Ppt slides for 'mobile health market report 2010 2015

Mobile Health Market Report 2010 The Impact of the Smartphone Applications on the Mobile Health Industry

11 November 2010

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22© research2guidance Global mHealth Market Report 2010-2015

Full list of PowerPoint slides in this deck (1/2)

Chapter 3: Comparison of Traditional and New mHealth Market Models (Scope of the Report)• Comparison of Traditional and New mHealth Market Model (Focus of the Report)

Chapter 4: The impact of the New Market Model on mHealth• iPhone Shipments Before and After the App Store Launch

(in millions)• Healthcare Expenditure as a Percentage of GDP (1980-2009)• Mobile Network Upload and Download Speed Comparison

Chapter 5: The Smartphone Application Market Phenomena• Number of Smartphone Applications Published on App Stores

(2007-2010 1st HY )• The Application Store Race• Number of Smartphone Application Stores (2007 - 1st HY 2010)• Number of Smartphones Launched since 2nd HY 2008 with Pre-installed or Downloadable App Stores

(2nd HY 2008 – 1st HY 2010)• Cumulative Number of Smart Devices Launched since 2nd HY 2008 by Platform 2008-2010• Average Application Price per Platform (2007-2009)• Change in Average Paid Application Price per Platform during 1 st HY of 2010• Share of Smartphone Applications Downloads per Store in 1 st HY 2010• Smartphone Applications Market Size (2007-2009)

Chapter 6: Status of the Mobile Health Application Market • mHealth Penetration in Major Application Stores• Number of mHealth Applications per Application Store


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• Number of Paid and Free mHealth Applications per Application Store• Number and Share of mHealth Applications per Mobile Platform• mHealth Application Category Share• Average Price of Paid mHealth and Total Applications per Application Store• Average Price of Paid mHealth Applications per Category

Chapter 9: The mHealth Market Trends and Drivers• Drivers and Trends that Impact the mHealth Application Market in 2010-2015• Key Trends in the Smartphone Application Market (2010-2015)• The Main Driving Forces for the Growth of mHealth in Upcoming Years• Main Distribution Channels for mHealth Solutions as of Today and in 5 Years’ Time• Devices that Offer the Best Business Opportunities for mHealth as of Today and in 5 Years’ Time• Primary mHealth Countries According to Smartphone Penetration vs. private Health Expenditure

per Capita in 2015• Therapy Fields That Offer the Best Market Potential for mHealth Solutions• European Examples of Traditional mHealth Business Models• Major Developments in mHealth Business Models (2010-2015)

Chapter 10: The Size of the mHealth Market 2010-2015• mHealth Market Size by Revenue Type (2010-2015)• mHealth Market Opportunity by Cumulated Revenue Type (2010-2015)• mHealth Application Download Numbers (Free and Paid) 2010-2015• Installed Base of Smartphone and mHealth Users (2010-2015)• Number of mHealth Services Subscribers by Service Type (2010-2015)Preview only. Download full report here:




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Drivers and trends that impacts the mHealth application market 2010-2015 (PREVIEW)

Market driversGeneral smartphone app market trends

Specific mHealth market developments

1. Smartphone shipments2. …3. …4. …5. …6. …

1. …2. …3. …4. App store market

trends5. …

Smartphone app market

mH

ealth

1. …2. …3. Differentiation of devices 4. …5. …6. …

Source: research2guidance




Number of mHealth Applications per Application Store (PREVIEW)

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140

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1,000

0%

2%

4%

6%

8%

1,500

3,500

5,500

7,500

9,500

60%

80%

100%

# of mHealth apps Share of store's total appsNumber of

mHealth apps





Number of Paid and Free mHealth Applications per Application Store (PREVIEW)

Store

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120

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400

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800

1,000

0%

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80%

100%1,500

3,500

5,500

7,500

9,500

Paid Free Share of paid mHealth appsNumber of mHealth apps





Average Price of Paid mHealth and Total Applications per Application Store (PREVIEW)

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$-

$10.00

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$40.00

$50.00

Avg. Price of mHealth Apps per Store Avg. Price of All Paid Apps per Store

Price, US $

Base: Avg. price of mHealth apps is based on all paid mHealth apps in respective stores, except Apple App Store, where top 400 best selling Medical and Healthcare&Fitness apps were taken into account. Avg. price of all paid apps per store: Apple App Store, Blackberry App World, Palm App Catalog, Windows Marketplace for Mobile, Samsung Applications, Sony Ericsson PlayNow, Sprint Digital Lounge, Optus, Verizon Media Store, - All paid apps; Android Market - 2000 Top Rated apps and all paid games; Mobihand - Top 100 bestselling apps and Top 100 best selling games for each of 7 main platforms; PocketGear, Handango - Top 100 bestselling apps for each of 5 main platforms; Handster - Top 100 paid apps for each of 4 main platforms; Handmark - Top 200 bestselling apps for each of 6 main platforms.





Average Price of Paid mHealth Applications per Category (PREVIEW)

Category A

Category B

Category C

Category D

Category E

Category F

Category G

$- $4.00 $8.00 $12.00 $16.00 $20.00 $24.00 $28.00 $32.00 $36.00 $40.00 $44.00 Base: All mHealth applications from Windows Marketplace for Mobile; Top 100 most popular mHealth applications from BlackBerry App World, PocketGear, Handango; Top 200 most popular mHealth applications from Android Market, Apple App Store.





Primary mHealth Countries According to Smartphone Penetration vs. private Health Expenditure per Capita in 2015 (PREVIEW)

Vertical: global smartphone penetration in 2015; Horizontal: Weighted (population) private healthcare expenditure per capita in 2015.* Data are harmonized by WHO for international comparability; they not necessarily match the official statistics of the countries, which may use alternative methods.

Expenditure given at average exchange rate from national currency to US$.** Bubble size indicates total number of mobile subscribers in 2015.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0

1,500

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6,000

7,500

9,000

Canada

China

USA

Smartphone Penetration in 2015

Private Healthcare Expenditure per Capita in 2015*

(US$)




mHealth Market Size by Revenue Type 2010-2015 (PREVIEW)

Revenues (US$ Millions)





mHealth Service User Number by Service Type 2010-2015 (PREVIEW)

mHealth Service Users(Millions)





App Users(Millions)

Installed Base of Smartphone and mHealth User 2010-2015 (PREVIEW)




Health & Medicine

Ppt slides for 'mobile health market report 2010 2015