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Peter DausmanDillan DiNardo
Karen TangRohan SinghKarli Mather
$26.2 Billion
$26.2 Billion
per year
The Reality of Readmissions
Hospital readmission costs: $26 billion /yr
The Reality of Readmissions
Hospital readmission costs: $26 billion /yr
37% of mentally ill patients re-admit within 1 year, much higher than industry avg of 27%
Why Readmissions Are Costly
Why Readmissions Are Costly
Patients may not remember symptoms from their last visit
End-Result of ReadmissionsLess impactful patient visits Limited or failed recovery
End-Result of ReadmissionsLess impactful patient visits Limited or failed recovery
Higher costs of readmission
What Are Others Doing?
Our Value PropositionsEnd goal: lower readmission ratesHow?
Our Value PropositionsEnd goal: lower readmission ratesHow?
With Mirror MD: a unique app that boosts patient-doctor communication through transparent data sharing
Our Solution: Mirror MD
Psychiatrists work with patients to determine what’s most useful and effective to record
Our Solution: Mirror MDAllows patients to self-report data between appointments
Our Solution: Mirror MDAllows data to be viewed on a web-based dashboard, accessible to the patient, the psychiatrist, and his staff
Our Solution: Mirror MD
The psychiatrist’s staff can also respond to patient data between appointments
Our Solution: Mirror MD
In seconds, just before seeing the patient, the psychiatrist can view the patients dashboard.
Proof of Concept
Customer ValidationBy 2017, 1.7 billion people will be using mobile health apps4
Customer ValidationLynn Brusco, Executive Director at Disruptive Health Technology Institute, Carnegie Mellon University, on Mirror MD:
“In the future of health care, patients, traditionally passive in their care, will have a new role as an engaged part of the solution. An app that allows patients to be proactive, arms the physician with accurate, real-time information and makes the continuum of care more affordable can be a game changer."
Customer ValidationIngrid Gindin, Certified Psychiatrist, on Mirror MD:
“I think its is a great concept. There are some apps out there but I haven’t found anything that people wanted to use. If you can come up with an app that is easy to use, I would definitely see the value in using this program.”
Customer ValidationDana Henry, MS, LPC, Sewickley, PA
Other Applications & Considerations
Secure data channel to medical provider – avoid HIPPA pitfalls
Other Applications & Considerations
Secure data channel to medical provider – avoid HIPPA pitfalls
Option of making dashboard visible to family support network
Other Applications & Considerations
Secure data channel to medical provider – avoid HIPPA pitfalls
Option of making dashboard visible to family support network
Can be used for other medical practices outside of the psychiatry market in the future
Impact of Using Mirror MD
$39.3 Billion
CustomerInsurance companies
Value PropositionReduced readmissions
=reduced costs
Distribution ChannelsGet doctors and healthcare
executives to want the system
Roll-out StrategyLeverage current contacts for beta testing, then expand to local health providers. In parallel
build strategic alliances with local insurance providers.
Key ActivitiesDevelopment
sales/marketingDeployment
Software maintenance
Key PartnersDoctors
Key ResourcesTech & sales talent
Secure data channels
Revenue StreamMonthly payments from
Cost StructureSalaries
Secure data channelsStorage/infrastructure
Sources• Langewitz W, Denz M, Keller A, Kiss A, Rüttimann S, Wössmer B.
Spontaneous talking time at start of consultation in outpatient clinic: cohort study. BMJ 2002; 325: 682-683. http://www.bmj.com/rapid-response/2011/10/29/listening-patients-how-much-time-will-they-spend-talking-about-their-initi
• NY Times. http://economix.blogs.nytimes.com/2008/11/14/do-doctors-salaries-drive-up-health-care-costs/
• PNHP.org. http://pnhp.org/blog/2012/06/13/2012-health-care-spending-including-administration/
• Forbes. http://www.forbes.com/sites/ciocentral/2013/09/08/will-an-app-a-day-keep-the-doctor-away-the-coming-health-revolution/
