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Presentation to WI state asthma coalition 5.6.2011 Green Bay, WI
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The Power of
Social Networking To Inform, Influence, Inspire
Julie SwansonWisconsin Clearinghouse, University of Wisconsin- Madison
How you communicate matters
Julie SwansonSenior Outreach Specialist
Meet Harriet
flickr.com/photos/grantneufeld
Clean Air !
Flickr: jonathangaskin
Flickr: Ario
Flickr: bensheldon
Flickr: pablobastidas
Flick: rhecanjog
flickr:christinielsen
Social Networking
Is it worth it?
Social NetworksInform, Influence, Inspire
3 Powerful Reasons
1. Content2. Connections3. Credibility
Flickr: Choconancy1
Content
Information = power
How content is shared
Traditional Media
Few
Social Media
Anyone
Whoo
Radio, TV
BlogPodcastYoutube
Peer reviewed journal Blog/RSS
Long timeImmediate
When
How content is created
WhoCrowd Sourcing
Wisdom of Crowds
User Generated Content
Experts
“The People Formerly Known as the
Audience”
Involve audience in creating content
http://www.youtube.com/watch?v=_gwUdmPl0bU
Why Use Examples How it WorksVideo Sharing
Information = Power
• Anyone can create• Anyone can publish
BlogsBlogs
How many of you?
• Read• Comment • Author
Share information
As a support group
Marathon County Blog
For accountability
Team Communication
Share Lessons Learned
Three great reasons to blog
Short, one topic posts
Search by month
…or topic!
Online Archive
Why Use Examples How it WorksBlogs
Comments = conversation
Why Use Examples How it WorksBlogs
3 Powerful Reasons
• Content• Connections• Credibility
Flickr: Choconancy1
The Spread of Obesity in a Large Social Network over 32 Years
New England Journal of Medicine July 2007
Why Use Examples How it WorksFacebook
socialmarketing.blogs.com/r_craiig_lefebvres
Social Capital = Power
We can organize in new ways
Power to the Edges
“Large numbers of people can be mobilized within hours— even minutes—… at little or no cost.”
“…barriers to group action have collapsed..
..without those barriers,
we are free to explore new ways of gathering together and getting things done.”
In 11 weeks
• 480 bone marrow drives• 24,611 new people registered• 3,500 volunteers recruited• 150,000 visitors to websites
Relationships = Power
Social CapitalSelf Organizing
How is Facebook being used?
Share information
Why Use Examples How it WorksFacebook
Build Relationships
“At their core, social networks are about relationships and are built on trust.”
From Working Wikily
Build trusted relationships
• Listen• 30-70 “rule”
3 Powerful Reasons
• Content• Connections • Credibility
Flickr: Choconancy1
Working wikily
“expanding our ability to accessnew perspectives by tapping into the ideas and expertise of many individuals, rather than relying only on an elite few”
The Power of Authenticity
The Power of Authentic Voices
Share Stories
3 Powerful Reasons
• Content• Connections • Credibility
Flickr: Choconancy1
Next steps
• Listen• Look at experienced organizations• Pilot
Resources
Bethkantor.org
Summary and Resources at: bit.ly/socialnet4h
Are Social Networks worth it?
Do you want to…
• link with any number of people
• access greater diversity of perspectives
• accelerate the sharing of information
• reduce the cost of participation and coordination
The Power of Social Networks
• Content• Connections • Credibility
Flickr: Choconancy1
