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For mHealth to work it needs to be disruptive. This presentation, from Mobile Monday's mHealth event in Amsterdam, looks at how wireless technology will enable it, and explores the myths, barriers, business models and alternative approaches.
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Moving mHealth beyond the handset
Nick Hunn
See the presentation at:
http://www.mobilemonday.nl/category/events/14/14-talks/
• How Bluetooth low energy helps, and• Some practical mHealth business models
Bluetooth low energy
• It’s:– a NEW radio– a NEW protocol stack
• Ultra low power• Small, efficient packets• Designed for Internet
connected devices
Bluetooth low energy
• It’s thrown away:– application profiles– high data rates– high qualification costs– (compatibility with old devices)
• And,– made it easy to use
It will transform mHealth
My temperature is…My temperature is…
Your house burnt down at…Your house burnt down at…
I’ve stapled…I’ve stapled…
Your Heart Rate is…Your Heart Rate is…
You need to take…You need to take…
You’ve run…You’ve run…
It connects simple devices to the web
Making mHealth devices a realistic consumer proposition
www.patientslikeme.comwww.patientslikeme.com
mHealth devices ship with a web address…
Pedometer
They connect to a generic app on your phone…
Internet
which connects them to the web app…
then automatically send your health data…
My pulse is…My pulse is…
My temperature is…My temperature is…
My blood glucose is…My blood glucose is…
We can even redesign everyday objects…
…and monitor health unobtrusively
mHealth truths #1
it will cost more
mHealth truths #1
The only way to cut health costs significantly is to cut health staff.
Otherwise it’s like building more roads.
In the short to medium term, mHealth is a personal, additional, discretionary spend.
mHealth truths #2
doctors don’t want it
mHealth truths #2
To get a toehold, mHealth will need to be disruptive.
Successful business models probably need to avoid medics and insurers.
They’ve spent over 200 years building up their professional status.
They’re not going to give it away easily.
mHealth truths #3
patients don’t want it
mHealth truths #3
If you think they do, why is this funny?
Most patients don’t want to be involved, especially at the lower levels of chronic disease. They want to be fixed.
mHealth isn’t about curing disease
that’s too hard.
it’s about what people will pay for.
Maintaining quality of life,
Enhancing self image,
Assuaging guilt.
it’s all about compelling services.
and if you want to make money,
so let’s look at some business models…
The Wisdom of (sick) Crowds
Engage with those patients that DO care,Use their experience to build compelling feedback,Consider how to make it Open Source.
The Guilty
Look at current models that work (Weightwatchers, etc.).Target the worried well.Work out how to use loyalty for ongoing service revenue.
The Gullible
Alternative healthcare has less regulation.Fast development and deployment cycles.Could become the pornography of mhealth.
The Drug Dealers
Our average lifetime pill consumption is 54,000 pills. Kick the doctors out of the loop.Monitor and dispense generics directly to the patient.
Barriers
The medical profession
Regulation
But mostly…
Your imagination
if mHealth is going to work…
we need to stop thinking like doctors,
and start thinking like patients.
