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POST FORUM REPORT 5 TH EPP LIFE SCIENCES PRICING FORUM FOCUSING ON PRICING, PROFIT OPTIMISATION AND BUSINESS MONETISATION SEPTEMBER 22-23, 2015 MONTREUX, SWITZERLAND in partnership with

Post Forum Report on the 5th EPP Life Sciences Pricing Forum

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Page 1: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

POST FORUM REPORT

5TH EPP LiFE SciEncESPRicinG FORUM

focusing on Pricing, Profit oPtimisation

and business monetisation

SEPTEMBER 22-23, 2015 montreuX, switzerland

in partnership with

Page 2: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

| European Pricing Platform 2

Top speakers

100+target group participants

25speakers

5hours of plenary sessions

2hours of panel discussion and roundtables

15participating countries

The forum in numbers

6hours of break-out sessions, for pharma/generics/biotech as well as medtech tracks

Benoît Miry International Market Access ManagerMenarini, Luxembourg

Bertrand Tardival Head of Global PricingTakeda Pharmaceuticals, Switzerland

Tim Nugent Managing Director KPMG, USA

Gustav Ando Director Life Sciences HIS, UK

Gary Watson Executive VPAlliance Life Sciences, USA

Marc Matar Senior DirectorSimon-Kucher & Partners, UK

Arnab Sikder Senior VP European OperationsHighpoint Solutions, Switzerland

Dirk Scholdei Senior Pricing ManagerPhilips Healthcare, Germany

Florian Turk VP Head Global Market Access & Healthcare SolutionsGSK, UK

Gustavo Saraiva Director Pricing CapabilityOtsuka Pharmaceuticals Europe, UK

Simone Leone Director Sales & Pricing Effectiveness Europe Boston Scientific Corporation, Italy

Christian Rebholz Director Simon-Kucher & Partners, Germany

Joanna Koulos Panagopoulos Senior Manager Strategic Pricing Sup-port & analyticsBoston Scientific Corporation, USA

Emilio Borin EMEA Pricing Manager Corning, Italy

Tsveta Milanova VP Corporate Pricing & Market Access Celgene, USA

Raymond J. Almeida Jr. VP Global Reporting & Analytics Boston Scientific Group, USA

Carina Schey Guest ResearcherUniversity of Groningen, UK

Mondher Toumi Professor Public Health Research UnitAix-Marseille University, France

Joost Visser Strategy Department DirectorBoobook, Belgium

Hanno WolframDirectorInnov8, Germany

Madalina Lavinia Preda Customer Experience ManagerCorning, The Netherlands

Alan Crowther CEOAlliance Life Sciences, USA

Tobias Happel Global Pricing Manager Philips Healthcare, Germany

Patrick Palluel Head of Pricing & Tender StrategySanofi Pasteur MSD, France

Carl Poland Business Professional Finance/ Accounting Mylan Pharmaceuticals, USA

Page 3: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

3

Top presentations

Break-out sessions

Some of the highlights

from a ‘strategy’ Point of view

‘Readiness for pricing and market access 2020”

by prof. M. Toumi

from a ‘Planning’ Point of view

‘Shaping up for the future: a vision on the future of strategic pricing & profit optimization capabilities’

by Florian Turk from GSK

•Practitioner and consultant join for-ces or how KPmg and mylan Pharma-ceuticals learn from each other.

•a vivid panel discussion with views from different angles: a practitioner, a consultant and an academic on ‘how to respond to a price transparent world?’

•several break-out session on price setting, pricing models, pricing techniques, gross to net, tender stra-tegy presented by top speakers.

•How Philips Healthcare was able to establish a margin impact of 1m euro?

•Prof. toumi speaking about the readiness for pricing and market ac-cess 2020. a great opening session!

•roundtables on several topics: demystifyind big data, the value of the pricing function in a company, the im-pact of a pricing group in a company.

•a great evening event: dinner and winetasting in the lavaux vineyards, unesco world Heritage.

Break-out sessions in the pharma track with

•bertrand tardivel,Takeda Pharmaceuticals

•benoit miry,Menarini Group

•gustavo saraivo,Otsuka Pharmaceuticals

•Patrick Palluel,Sanofi Pasteur MSD

•carina schey,University of Groningen

Break-out sessions in the medtech track with

•tobias Happel & dirk scholdei,Philips Healthcare

•simon leone,Boston Scientific

•christian rebholz,Simon-Kucher & Partners

from an ‘eXecution’ Point of view

‘A global overview of revenue ma-nagement’

by Tim Nugent, KPMG and Carl Poland, Mylan Pharmaceuticals

‘Drugs: price or value?’by Hanno Wolfram from Innov8

Post forum report 2015 |

Page 4: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

| European Pricing Platform 4

Testimonials •a good conference balancing theo- ry and practical cases, also allowing discussions and interactions among speakers and members of the audi-ence. strongly recommended for those in- teresting in pricing aspects looking for something enriching.

P. Palluel, Head of Pricing and Tender Strategy

• ‘i’m open to the discussion to shar-pen the mind. this is a really good en- vironment to be in.’

Klaas Postema, Executive Director, Actavis

Geographical distribution

3%16%81%

europe

north america

other

Our thanks goes out to • Our partner and sponsors for sup-porting us before, during and after the event.• Our speakers for lifting this 5th ePP life sciences Pricing forum to a high level of knowledge and experience sharing.•and of course, our delegates for making this a to-the-point forum for every one present.

Britt DejagerLife Sciences Industry Manager

• ‘i really like the topics and the way it is set up. it triggers the right ques-tions!’

Nico Bacharidis, Global Tender & Contracting Lead GEP, Pfizer

• ‘bringing together a diverse range of stakeholders, with not only focus on theissuesanddifficultiesthatpharmacompanies are faced with, but also what the solutions are. and that is a key differentiator!’

Gustav Ando, Analyst Global Life Sciences, IHS

i was very delighted to meet you all in themagnificenttownofMontreux,forthe 5th consecutive time. i hope the forum has met your expectations and i’m already working on a 6th – even better – edition of the ePP life scien-ces Pricing forum. i hope to see you all again for some new insights, net-working opportunities and moments ofdiscussionandreflection.

78% of the attendees would recommend

the life sciences forum to a colleague/peer.

83% is very likely to attend next year’s edition.

80/20 ePP will keep watch to ensure

this ratio of practitioners and experts* on all our events.

* experts: consultants, pricing software ven-dors, research and implementation experts

How did the delegates benefit?

Page 5: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

Post Forum Report 2015 | 5

•Johnson & Johnson•novartis•Pfizer•roche•Sanofi•glaxo smith Kline•fresenius•astra zeneca•teva Pharmaceuticals•amgen•general electric•medtronic•takeda Pharmaceuticals•Philips Healthcare•stryker•mylan•celgene•shire•otsuka•getinge•lundbeck•sonova

•coloplast•actelion•biogen•medela•astellas•nestle•novo nordisk•menarini•boehringer ingelheim•Paddock•alexion•corning•thermo fisher•ferring•bd•ironwood•almirall•revitas•simon-Kucher & Partners•His•KPmg•BostonScientificCorporation

Participating companies

Our partner and sponsors

simon kucher & partnersStrategy & Marketing Consultants

Page 6: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

| European Pricing Platform 6

times are changing and they’re changing faster than ever. in particular the life sciences companies have to be innovative and respond quickly to market changes. Price & margin ero-sion, international reference pricing, loss of exclusivity, new discount and rebate structures ask for new skills, a clear strategy and new insights to ensureprofitoptimisation.

Asamainprofitdriver,yourpricingstrategy needs to meet your future pricing organizational challenges. and that is how the ePP life sciences Pricing forum can help you.

•meet with your peers and discuss the opportunities and challenges they are facing.•learn from industry experts who will share with all of us their know-how and insights.•discover real business cases across Pharma-biotech and medtech.

Reflection,discussion,learningandnetworking are our main objectives. so that you can return back and be abletodefineyourownactionplan,eliminate risk , optimize sales effecti-veness and enhance revenue growth!

5 reasons why you should attend

1 agenda topics being finetunedwithkeyindustry

influencerswhotakeupres-ponsibility in the ePP steering committee.

2 roundtables bringing together the strategic de-

cision makers, a guarantee for strong interaction.

3 smart exchange sessions will help to learn and even

unlearn, but certainly brain-storm and inspire.

4 top keynote speakers with relevant know-how and

lessons learned.

5 and of course our free evening networking event:

dinner with a touch of learning

Join us at the 6th EPP Life Sciences Pricing Forum in Montreux, Switzerland on September 20-21, 2016.

Registernowandprofitfrom•early bird ticket (valid until June 12, 2016)•group rate ticket

http://www.pricingevents.eu/events/6th-epp-life-sciences-forum-2015/#tickets

6TH EPP LiFE SciEncESPRicinG FORUMSEPTEMBER 20-21, 2016 | montreuX

Page 7: Post Forum Report on the 5th EPP Life Sciences Pricing Forum

Post Forum Report 2015 | 7

Formula Standard rates Quantity

Pre forum workshop € 895 ePP life sciences Pricing forum 2016 (2 day forum) € 1.595 Pre forum workshop + 2 day forum € 2.495 consultants & software vendors € 2.995

last name:

first name:

function:

company:

business address:

Postal code / city: country:

vat number (required):

Po number required? � yes (pleasefillinthePOnumber) � no

email:

telephone number: fax number:

Forum rates (in euro)

Signheretoconfirmyourregistration:

special requirements or requests:

* Visit www.pricingplatform.eu for more information on EPP Participation

� IwishtobecomeanEPPParticipant-ProfessionalPlus,andimmediatelybenefitfromafreefullaccesspasstotheLifeSciencesPricingForum2016

registration form6TH EPP LiFE SciEncES PRicinG FORUM 2016

EPP Life Sciences Pricing Forum 2016: SEPTEMBER 20TH - 21ST, 2016 | montreuX

Do you prefer to register online?Visit www.pricingevents.eu and fill out the online registration form

Your registration is complete after paymentFollow this link to read the terms and conditions

fax this form to +32/51.32.03.73 or mail an electronic copy to: [email protected] receiving your registration request, an ePP team member will contact you to complete the registration.

EPP Participants benefit from 10% reduction or a full free access pass to the Life Sciences Pricing Forum 2016*