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CASE STUDY Redefining an entire brand and carving out its global leadership position

Medical Marketing: Medical Device for the Dental Market

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A case study of the digital work done for Zest Anchors, a medical device manufacturer selling dental implant technology.

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Page 1: Medical Marketing: Medical Device for the Dental Market

CASE STUDY

Redefining an entire brand

and carving out its global

leadership position

Page 2: Medical Marketing: Medical Device for the Dental Market

LAUNCH DATE 04.01.12

1,328 LEADS

CAPTURED SINCE LAUNCH

166

AVERAGELEADS/MONTH

244%

INCREASEIN PAGE VIEWS

137%

INCREASEIN VISITS

34%DECREASE

IN VISITOR BOUNCE RATE

Page 3: Medical Marketing: Medical Device for the Dental Market

“ ParkerWhite demonstrated the ability to understand our strategic goals, learn our market and products, and become contributors to our tactical thinking. They are a responsive, responsible, full service agency that takes pride in what they do and the results they deliver. I would highly recommend the ParkerWhite team in the same way they were recommended to me.”

— Steve Schiess President, Zest Anchors

Page 4: Medical Marketing: Medical Device for the Dental Market

LEADCAPTURE &NURTURING

MAGENTO CMSDESIGN &

DEVELOPMENT

WORDPRESS CMSDESIGN &

DEVELOPMENT

DIGITALMARKETING

STRATEGY

EMAIL MARKETINGCAMPAIGNS

& OPTIMIZATION

LANDING PAGEDESIGN

FLASHBANNER ADS

PERSONADEVELOPMENT

TARGET AUDIENCEPROFILING

MIRCOSITE

SILVERPOPINTEGRATION

ERP (Made2Manage)INTEGRATION WITHWEBSERVICES API

& VB.NET

eCOMMERCEWEBSITE

CORPORATEWEBSITE

Page 5: Medical Marketing: Medical Device for the Dental Market

MICROSITE DESIGN/DEVELOPMENT pivotingdifference.com

Page 6: Medical Marketing: Medical Device for the Dental Market

WE TELL STORIES ABOUT BRANDS THAT CREATE DESIRE AND MOVE PEOPLE.

Page 7: Medical Marketing: Medical Device for the Dental Market

CONTACT US

[email protected]

LET'S ROLL!