engagement
No idea what that is.
I can’t say I know what is meant by that moniker.
Don’t know what you mean. Satisfaction surveys? Educational sessions?
I have no idea what this means. Sounds like a silly buzzword.
I’m out of the loop here. I’m not sure what you arereferring to. Support groups? Diet groups?
Unsure what that is.
I don’t know what this would be.
#PatientEngagement
Which statement best defines the concept of patient engagement?
#PatientEngagement
Technology, mobile applications and online
communities that provide patients access to medical
information
Enhanced physician-patient
communications, both in person and
via technology
Secure communication
tools that give the patient easy access
to their medical information
A meaningful collaboration
between patients and clinicians,
working together to help patient
progress towards mutually agreed
upon health goals
Nothing more than a buzz word for things we have
been doing for years
Other (please define)
18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs
6% 18% 4% 54% 16% 2%
8 / 116 PCPs 18 / 116 PCPs 3 / 116 PCPs 50 / 116 PCPs 31 / 116 PCPs 6 / 116 PCPs
7% 16% 3% 43% 27% 5%
Patient Engagement Statements
Which statement best defines the concept of patient engagement? n = 300 PCPs
Which of the following patient engagement activities and tools
do you currently offer?
#PatientEngagement
Which of the following patient engagement activities and tools do you currently offer? Select all that apply. n = 300 PCPs
Website with ed-uca-tion
al in-for-ma-tion
Pa-tient por-tal
Se-cure commu-nication via
email /
text
Schedule ap-
pointments via
website
None of the
above
Mo-bile
health
apps
Other
(de-scribe in comments)
0% 2000% 4000% 6000% 8000%
49%, 147/300
42%, 125/300
36%, 108/300
26%, 78/300
20%, 61/300
11%, 32/300
7%, 22/300
Websites and patient portals top the list of current patient engagement tools being offered Non
Active PCPs
5
6
46
17
24
31
46
What do you see as the most significant benefits resulting from
patient engagement?
Please rank the options below from greatest potential benefit to lowest potential benefit.
#PatientEngagement
What do you see as the most significant benefits resulting from patient engagement? Please rank the options below from greatest potential benefit to lowest potential benefit. n = 300 PCPs
Benefits of Patient EngagementBenefits of Patient Engagement Overall Ranking PCPs Selected as
#1 BenefitActive PCPs Selected
as #1 BenefitNon Active PCPs Selected as #1
Benefit
Increased patient involvement in their care and health
4.0 80 49 31
Better patient adherence to their treatment plans 3.8 65 43 22
Improved communications with office and healthcare staff
3.6 44 22 22
Allows physicians to be proactive, planning around patient needs prior to appointment 3.4 31 25 6
Patients given easier access to their personal medical records
3.2 50 29 21
Minimized underuse or overuse of medical services resulting in reduced health care costs 3.0 30 16 14
What do you consider to be the greatest potential barriers to
implementing a patient engagement program at your practice?
Please rank the options below from greatest potential barrier to lowest potential barrier.
#PatientEngagement
What do you consider to be the greatest potential barriers to implementing a patient engagement program at your practice? Please rank the options below from greatest potential barrier to lowest potential barrier. n = 300 PCPs
Barriers to Patient EngagementBarriers to Implementing Patient
Engagement ProgramsOverallRanking
PCPs Selected as #1 Barrier
Active PCPs Selected as
#1 Barrier
Non Active PCPs Selected as #1 Barrier
Time required to implement and execute
4.2 90 55 35
Cost required to implement and execute 4.2 74 46 28
Lack of patient interest in engagement 3.4 40 28 12
Positive results of engagement not worth the effort
3.1 39 23 16
Don’t have the technology/software needed for patient engagement
3.1 31 17 14
Unsure what to offer 2.9 26 15 11
Gaps & OpportunitiesNo clear understanding of patient engagement
Broader list of patient engagement offerings
Uncertainty around patient engagement – Technology, appropriate content, risks, benefits
#PatientEngagement
Fard Johnmar, President, Enspektos
Twitter @EnspektosWeb Site Enspektos.com
#PatientEngagement
Featured Blogger:Katie McCurdy: E-Patient
Katie McCurdy's thoughts on the intersection of user experience, healthcare and data visualization
#PatientEngagement
KC-Health.comInCrowdNow.comEnspektos.com
Upcoming with KC HealthPatient Engagement Webinars:
December 10th
January 14th #PatientEngagement
Thank you for attending!
#PatientEngagement