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Source: Oxfam International
The State of Utah should launch a state-wide educational campaign
about sugar and its impact on health as well as impose a tax per
sugar gram on consumers and manufacturers.
Thesis Statement
Ills
Children1.5 - 3
Children4 - 10
Teenagers11 - 18
Adults19-64
Adults65+
0
10
20
30
40
50
60
70
80Grams
Daily Added Sugar Intake by Age Group
Source: National Diet & Nutrition Survey 2008-12
36.1g
60.8g
74.2g
58.8g
51.6g
38g DV% Men 25g DV% Women ??g DV% Children
ObesityMedical
Concerns
Diabetes
29M Type II (1 in 11 people)86M Prediabetes (1 in 3 people)(9 in 10 people don't know)
40% of normal-weight people develop the diseases that startthe metabolic syndrome(diabetes, hypertension, lipid problems, cardiovascular disease and non-alcoholic fatty liver disease)
Source: Center for Disease Control
Childhood Obesity
Source: Center for Disease Control
Children/adolescents aged 2-19 years
are obese
17%
African AmericansHispanics/LatinosAmerican Indians
some Asians, Native Hawaiians and other Pacific Islanders
Genetics & Type 2 Diabetes
Source: Center for Disease Control
Diabetes
1 TrillionSpent on
Healthcare
140 Billion Spent on Type 2
Diabetes
Source: Forbes and Global Research WP by Credit Suisse AG
190 Billion Spent on Managing
Obesity
Blame
25gwomen
38gmen
Agave nectarBarbados sugar
Barley maltBarley malt syrup
Beet sugarBrown sugar
Buttered syrupCane juice
Cane juice crystalsCane sugar
CaramelCarob syrupCastor sugar
Coconut palm sugarCoconut sugar
Confectioner's sugarCorn sweetener
Corn syrupCorn syrup solids
Date sugarDehydrated cane juice
Demerara sugar
DextrinDextrose
Evaporated cane juiceFree-flowing brown
sugarsFructose
Fruit juiceFruit juice concentrate
GlucoseGlucose solidsGolden sugarGolden syrupGrape sugar
HFCS (High-Fructose Corn Syrup)
HoneyIcing sugar
Invert sugarMalt syrup
MaltodextrinMaltol
Maltose
MannoseMaple syrup
MolassesMuscovadoPalm sugar
PanochaPowdered sugar
Raw sugarRefiner's syrup
Rice syrupSaccharose
Sorghum SyrupSucrose
Sugar (granulated)Sweet Sorghum
SyrupTreacle
Turbinado sugarYellow sugar
Beverage Industry
Source: Global Research WP by Credit Suisse AG
31%Total Sweetener
DeliveriesAdded Sugars
from Beverages
43%
Ultra-processed food is a
CHEMICAL STORM
Political Commodities
#1 Oil
#2 Sugar
Source: Global Research WP by Credit Suisse AG
Solution
Utah Taxes
Sales Tax Rate Grocery Candy Soda
5.95%*Reduced
RateReduced
RateReduced
Rate
* State rate includes mandatory, statewide, local add-on sales taxes of Utah (1.25%).
Source: CCH State Tax Guide, State tax department websites
Utah State Proposition
Impose a tax per sugar gram on consumers and manufactures.
Launch a state-wide educational campaign about the risks of high sugar intake
Barriers
2nd Global Political
Commodity
GlobalEmployer
GlobalSugarLobby
Status Quo
+ +
=
Cure
Agave nectarBarbados sugar
Barley maltBarley malt syrup
Beet sugarBrown sugar
Buttered syrupCane juice
Cane juice crystalsCane sugar
CaramelCarob syrupCastor sugar
Coconut palm sugarCoconut sugar
Confectioner's sugarCorn sweetener
Corn syrupCorn syrup solids
Date sugarDehydrated cane juice
Demerara sugar
DextrinDextrose
Evaporated cane juiceFree-flowing brown
sugarsFructose
Fruit juiceFruit juice concentrate
GlucoseGlucose solidsGolden sugarGolden syrupGrape sugar
HFCS (High-Fructose Corn Syrup)
HoneyIcing sugar
Invert sugarMalt syrup
MaltodextrinMaltol
Maltose
MannoseMaple syrup
MolassesMuscovadoPalm sugar
PanochaPowdered sugar
Raw sugarRefiner's syrup
Rice syrupSaccharose
Sorghum SyrupSucrose
Sugar (granulated)Sweet Sorghum
SyrupTreacle
Turbinado sugarYellow sugar
Excise Taxes on All Sugars
pasta sauces, ketchup, pizza, cereals, etc…PF’s
SSB’sjuice, sports drinks and chocolate milk
Sodasfizzy drinks
Cost
Corn
Food & Beverage
Healthcare, Pharma & Biotech
Impacted Industries
Benefits
Natural Ingredient
Commercial Product
Sweetness Calories
Stevia Truvia10-15 times
> sugar0
MonkfruitNectresse/Purefruit
150-300 times> sugar
0
OubliBrazzein/
Csweet1000 times
> sugar0
Xylitol in corn fibers, birch wood
Xylitol15-30 times
> sugar40%
< sugar
Oats Oatsweet Same as sugar15-20%< sugar
Source: Global Research WP by Credit Suisse AG
DROP THESUGAR BOMB