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PCEH R Governme nt Clinican s Consumer s Who is the Customer?

PCEHR: Who is the customer?

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I’m not sure who the customer is in the case of the PCEHR. At first glance this seems to be the health consumer, as they have some control – unlike clinicians. Most GPs agree on one thing: the current PCEHR is not making their jobs easier or adding value. Are they customers too? Are there others?

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Page 1: PCEHR: Who is the customer?

PCEHR

Government

Clinicans

Consumers

Who is the Customer?

Page 2: PCEHR: Who is the customer?

Imagine you want a new website for your business.

You ask a web design professional.

But your designer is using…

Page 3: PCEHR: Who is the customer?

Paint, instead of Photoshop…

Page 4: PCEHR: Who is the customer?

Professionals must have access to professional tools

Page 5: PCEHR: Who is the customer?

The government wants clinicians to use

an eHealth record system that is not

designed for clinicians

PCEHR

Page 6: PCEHR: Who is the customer?

You don’t ask your plumber to use a Swiss army knife either

Page 7: PCEHR: Who is the customer?

Result: 60% of GPs will never use

the eHealth records.

Source: Online Poll by Australian Doctor Magazine July 2013

Page 8: PCEHR: Who is the customer?

The current PCEHR does not make the doctor’s job easier

Page 9: PCEHR: Who is the customer?

…but is very expensive

TAX

Page 10: PCEHR: Who is the customer?

There is chaos, confusion & frustration

Page 11: PCEHR: Who is the customer?

Clinicians may not have full access to clinical data

PCEHR

Consumer

Government

Clinicians

?

Page 12: PCEHR: Who is the customer?

There are concerning liability issues for clinicians

Page 13: PCEHR: Who is the customer?

Question

Do consumers understand what it

means that our health data is collected & used

by the government?

Page 14: PCEHR: Who is the customer?

Government owns the intellectual property rights,not the patient or clinician

Page 15: PCEHR: Who is the customer?

“We’ve got a hell of a lot of data”. The PCEHR will

“join up the boxes”

!Source: “Potential for big data through the PCEHR”. Pulse+IT magazine 18 April 2013

Page 16: PCEHR: Who is the customer?

Who checks the government?

Page 17: PCEHR: Who is the customer?

And the real customer is…

a. Consumers

b. Clinicians

c. Software companies

d. The government

Page 18: PCEHR: Who is the customer?

How do we make sure clinicians will use the

PCEHR?

Answer: Make it clinician-centred

Page 19: PCEHR: Who is the customer?

When clinicians are happy

Happy doctors

PCEHR uptake

eHealth benefits

Quality outcom

es

Happy patients

Page 20: PCEHR: Who is the customer?

When clinicians are unhappy

Unhappy

doctors

Low PCEHR uptake

Less eHealth benefits

Less quality outcom

es

Unhappy

patients

Page 21: PCEHR: Who is the customer?

Did you know?

An Australia-wide alternative is available for under 10M

per year!

Savings could be used to incentivise clinicians

Page 22: PCEHR: Who is the customer?

Pushing is not going to work

Source: www.damnfunnypictures.com

Page 23: PCEHR: Who is the customer?

Australia needs a better eHealth solution.

4 take home

messages

Page 24: PCEHR: Who is the customer?

Take-home message 1

Patient-centred care needs a clinician-

centred eHealth record.

Page 25: PCEHR: Who is the customer?

Take-home message 2

Governmentshould not have

access to patient data.

Page 26: PCEHR: Who is the customer?

Take-home message 3

IP rights of patient datado not belong to the

government.

Page 27: PCEHR: Who is the customer?

Take-home message 4

Improve governancewith help from clinicians, consumers & technicians.

Page 28: PCEHR: Who is the customer?

“Be a yardstick of quality” Steve Jobs

Click here to read what doctors have said about the PCEHR

Or go to: http://doctorsbag.wordpress.com/2013/07/17/money-pcehr-wishlist (comments)

2013 Edwin Kruys (Twitter: @EdwinKruys). No conflicts of interest declared