Presented by:Cyrus Berne R-1102Jr.sinclair Furtado R-1115Tejas Naik R-1122Sahil Nerurkar R-1123

Sharmad Pai Kane R-1125Mohammad Ayaz R-1136

Mohammad Bilal R-11-40

• Product Variety• Quality• Features• Packaging• Sizes

• Warranties

750 ml 180 ml

1 case = 12 bottles 1case = 48 bottles

Maximum Retail PricesProduct 750 ml 180 ml

Colva 130 35

Goan Tavern 250 65

24 Carat 225 60

Goan Balcao 175 50

Product 750 ml 180 ml

Colva 100 30

Goan Tavern 175 60

24 Carat 150 55

Goan Balcao 120 45

Cost PriceCost PriceCost Price

Cost price

Product 750 ml 180 ml

Colva 104 25

Goan Tavern 229 55

24 Carat 208 50

Goan Balcao 167 40

• Discount• Payment Periods• Credit Terms

Providing gifts Providing different attractive schemes Promotions at different events. Promotions in Restaurant ,super stores ,wine

stores and clubs Promotion in exhibitions Sponsoring events especially music, dance

and sports events

Distribution channels Locations Transport

Product Price Promotions Place Marketing strategy

The Cashew Feni market is considered mature, with limited opportunities for growth. One way for alcohol manufacturers to increase their sales volume is by taking market share away from their competitors; another is to expand the overall size of the market. To achieve these goals, Feni manufacturers continue to invest substantial resources and capital into their marketing strategies because they believe it is necessary for expanding the market and increasing their margins.