1. Being in their highest earning years allows Younger Boomers
to spend slightly more than other Boomers, especially with most
still having children at home. Demographic Profile FINANCES But
higher earnings do not translate into financial security. Almost
63% feel they Younger BoomersA New Realism are behind in, or have
not started, their retirement savings.4 Many more of them Americas
YOUNGER will be relying on 401(k) and other defined contribution
pension plans rather ed into their formative teen and early adult
As the Younger or Trailing Edge Boomers mov e than defined benefit
plans in comparison to Older Boomers. a clouded future rather than
a rosy one. Som PROFILE years, realities often imposed the promise
of BOOMERS ring their twenties, as the turning point for 4 etLife
MMI. Boomer Bookends: Insights Into the Oldest and M experts cite
1979, the year this segment was ente tity of youthful enthusiasm
and promise,1 to Youngest Boomers. NY: Metropolitan Life Insurance
Co., 2009. the transition from Boomers generational iden onal
stature and a weakening economy. the New Realism, resulting from a
waning nati ciated with a Boomer identity and character Average
Annual Expenditures Racial and Ethnic Composition* Younger Boomers
also found themselves asso and Older Boomer siblings than
themselves. more appropriate to their slightly older Middle Age
4554 (48%) of 45-year-olds reject the term Baby This may account
for the fact that nearly half Food and Alcohol $8,201 2009 prefer
to be identified with Generation X Boomers to describe themselves,
while 35% Housing $19,562 iation. While clearly part of the Boomers
rather than their demographically correct affil Poverty Status in
2008 eption puts them in a different part of the Apparel and
Services $2,228 The poverty rate among Younger Non-Hispanic
demographically, Younger Boomers self perc Transportation $10,691
White Alone Overview of Americas Younger Boomers in 2009 A
Demographic Profile of Americas Younger Boomers generational
spectrum. 2 Boomers is slightly lower than the Health Care $2,930
This demographic profile is one in a series produced by the MetLife
69% . national average. . New York: HarperCollins Publishers, Inc.,
1997 1 .W. Smith, and A. Clurman, Rocking the Ages J itan Life
Entertainment $3,297 Mature Market Institute. Younger or Trailing
Edge Boomers are a Non-Hispanic the Oldest and Youngest Boomers.
NY: Metropol 2 etLife MMI. Boomer Bookends: Insights Into M
Personal Insurance and Pensions $7,853 % Below Poverty Level*
larger segment of the cohort than the Older Boomers, but somewhat
Black Alone Insurance Co., 2009. Males 9.0% 12% Cash Contributions
$2,152 smaller than the Middle Boomers, as the birth rate trailed
off to under Education $2,012 Females 9.9% four million per year
after 1964. They represent about 36% of the total * eople and
families are classified as being in P Boomer cohort. Non-Hispanic
Hispanic Miscellaneous $2,254 Asian Alone All Other (Any Race)
poverty if their income is less than their poverty Average Annual
Expenditures $61,179* 4% Races 13% Key Birth Years of Younger
Boomers threshold. Poverty thresholds are dollar amounts the Census
Bureau uses to determine a familys 2% IN THE * Total varies due to
rounding. Younger Boomers or persons poverty status. SPOTLIGHT 1960
1961 1963 Source: U.S. Department of Labor, Bureau of Labor
Statistics, Consumer Expenditure Survey, 2008 Source: U.S. Census
Bureau, Current Population Younger Boomers are adults ages 4550
years old in 2009, Ari Fleischer Barack Obama Brad Pitt Survey,
Annual Social & Economic Supplement, 2009 born between 1959 and
1964. Bono Bob Woodruff Charles Barkley 2030 Household Income in
2008 by Household Type1959 Branford Marsalis George Clooney Conan
OBrien 2009 2030Brian Williams Cal Ripken George Stephanopoulos
Johnny Depp Ages 4549 Ages 5054 Younger Boomer Males 13,550,593
11,321,235 Non-HispanicEliot Spitzer Colin Firth Melissa Etheridge
Mark McGwireEmeril Lagasse David Baldacci Michael J. Fox Michael
Jordan Mean Median Mean Median Younger Boomer Females 13,853,400
12,705,454 White AloneEmma Thompson Erin Brockovich The Edge
Quentin Tarantino Married Couple Families $109,134 $88,184 $108,910
$86,657 68% Greg Louganis Wayne Gretzky Whitney Houston Total:
27,403,993 24,026,689Florence Griffith Joyner Male Householders
Living Alone $50,846 $36,258 $45,577 $32,658 Non-HispanicIra Glass
Hugh GrantJohn McEnroe Jane Lynch 1962 1964 Female Householders
Living Alone $39,086 $31,291 $39,976 $30,687 Total U.S. Population
in 2009 Younger Boomers Black Alone Demi Moore Courtney Love
Overall Male Householders $56,603 $40,844 $50,253 $38,750 11%Lester
Holt John F. Kennedy Jr.Linda Blair Kathy Griffin Garth Brooks
Diana Krall n 2009, Younger Boomers I 9% Overall Female
Householders $43,104 $33,910 $43,726 $33,980 Non-HispanicMagic
Johnson Mark Sanford Herschel Walker Jeff Bezos represented 9% of
the total Hispanic Asian AloneMarie Osmond Patrick J. Fitzgerald
Jim Carrey John E. Sununu Source: U.S. Census Bureau, DataFerrett,
Current Population Survey, Annual Social & Economic Supplement,
2009 population, or about All Other (Any Race) Jon Bon Jovi Joseph
Simmons 6%Randy Travis Robin Roberts 1 in 11 people. Races 14%Simon
Cowell Sean Penn Jon Stewart (Run D.M.C.) This profile of Americas
Younger Boomers was prepared by the MetLife Mature Market
Institute. 2% William The Laura Ingraham This and its many other
free publications and research are available online. Check the
Research tab 49% male 2009Tracy Ullman Stanley TucciWeird Al
Yankovic Valerie Bertinelli Refrigerator Perry Sarah Palin at
www.MatureMarketInstitute.com. 51% female Visit:
www.MatureMarketInstitute.com | E-mail:
[email protected] *Percentages may not total 100%
due to rounding. Mail: MetLife Mature Market Institute, 57 Greens
Farms Road, Westport, CT 06880 Younger Boomers Source: U.S. Census
Bureau, National Population Total U.S. Population by 2030 Estimates
& Projections Fax: (203) 454-5339 Variable And Long-Term Care
Products Are: Not A Deposit Or Other Obligation Of Bank Not
FDIC-Insured Not Insured By Any Federal Government Agency 2030,
Younger Boomers will By 6% Established in 1997, the Mature Market
Institute (MMI) is MetLifes research organization be ages 6671 and
make up Only Variable Annuity Products: Not Guaranteed By Any Bank
Or Credit Union and a recognized thought leader on the
multi-dimensional and multi-generational 6% of the total
population. May Go Down In Value issues of aging and longevity.
MMIs groundbreaking research, gerontology expertise, national
partnerships, and educational materials work to expand the
knowledge and Only Long-Term Care Products: Not Issued, Guaranteed
Or Underwritten By Bank Or FDIC choices for those in, approaching,
or caring for those in the mature market. 2030 Source: U.S. Census
Bureau, National Population Not A Condition To The Provision Or
Term Of Any Banking Service Or Activity Estimates & Projections
Policy Is An Obligation Of The Issuing Insurance Company
MMI00125(0210) 2010 Metropolitan Life Insurance Company, New York,
NY L0210086942[exp0113]
2. Being in their highest earning years allows Younger Boomers
to spend slightly more than other Boomers, especially with most
still having children at home. Demographic Profile FINANCES But
higher earnings do not translate into financial security. Almost
63% feel they Younger BoomersA New Realism are behind in, or have
not started, their retirement savings.4 Many more of them Americas
YOUNGER will be relying on 401(k) and other defined contribution
pension plans rather ed into their formative teen and early adult
As the Younger or Trailing Edge Boomers mov e than defined benefit
plans in comparison to Older Boomers. a clouded future rather than
a rosy one. Som PROFILE years, realities often imposed the promise
of BOOMERS ring their twenties, as the turning point for 4 etLife
MMI. Boomer Bookends: Insights Into the Oldest and M experts cite
1979, the year this segment was ente tity of youthful enthusiasm
and promise,1 to Youngest Boomers. NY: Metropolitan Life Insurance
Co., 2009. the transition from Boomers generational iden onal
stature and a weakening economy. the New Realism, resulting from a
waning nati ciated with a Boomer identity and character Average
Annual Expenditures Racial and Ethnic Composition* Younger Boomers
also found themselves asso and Older Boomer siblings than
themselves. more appropriate to their slightly older Middle Age
4554 (48%) of 45-year-olds reject the term Baby This may account
for the fact that nearly half Food and Alcohol $8,201 2009 prefer
to be identified with Generation X Boomers to describe themselves,
while 35% Housing $19,562 iation. While clearly part of the Boomers
rather than their demographically correct affil Poverty Status in
2008 eption puts them in a different part of the Apparel and
Services $2,228 The poverty rate among Younger Non-Hispanic
demographically, Younger Boomers self perc Transportation $10,691
White Alone Overview of Americas Younger Boomers in 2009 A
Demographic Profile of Americas Younger Boomers generational
spectrum. 2 Boomers is slightly lower than the Health Care $2,930
This demographic profile is one in a series produced by the MetLife
69% . national average. . New York: HarperCollins Publishers, Inc.,
1997 1 .W. Smith, and A. Clurman, Rocking the Ages J itan Life
Entertainment $3,297 Mature Market Institute. Younger or Trailing
Edge Boomers are a Non-Hispanic the Oldest and Youngest Boomers.
NY: Metropol 2 etLife MMI. Boomer Bookends: Insights Into M
Personal Insurance and Pensions $7,853 % Below Poverty Level*
larger segment of the cohort than the Older Boomers, but somewhat
Black Alone Insurance Co., 2009. Males 9.0% 12% Cash Contributions
$2,152 smaller than the Middle Boomers, as the birth rate trailed
off to under Education $2,012 Females 9.9% four million per year
after 1964. They represent about 36% of the total * eople and
families are classified as being in P Boomer cohort. Non-Hispanic
Hispanic Miscellaneous $2,254 Asian Alone All Other (Any Race)
poverty if their income is less than their poverty Average Annual
Expenditures $61,179* 4% Races 13% Key Birth Years of Younger
Boomers threshold. Poverty thresholds are dollar amounts the Census
Bureau uses to determine a familys 2% IN THE * Total varies due to
rounding. Younger Boomers or persons poverty status. SPOTLIGHT 1960
1961 1963 Source: U.S. Department of Labor, Bureau of Labor
Statistics, Consumer Expenditure Survey, 2008 Source: U.S. Census
Bureau, Current Population Younger Boomers are adults ages 4550
years old in 2009, Ari Fleischer Barack Obama Brad Pitt Survey,
Annual Social & Economic Supplement, 2009 born between 1959 and
1964. Bono Bob Woodruff Charles Barkley 2030 Household Income in
2008 by Household Type1959 Branford Marsalis George Clooney Conan
OBrien 2009 2030Brian Williams Cal Ripken George Stephanopoulos
Johnny Depp Ages 4549 Ages 5054 Younger Boomer Males 13,550,593
11,321,235 Non-HispanicEliot Spitzer Colin Firth Melissa Etheridge
Mark McGwireEmeril Lagasse David Baldacci Michael J. Fox Michael
Jordan Mean Median Mean Median Younger Boomer Females 13,853,400
12,705,454 White AloneEmma Thompson Erin Brockovich The Edge
Quentin Tarantino Married Couple Families $109,134 $88,184 $108,910
$86,657 68% Greg Louganis Wayne Gretzky Whitney Houston Total:
27,403,993 24,026,689Florence Griffith Joyner Male Householders
Living Alone $50,846 $36,258 $45,577 $32,658 Non-HispanicIra Glass
Hugh GrantJohn McEnroe Jane Lynch 1962 1964 Female Householders
Living Alone $39,086 $31,291 $39,976 $30,687 Total U.S. Population
in 2009 Younger Boomers Black Alone Demi Moore Courtney Love
Overall Male Householders $56,603 $40,844 $50,253 $38,750 11%Lester
Holt John F. Kennedy Jr.Linda Blair Kathy Griffin Garth Brooks
Diana Krall n 2009, Younger Boomers I 9% Overall Female
Householders $43,104 $33,910 $43,726 $33,980 Non-HispanicMagic
Johnson Mark Sanford Herschel Walker Jeff Bezos represented 9% of
the total Hispanic Asian AloneMarie Osmond Patrick J. Fitzgerald
Jim Carrey John E. Sununu Source: U.S. Census Bureau, DataFerrett,
Current Population Survey, Annual Social & Economic Supplement,
2009 population, or about All Other (Any Race) Jon Bon Jovi Joseph
Simmons 6%Randy Travis Robin Roberts 1 in 11 people. Races 14%Simon
Cowell Sean Penn Jon Stewart (Run D.M.C.) This profile of Americas
Younger Boomers was prepared by the MetLife Mature Market
Institute. 2% William The Laura Ingraham This and its many other
free publications and research are available online. Check the
Research tab 49% male 2009Tracy Ullman Stanley TucciWeird Al
Yankovic Valerie Bertinelli Refrigerator Perry Sarah Palin at
www.MatureMarketInstitute.com. 51% female Visit:
www.MatureMarketInstitute.com | E-mail:
[email protected] *Percentages may not total 100%
due to rounding. Mail: MetLife Mature Market Institute, 57 Greens
Farms Road, Westport, CT 06880 Younger Boomers Source: U.S. Census
Bureau, National Population Total U.S. Population by 2030 Estimates
& Projections Fax: (203) 454-5339 Variable And Long-Term Care
Products Are: Not A Deposit Or Other Obligation Of Bank Not
FDIC-Insured Not Insured By Any Federal Government Agency 2030,
Younger Boomers will By 6% Established in 1997, the Mature Market
Institute (MMI) is MetLifes research organization be ages 6671 and
make up Only Variable Annuity Products: Not Guaranteed By Any Bank
Or Credit Union and a recognized thought leader on the
multi-dimensional and multi-generational 6% of the total
population. May Go Down In Value issues of aging and longevity.
MMIs groundbreaking research, gerontology expertise, national
partnerships, and educational materials work to expand the
knowledge and Only Long-Term Care Products: Not Issued, Guaranteed
Or Underwritten By Bank Or FDIC choices for those in, approaching,
or caring for those in the mature market. 2030 Source: U.S. Census
Bureau, National Population Not A Condition To The Provision Or
Term Of Any Banking Service Or Activity Estimates & Projections
Policy Is An Obligation Of The Issuing Insurance Company
MMI00125(0210) 2010 Metropolitan Life Insurance Company, New York,
NY L0210086942[exp0113]
3. More Younger Younger Boomers continue the trend of somewhat
Homeownership remains very high, at about 88% for Younger Boomers,
and continues to be a Boomers are larger families than Middle and
Older Boomers, with mainstay of the traditional American Dream
aspiration. Most intend to stay where they are over HEALTH &
LONGEVITY WORK attaining at least FAMILY 3.4 persons per family
household, partly a reflection HOUSING the next five years, with
only about 20% reporting that they plan on moving.3 a high school
of the increasing diversity in this segment. At the 3 etLife MMI.
Boomer Bookends: Insights Into the Oldest and Youngest Boomers. NY:
Metropolitan Life Insurance Co., 2009. M education and same time,
the percentage of never married YoungerMost Younger Boomers have
the some college. Boomers is also notably higher in comparison to
other Boomers. A larger Household Size by Typebenefit of over 30
years of additional More women in this cohort segment percentage of
Younger Boomer males have never married, in comparison have
maintained their employment All Households Family Households*
Non-Family Households**life expectancy on average, and to the older
segments of the Boomers. levels in managerial/professional jobs 1
20.8% 83.3%good to excellent health. As middle- in comparison to
Older Boomers, 2 25.7% 29.4% 14.4%agers, the typical challenges of
diet, Marital Status while the percent of males has slipped 3 20.6%
27.0% 1.5%exercise, and increases in chronic Males Females somewhat
in this same category. 4 20.3% 27.0% 0.5%conditions confront them,
but they Married 65.5% 65.4%still enjoy highly active lifestyles
and Two-earner households predominate in 5 8.3% 11.1% 0.2% Widowed
1.0% 2.7%the prospect of increased longevity. the Younger Boomer
segment, leading 6 2.7% 3.6% 0.1% Divorced 14.3% 16.8% to greater
levels of household income, 7+ 1.5% 2.0% 0.0% but with fewer of
them having defined- Separated 2.5% 3.6% Average Size 2.9 people
3.4 people 1.2 peopleSelf-Reported Health Status:20062008 benefit
pension plans for retirement. Never Married 16.7% 11.4% * Family
HouseholdHousehold maintained by a householder who is in ges 4554 A
Male Female Occupation Group* Source: U.S. Census Bureau,
DataFerrett, Current Population Survey, March Supplement, 2009 a
family (group of two people or more, one of whom is the
householder, Geographic Distribution in 2008 YOUNGER BOOMERS
related by birth, marriage, or adoption and residing together), and
includes Younger Boomers represent 10% or more of the
stateExcellent/ 1% 7% P roduction, Born in 19591964, Younger or any
unrelated people (unrelated subfamily members and/or secondaryVery
Good 59.8% 57.9% 19% Transportation, Educational Attainment
Trailing Edge Boomers are a larger individuals) who may be residing
there. population in the following nine states: Connecticut, 0%Good
28.0% 28.2% and Material Masters Degree or Higher segment of the
cohort than the Older Maine, Maryland, Massachusetts, Minnesota,
New 31% High School Graduate ** on-Family HouseholdHouseholder
living alone (a one-person household) N 19% Moving Hampshire, New
Jersey, Vermont, and Wisconsin.Fair/Poor 12.2% 13.9% Bachelors
Degree Less than High School Boomers, but a somewhat smaller or
where the householder shares the home exclusively with people to
whom 1% C onstruction, Some College segment than the Middle
Boomers. he/she is not related.Source: Centers for Disease Control
& Prevention,National Center for Health Statistics, Health Data
14% 19% Extraction, and Source: U.S. Census Bureau, DataFerrett,
Current Population Survey, MarchInteractive Maintenance 10% 10%
They represent about 36% of the Supplement, 2009 11% 18% 20% total
Boomer cohort. As the birth rate F arming,Life Expectancy: 2006
Fishing, trailed off to under four million per year Homeownership
Rates in 2008 by Family Status 25% 30% and Age of Householder#
Years at Age Male Female 36% 42% and Forestry after 1964, the Baby
Boom was 40 37.6 41.7 Sales and Office officially declared over.
But the ripple Married Couple Males Females 34% 31% Age 45 33.1
37.0 Service effect of their childbearing is not, giving rise
Families Living Alone Living Alone Males Females to the large
Generation Y, which consists M anagement, 12% 10% 4549 87.2% 51.3%
52.8% 50 28.8 32.5 * Of those employed. Professional, primarily of
Younger Boomers children. 5054 89.2% 56.5% 56.7%Source: Centers for
Disease Control & Prevention, Source: U.S. Census Bureau,
DataFerrett, Current Population Survey, Males FemalesNational
Center for Health Statistics, 2009 March Supplement, 2009 and
Related Source: U.S. Census Bureau, DataFerrett, Current Population
Survey, March Supplement Source: U.S. Census Bureau, Housing and
Household Economic Statistics Division Source: U.S. Census Bureau,
Population Division, 2009Younger Boomers: Significanthistoric,
social, and cultural eventsin their teen and young adult
yearshelped shape the values andviewpoints of Younger Boomers.
401(k) contribution became a law
4. More Younger Younger Boomers continue the trend of somewhat
Homeownership remains very high, at about 88% for Younger Boomers,
and continues to be a Boomers are larger families than Middle and
Older Boomers, with mainstay of the traditional American Dream
aspiration. Most intend to stay where they are over HEALTH &
LONGEVITY WORK attaining at least FAMILY 3.4 persons per family
household, partly a reflection HOUSING the next five years, with
only about 20% reporting that they plan on moving.3 a high school
of the increasing diversity in this segment. At the 3 etLife MMI.
Boomer Bookends: Insights Into the Oldest and Youngest Boomers. NY:
Metropolitan Life Insurance Co., 2009. M education and same time,
the percentage of never married Younger some college. Boomers is
also notably higher in comparison to other Boomers. A larger
Household Size by Type More women in this cohort segment percentage
of Younger Boomer males have never married, in comparison have
maintained their employment All Households Family Households*
Non-Family Households** to the older segments of the Boomers.
levels in managerial/professional jobs 1 20.8% 83.3% in comparison
to Older Boomers, 2 25.7% 29.4% 14.4% Marital Status while the
percent of males has slipped 3 20.6% 27.0% 1.5% somewhat in this
same category. Males Females 4 20.3% 27.0% 0.5% Married 65.5% 65.4%
Two-earner households predominate in 5 8.3% 11.1% 0.2% Widowed 1.0%
2.7% the Younger Boomer segment, leading 6 2.7% 3.6% 0.1% Divorced
14.3% 16.8% to greater levels of household income, 7+ 1.5% 2.0%
0.0% but with fewer of them having defined- Separated 2.5% 3.6%
Average Size 2.9 people 3.4 people 1.2 peopleSelf-Reported Health
Status:20062008 benefit pension plans for retirement. Never Married
16.7% 11.4% * Family HouseholdHousehold maintained by a householder
who is in ges 4554 A Male Female Occupation Group* Source: U.S.
Census Bureau, DataFerrett, Current Population Survey, March
Supplement, 2009 a family (group of two people or more, one of whom
is the householder, Geographic Distribution in 2008 YOUNGER BOOMERS
related by birth, marriage, or adoption and residing together), and
includes Younger Boomers represent 10% or more of the
stateExcellent/ 1% 7% P roduction, Born in 19591964, Younger or any
unrelated people (unrelated subfamily members and/or secondaryVery
Good 59.8% 57.9% 19% Transportation, Educational Attainment
Trailing Edge Boomers are a larger individuals) who may be residing
there. population in the following nine states: Connecticut, 0%Good
28.0% 28.2% and Material Masters Degree or Higher segment of the
cohort than the Older Maine, Maryland, Massachusetts, Minnesota,
New 31%