Pro Whey System X

Hamza Kiani

BBA Student

MDI Foundation Course

What is PWSX?

• The Pro Whey System X is a specially formulated health shake using the finest protein

• It also includes a program educating consumers about health and fitness

Rich Taste…..Great Flavors

Every shake is “naturally grown” using organic fresh ingredients creating great customer feedback every time.

Variety of Choices

It is designed with an effort to suit needs of every different person with individual goals such as health, weight loss and muscle building

Whey Protein

• Protein is among the staples of a strong diet along with carbohydrates and fats. Consuming them in the right proportions will help you to slim down or uphold a healthy weight

PWSX Market Campaign

• The idea was to create a product that would increase awareness about protein and healthy living with a broader target market. PWSX’s goal is to have customers with different backgrounds such as health care patients, elderly people, vegetarians, body builders, fitness enthusiasts, diabetics, and people focusing on weight management.

PWSX Marketing Campaign 2011

• The product launch will begin in Karachi, Pakistan. Karachi is the best choice due to its sheer population and influence on the rest of the country. The campaign will soon reach Lahore and twin cities Islamabad and Rawalpindi.

• Guest lecturers from PWSX will conduct classes at companies and local universities on the importance of health and fitness while promoting the product.

Product Positioning

• The PWSX will be available in market stores such as pharmacies and partnerships with health related stores for instance GNC store.

• Partnership with premier gyms for a “health snack bar” as a tool of promotion and awareness of the product

Online Marketing

• To successfully make us of the online advertising it is important to make the website easy to access and ranked highly on search engines like Google and Msn when searching the keywords “protein shake” and “diet plan”. Other ways of advertising is the use of the social media networking giant Facebook.

PWSX Guide to Healthy Living

• Included with every product is a booklet containing insider knowledge on fat loss and physical fitness. This effort to make customers feel valuable is unlike any product on the market.

Additional Health Tips

• Start every meal with a healthy green salad to help curb one’s appetite

• The Protein Shake along with proper diet and exercise will show dramatic results or customer get their money back guaranteed

Budget Plan

• Personnel: R.S 19,800,000.00• Laboratory Supplies R.S 30,355,000.00• Computer Supplies R.S 10,500,500.00• Computers R.S 180,750.00• Equipment R.S 3,500,000.00• Total Direct Costs R.S 64,336,250.00

Pricing and Packages

• Single serving: R.S 250.00• 1lb: R.S 990.00• 2lb: R.S 1,700.00• 3lb: R.S 3,200.00

• Monthly Membership Home Delivery

R.S. 8,500.00

PWSX Sample Recipe

• Chocó Coffee Shake

• 2 scoops of Pro Whey protein blend: • 1 cup of skim milk • 5 ice cubes • 1 cup of water • 1 spoonful of coffee

Thank you for your time