The Personal LongevityBusiness Plan

And How Obamacare Has Created a Huge Growth Opportunity

The Obamacare Disaster means we need new healthcare solutions

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Millions of people losing or will lose their health insurance policies

(14 Million now 120 million eventually)

Many will decide that they don’t want to sign up for the new more expensive policies availableThese people have the funds available to look at new paradigms like preventative care plansThis situation has created a once in a lifetime window to offer new healthcare solutions

We also have a Massively Disruptive Business Opportunity

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Change the worldwide health paradigm of long term health and longevityStart and lead the consolidation of the alternative health care market.Combine Alternative and Traditional Medical approachesBuild a multi billion dollar worldwide wellness organization for individuals and corporations

The Market Opportunity for a Long Term Health Paradigm Shift

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The massive disruption to the traditional medical healthcare market due to Obamacare.A $300 billion dollar alternative health market in 2013 expected to grow to $1 trillion in the next few years (U.S. only)A fragmented holistic health market which is ready for consolidation and integration with traditional health care.Worldwide opportunities which cross cultural and religious barriers

Holistic Versus Traditional Health

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We offer a unique long term health philosophy, which blends holistic and

traditional health approaches into one integrated program

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OVERALL MARKETING STRATEGY

The 10 Principles of Personal Longevity

Anti-Aging Supplements & Nutrition

Implementation &Measurement Services

ENABLE YOUR TOTAL LONG TERM HEALTH

First take a look at what we currently offer, then our

paradigm breaking growth opportunity….

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Business DevelopmentSTARTUP TO NOW

Launched website personal-longevity.com Feb 2013Launched online training program March 2013Started active marketing & Sales March 2013

Meetup groupsNetworking in Southern CaliforniaLectures to numerous groupsOn line social media marketing and Pay Per Click ads

Launched Personal Longevity Home Study DVD program August 2013

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What we currently offer:

A unique training program on total long term healthOnline training A DVD home study program

A certification process for “longevity coaches” to build the profession and to make additional incomeA program for Affiliates who want to resell the products and servicesAn implementation and measurement process and service to measure long term health improvements

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Training Based on The 10 Principles of Personal LongevityA STEP BY STEP PROGRAM

The Reality of Long Lived People Defining Your Purpose in LifeEnabling the Life UrgeYour Spiritual HealthHaving Love in Your HeartEnergy Body HealthThe Science of LongevityPhysical Body HealthUsing your Intuition for SafetyImplementation of these principles

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Personal Longevity Program Structure

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Over 60+ Hours of content A Certification Process

Online or DVD training

A One of a Kind Library on Longevity

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Content on the DVDs and access to our Online Resource Library

Current Process Implementation and Follow-up

An initial survey and measurements of long term health when clients get startedPlanning forms for implementation

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Our Newest Product:The Personal Longevity Home Study Program

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• A good looking package with professional artwork

• A printed copy of book “The 10 Principles of Personal Longevity”

• A printed workbook• Two DVDs containing 60+ hours

of multimedia training materials

Retail Price Currently $469

Why Clients Buy our Products & Services:

To provide a comprehensive health philosophy which bridges holistic and traditional medical approaches for improved long term health & longevityFor relaxation and visualization techniques which helps them reduce the severity of chronic illnessesThe Personal Longevity Measurement & Implementation Services to help clients experience total preventative health practices in their livesTo build additional income streams as “Longevity Coaches”To resell our products and services for additional income

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Indicators of Success

Clients who have purchased the trainingIn the U.S.In other countries

Website is on page one of Google (http://personal-longevity.com)

For search term “longevity”For search term “longevity coaching”

The interest of various health professionals in working with us to develop additional servicesReferences of satisfied clientsJoint marketing with established companies

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Personal Longevity Testimonials

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I CAN live to be a thousand!  Think of the careers I could try out!  Think of the bucket list of activities I could accomplish! --Cheryl A successful Diet Coach

Was excited to take this course to share new information with my clients in health and wellness. I will incorporate what I've learned with all of my clients so they can understand how they can change their lives.-Carmela-An experienced Life Coach, NLP, Reiki Master, and more

I learned more about people who have lived really long lives so that now I know it's possible and the importance of my spiritual connection. It will also allow me to better help clients to develop their life purpose-Kat- A certified hypnotherapist and personal life coach

Here is why what we are proposing is

revolutionary…..

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A New Paradigm Breaking Opportunity:Concierge Total Health Implementation

ServicesIt’s based on a comprehensive approach to total health of the Spirit, Mind, and BodyIncludes an analytical process to measure health and improvements in both non-physical and physical areasIt brings the benefits of both alternative/holistic health and traditional medical science to better treat areas like chronic conditions

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The Structure of these new Preventative Health Services:

4 Levels of Subscription Services which includes:A copy of the Personal Longevity DVD Home Study ProgramA Baseline Holistic and Medical ProfileBlood tests at baseline, 6 months, and one yearLongevity Coaching and Medical Doctor supportClient Support from Monthly calls and online supportAdditional services based on subscription levels

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Plans to Build Up the BusinessNOW TO ONE YEAR

Build a network of longevity focused health professionalsWho will use the training and measurement services for their clientsWho will resell these services

Launch the new total health subscription servicesAdd professional outsourced sales teams

To dramatically increase volume for training program salesAttend Southern California Corporate Health events to build more clients and business accountsWork through Insurance providers to offer alternativesStart building corporate clients for our servicesPrototype Corporate online system and test with several large companies

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Plans to Scale Up the BusinessONE YEAR TO FIVE YEARS

Start a personal longevity center with the following services:Introductory trainingImplementation and measurement trackingHolistic and traditional health professionals offering additional in depth training and services

Franchise these centers throughout the U.S. and worldwideProvide additional long term “Vacation” Wellness Centers in rural areasBuild corporate clients for personal longevity training and implementation services

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Why Venture Capital Funding is needed

To build a health network membership Build a sales organization to sell personal longevity services around the United StatesTo improve the Personal Longevity training from Version 1.0 to Version 2.0:

Upgrades of VideosUpgrades of Workbook Content

Scale up production of personal longevity DVD Home Study Program Media and PackagesTo fund a marketing campaign for attendance at Corporate Wellness Fiars and other eventsTo prototype online services for Corporations to offer Personal Longevity training and implementation online to their employees with health insurance incentives [largest investment]Basic Funding of Personal Longevity staff

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Amount of Funding Requested

One to Five Million Dollars funding for Round One Detailed funding allocations and cash flow projections can be provided upon request

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THANKS FOR YOUR TIME READING THIS PROPOSAL

My Contact info is:

Marty EttingtonCell 310-286-6388Email: mke@personal-longevity.com

Background of the Founder/OwnerMartin K. Ettington

Graduated with a degree in Engineering Science in 1977 at Renesselaer Polytechnic Institute, Troy, NY30+ year career working for Fortune 100 companies and as a consultant in ITAuthor of over 20 Ebooks and Printed books on Spirituality and Longevity/Health topicsHas been an entrepreneur with own business since 1988Has developed, marketed, and sold two successful software products in the past40+ years experience with Spiritual Growth and Meditation

Relevant Websites:personal-longevity.com --current blog and website on longevityecsassoc.com—professional IT website with full resume, references, etc.Mkettingtonbooks.com—books website with all his ebooks and books published

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