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POST FORUM REPORT
5TH EPP LiFE SciEncESPRicinG FORUM
focusing on Pricing, Profit oPtimisation
and business monetisation
SEPTEMBER 22-23, 2015 montreuX, switzerland
in partnership with
| European Pricing Platform 2
Top speakers
100+target group participants
25speakers
5hours of plenary sessions
2hours of panel discussion and roundtables
15participating countries
The forum in numbers
6hours of break-out sessions, for pharma/generics/biotech as well as medtech tracks
Benoît Miry International Market Access ManagerMenarini, Luxembourg
Bertrand Tardival Head of Global PricingTakeda Pharmaceuticals, Switzerland
Tim Nugent Managing Director KPMG, USA
Gustav Ando Director Life Sciences HIS, UK
Gary Watson Executive VPAlliance Life Sciences, USA
Marc Matar Senior DirectorSimon-Kucher & Partners, UK
Arnab Sikder Senior VP European OperationsHighpoint Solutions, Switzerland
Dirk Scholdei Senior Pricing ManagerPhilips Healthcare, Germany
Florian Turk VP Head Global Market Access & Healthcare SolutionsGSK, UK
Gustavo Saraiva Director Pricing CapabilityOtsuka Pharmaceuticals Europe, UK
Simone Leone Director Sales & Pricing Effectiveness Europe Boston Scientific Corporation, Italy
Christian Rebholz Director Simon-Kucher & Partners, Germany
Joanna Koulos Panagopoulos Senior Manager Strategic Pricing Sup-port & analyticsBoston Scientific Corporation, USA
Emilio Borin EMEA Pricing Manager Corning, Italy
Tsveta Milanova VP Corporate Pricing & Market Access Celgene, USA
Raymond J. Almeida Jr. VP Global Reporting & Analytics Boston Scientific Group, USA
Carina Schey Guest ResearcherUniversity of Groningen, UK
Mondher Toumi Professor Public Health Research UnitAix-Marseille University, France
Joost Visser Strategy Department DirectorBoobook, Belgium
Hanno WolframDirectorInnov8, Germany
Madalina Lavinia Preda Customer Experience ManagerCorning, The Netherlands
Alan Crowther CEOAlliance Life Sciences, USA
Tobias Happel Global Pricing Manager Philips Healthcare, Germany
Patrick Palluel Head of Pricing & Tender StrategySanofi Pasteur MSD, France
Carl Poland Business Professional Finance/ Accounting Mylan Pharmaceuticals, USA
3
Top presentations
Break-out sessions
Some of the highlights
from a ‘strategy’ Point of view
‘Readiness for pricing and market access 2020”
by prof. M. Toumi
from a ‘Planning’ Point of view
‘Shaping up for the future: a vision on the future of strategic pricing & profit optimization capabilities’
by Florian Turk from GSK
•Practitioner and consultant join for-ces or how KPmg and mylan Pharma-ceuticals learn from each other.
•a vivid panel discussion with views from different angles: a practitioner, a consultant and an academic on ‘how to respond to a price transparent world?’
•several break-out session on price setting, pricing models, pricing techniques, gross to net, tender stra-tegy presented by top speakers.
•How Philips Healthcare was able to establish a margin impact of 1m euro?
•Prof. toumi speaking about the readiness for pricing and market ac-cess 2020. a great opening session!
•roundtables on several topics: demystifyind big data, the value of the pricing function in a company, the im-pact of a pricing group in a company.
•a great evening event: dinner and winetasting in the lavaux vineyards, unesco world Heritage.
Break-out sessions in the pharma track with
•bertrand tardivel,Takeda Pharmaceuticals
•benoit miry,Menarini Group
•gustavo saraivo,Otsuka Pharmaceuticals
•Patrick Palluel,Sanofi Pasteur MSD
•carina schey,University of Groningen
Break-out sessions in the medtech track with
•tobias Happel & dirk scholdei,Philips Healthcare
•simon leone,Boston Scientific
•christian rebholz,Simon-Kucher & Partners
from an ‘eXecution’ Point of view
‘A global overview of revenue ma-nagement’
by Tim Nugent, KPMG and Carl Poland, Mylan Pharmaceuticals
‘Drugs: price or value?’by Hanno Wolfram from Innov8
Post forum report 2015 |
| European Pricing Platform 4
Testimonials •a good conference balancing theo- ry and practical cases, also allowing discussions and interactions among speakers and members of the audi-ence. strongly recommended for those in- teresting in pricing aspects looking for something enriching.
P. Palluel, Head of Pricing and Tender Strategy
• ‘i’m open to the discussion to shar-pen the mind. this is a really good en- vironment to be in.’
Klaas Postema, Executive Director, Actavis
Geographical distribution
3%16%81%
europe
north america
other
Our thanks goes out to • Our partner and sponsors for sup-porting us before, during and after the event.• Our speakers for lifting this 5th ePP life sciences Pricing forum to a high level of knowledge and experience sharing.•and of course, our delegates for making this a to-the-point forum for every one present.
Britt DejagerLife Sciences Industry Manager
• ‘i really like the topics and the way it is set up. it triggers the right ques-tions!’
Nico Bacharidis, Global Tender & Contracting Lead GEP, Pfizer
• ‘bringing together a diverse range of stakeholders, with not only focus on theissuesanddifficultiesthatpharmacompanies are faced with, but also what the solutions are. and that is a key differentiator!’
Gustav Ando, Analyst Global Life Sciences, IHS
i was very delighted to meet you all in themagnificenttownofMontreux,forthe 5th consecutive time. i hope the forum has met your expectations and i’m already working on a 6th – even better – edition of the ePP life scien-ces Pricing forum. i hope to see you all again for some new insights, net-working opportunities and moments ofdiscussionandreflection.
78% of the attendees would recommend
the life sciences forum to a colleague/peer.
83% is very likely to attend next year’s edition.
80/20 ePP will keep watch to ensure
this ratio of practitioners and experts* on all our events.
* experts: consultants, pricing software ven-dors, research and implementation experts
How did the delegates benefit?
Post Forum Report 2015 | 5
•Johnson & Johnson•novartis•Pfizer•roche•Sanofi•glaxo smith Kline•fresenius•astra zeneca•teva Pharmaceuticals•amgen•general electric•medtronic•takeda Pharmaceuticals•Philips Healthcare•stryker•mylan•celgene•shire•otsuka•getinge•lundbeck•sonova
•coloplast•actelion•biogen•medela•astellas•nestle•novo nordisk•menarini•boehringer ingelheim•Paddock•alexion•corning•thermo fisher•ferring•bd•ironwood•almirall•revitas•simon-Kucher & Partners•His•KPmg•BostonScientificCorporation
Participating companies
Our partner and sponsors
simon kucher & partnersStrategy & Marketing Consultants
| European Pricing Platform 6
times are changing and they’re changing faster than ever. in particular the life sciences companies have to be innovative and respond quickly to market changes. Price & margin ero-sion, international reference pricing, loss of exclusivity, new discount and rebate structures ask for new skills, a clear strategy and new insights to ensureprofitoptimisation.
Asamainprofitdriver,yourpricingstrategy needs to meet your future pricing organizational challenges. and that is how the ePP life sciences Pricing forum can help you.
•meet with your peers and discuss the opportunities and challenges they are facing.•learn from industry experts who will share with all of us their know-how and insights.•discover real business cases across Pharma-biotech and medtech.
Reflection,discussion,learningandnetworking are our main objectives. so that you can return back and be abletodefineyourownactionplan,eliminate risk , optimize sales effecti-veness and enhance revenue growth!
5 reasons why you should attend
1 agenda topics being finetunedwithkeyindustry
influencerswhotakeupres-ponsibility in the ePP steering committee.
2 roundtables bringing together the strategic de-
cision makers, a guarantee for strong interaction.
3 smart exchange sessions will help to learn and even
unlearn, but certainly brain-storm and inspire.
4 top keynote speakers with relevant know-how and
lessons learned.
5 and of course our free evening networking event:
dinner with a touch of learning
Join us at the 6th EPP Life Sciences Pricing Forum in Montreux, Switzerland on September 20-21, 2016.
Registernowandprofitfrom•early bird ticket (valid until June 12, 2016)•group rate ticket
http://www.pricingevents.eu/events/6th-epp-life-sciences-forum-2015/#tickets
6TH EPP LiFE SciEncESPRicinG FORUMSEPTEMBER 20-21, 2016 | montreuX
Post Forum Report 2015 | 7
Formula Standard rates Quantity
Pre forum workshop € 895 ePP life sciences Pricing forum 2016 (2 day forum) € 1.595 Pre forum workshop + 2 day forum € 2.495 consultants & software vendors € 2.995
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* Visit www.pricingplatform.eu for more information on EPP Participation
� IwishtobecomeanEPPParticipant-ProfessionalPlus,andimmediatelybenefitfromafreefullaccesspasstotheLifeSciencesPricingForum2016
registration form6TH EPP LiFE SciEncES PRicinG FORUM 2016
EPP Life Sciences Pricing Forum 2016: SEPTEMBER 20TH - 21ST, 2016 | montreuX
Do you prefer to register online?Visit www.pricingevents.eu and fill out the online registration form
Your registration is complete after paymentFollow this link to read the terms and conditions
fax this form to +32/51.32.03.73 or mail an electronic copy to: [email protected] receiving your registration request, an ePP team member will contact you to complete the registration.
EPP Participants benefit from 10% reduction or a full free access pass to the Life Sciences Pricing Forum 2016*