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www.plos.org “Re-engineering the scientific journal” Mark Patterson, Director of Publishing UHMLG Spring Forum: March 1st, 2009 Committed to making the world’s scientific and medical literature a public resource

Patterson2010

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www.plos.org

“Re-engineering the scientific journal”

Mark Patterson, Director of Publishing

UHMLG Spring Forum: March 1st, 2009

Committed to making the world’s

scientific and medical literature

a public resource

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www.plos.org

The functions of journals

• Registration– Who’s done what and when?

• Certification– Is the work sound? How important is it?

• Awareness– The right information to the people who need it

• Archiving– Preservation for future generations

Roosendaal and Geurts

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The life cycle of a research article

Journal name is key

Publication

Research

Submission

Peer review

Reje

cts

2-3 Experts

Is it rigorous?Good enough?Right audience?

Takes months/years

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www.plos.orgwww.flickr.com/photos/sewpixie/2374778051/

Journals are a giant sorting mechanism

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How can the functions of a journal be re-engineered online?

• Awareness– Open access– Discoverability

• Certification– What questions need to be asked before publication?– What is best left until after publication?

• Registration– Promoting the rapid sharing of information

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AwarenessPart 1

Open Access

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PLoS Founding Board of Directors

Harold VarmusPLoS Co-founder and Chairman of the BoardPresident and CEO of Memorial Sloan-Kettering Cancer Center

Patrick O. BrownPLoS Co-founder and Board MemberHoward Hughes Medical Institute & Stanford University School of Medicine

Michael B. EisenPLoS Co-founder and Board MemberLawrence Berkeley National Laboratory & University of California at Berkeley

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• Establish high quality journals– put PLoS and open access on the map

• Build a more extensive OA publishing operation– an open access home for every paper– achieve sustainability

• Make the literature more useful – to scientists and the public

PLoS publishing strategy

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PLoS BiologyOctober, 2003

PLoS MedicineOctober, 2004

PLoS Community JournalsJune-September, 2005 October, 2007

PLoS ONEDecember,2006

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0

2000

4000

6000

8000

10000

12000

14000

2003 2004 2005 2006 2007 2008 2009

PublicationsSubmissions

Growth in submissions and publications

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Financial growth

% Operating expense covered by operating revenue

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2004 2005 2006 2007 2008 2009

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www.plos.orgwww.oaspa.org

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AwarenessPart 2

Discoverability

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What is open access?

• Free, immediate access online

• Unrestricted use

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www.plos.org

What is open access?

• Free, immediate access online

• Unrestricted use

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www.plos.org

What is open access?

• Free, immediate access online

• Unrestricted use

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www.plos.org

What is open access?

• Free, immediate access online

• Unrestricted use

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A network of literature

Document

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A network of literature and data

Document

Database

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Open access• Free, immediate access • Unrestricted reuse

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CertificationPart 1

What to do before publication

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• Editorial criteria– Scientifically rigorous– Ethical– Properly reported– Conclusions supported by the data

• Editors and reviewers do not ask– How important is the work?– Which is the relevant audience?

• Use online tools to sort and filter scholarly content after publication, not before

PLoS ONE’s Key Innovation – The editorial process

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• Inclusive scope– all science and medicine

• Encouraging discussion and debate– at PLoS ONE: commenting, rating and annotation– elsewhere: Editorial Board discussion forum;

EveryONE blog; Twitter; FriendFeed; Facebook

• Streamlined production– publication on every weekday

What else is different?

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Year Submissions Publications % of annual PubMed

2006* 473 138 0.02%

2007 2497 1231 0.16%

2008 4401 2723 0.34%

2009 6819 4404 0.52%

* Started publishing Dec 20th, 2006

Community acceptance– third largest peer-reviewed journal– 50,000 authors– 1000 Academic Editors

PLoS ONE – statistics

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CertificationPart 2

Adding value after publication

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Who cares about

measuring researchimpact?

InstitutionsResearchers (authors and

readers)

Publishers

Funders

The public

Librarians

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How do we measure ‘impact’?

The worth of a paper tends to be judged on the basis of the impact

factor of the journal in which it was published.

Recommended reading:Adler, R., Ewing, J. Taylor, P. Citation statistics. A report from the International Mathematical Union. http://www.mathunion.org/publications/report/citationstatistics/

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How could we measure ‘impact’?

• Citations• Web usage• Expert Ratings• Social bookmarking• Community rating• Media/blog coverage• Commenting activity• and more…

Current technology now makes it possible to add these metrics automatically

At the ARTICLE LEVEL, we could track:

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Article-Level Metrics at PLoS

• A range of additional measures which provide insight into ‘impact’ - not just citations and usage

• Metrics/indicators at the article-level, for all journals

• Not just for scholarly evaluation – also a way to filter and discover content

• The idea is not new, but PLoS is the first publisher to provide this range of data

Michael Jensen, The New Metrics of Scholarly Authority, Chronicle of Higher Education, June 15, 2007

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CrossRef Landing Page

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citeulike Landing Page

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Postgenomic Landing Page

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Downloading the data

http://www.plosone.org/static/plos-alm.zip

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Evaluating the (usage) data

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Evaluating the (usage) data

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Evaluating the (usage) data

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Next steps for article-level metrics

• More sources for each data type– Citations, blog coverage

• New data sources– F1000, Mendeley

• Expert analysis and tools• Broader adoption

– By publishers– By tenure committees, funders etc

• Develop and adhere to standards

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Registration

Rapid communication of new findings and ideas

PLoS Currents

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Seeking Lessons in Swine Flu Fight

“Another problem is communication.Officials and experts say they have learned a lot about human swine influenza. But relatively little of that information...has been reported and published. Some experts said researchers were waiting to publish in journals, which can take months or longer.”

New York Times, August 10th, 2009Lawrence K. Altman, M.D.

PLoS Currents: Influenza Inspiration

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• An innovative forum for the rapid exchange of results and ideas

• Moderated by expert influenza researchers

• Articles are citable

• Archiving in PubMed Central

PLoS Currents: Influenza Goals

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PLoS Currents: Influenza Workflow

Google Knol: Author(s) assemble content and control access and editing. Authors submit content to PLoS Currents.

PLoS Currents: Moderators control posting of content, commenting and version control.

PubMed Central: Immediate transfer from PLoS Currents site; stable identifier and permanent archiving.

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Determine as rapidly as possible if the conception, structure and presentation of the submission indicate that it is a legitimate work of science and does not contain any obvious methodological, ethical or legal violations.

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From submission to publication in 24 hours

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PLoS Currents Influenza• Very fast• Very cheap• Moderated by experts • Citable• Archived at PubMed Central• Indexed in Pubmed

Where Next?• Post-publication peer review?

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The life cycle of a research article

Journal name is keyPublication

Research

Submission

Peer review

Reje

cts

2-3 Experts Is it rigorous?Good enough?Right audience?Takes months/years

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New models of scholarly communication

Focus on the articlePublication

Research

Submission

Peer reviewReje

cts

2-3 Experts Is it rigorous?Good enough?Right audience?Takes weeks/months

Enhanced article Article-level metricsIntegrated with data

PLoS Currents

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The landscape is changing

www.flickr.com/photos/keepitsurreal/1884615328/