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Forschungsforum Mobilität, 21.10.2009, Wien Relaxed mobility Veronika Egger is-design GmbH, IIID, design for all

Relaxed mobility

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Research Forum on Inclusive Mobility 2009 in Vienna, Austria. The presentation looks at opportunities for implicit communication in orientation design for public transport.

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Page 1: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Relaxed mobilityVeronika Eggeris-design GmbH, IIID, design for all

International Institute for Information Design

Page 2: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

1. How can we best incorporate all senses and experience in the design?

2. How can we improve the design process?

Page 3: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Information

Expetations

Interaction

Experiences

Environment

User experience

Design

Decisions

Quality

Page 4: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

A B C D

AB

C

C2

D

KnowledgeEventPerceptionExperienceUnderstandingDecisionAction/reaction

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Perception

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Perception- Sensory perception

- Attention

- First impressions (good/bad, pleasant/unpleasant)

- Evaluation(important/unimportant, recognising patterns)

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

emotional/not controlled/subconscious

rational/controlled/conscious

Information

sehen, hören, tasten

vision75%

hearing15%

other senses10%

Information?

Page 8: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

taste

see

hear

smell

feel

move

Sensory map

emotional/not contolled/subconscious

rational/controlled/conscious

remoteclose

Page 9: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

tasteemotional/not contolled/

subconscious

rational/controlled/conscious

remoteclose

see

hear

smell

feel

move

What we use in design

What we are missing

Page 10: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

taste

see

hear

smell

feel

move

Moving perception threshold through design

emotional/not contolled/subconscious

rational/controlled/conscious

remoteclose

Page 11: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Vision- Clear image of our environment

- Is dominant for conscious, intellectual pattern recognition, decisions, orientation

- Is dominant for movement and balance

- Changes in light intensity are connected to spatial/temporal impressions (day/night, inside/outside)

Page 12: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Hearing- We trust our ears more than our eyes

- In case of a dissonance between hearing and vision the ear always wins

- Not hearing or not understanding an announcement causes more stress than overlooking visual information

- Changes in sound are connected to emotions (loud/quiet, urgency/calming)

Page 13: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Feeling- Touch receptors in the feet provide

information about the composition and inclide of the floor

- Tactile elements are information

- Haptic properties tell stories about a surface

- Feel the environment: temperature, air movement

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design

Creative Industries Styria, 30. 3. 2009

Feeling AND seeing

Oberflächenbeschaffenheit

Farbveränderung

Neigung

surface quality

Colour change

Tactile system

Page 15: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design

Creative Industries Styria, 30. 3. 2009

Feeling AND seeing

surface quality

colour change

slant

Page 16: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design

Creative Industries Styria, 30. 3. 2009

Feeling AND seeing

Page 17: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design

Creative Industries Styria, 30. 3. 2009

Feeling, seeing, hearing

use physical properties of the screen to provide

tactile information

Page 18: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Smell- Follow your nose – orientation by smell

- Can evoke strong emotions

- Normally we consciously take notice only of very positive or very negative smells

Page 19: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Experience

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Experience

- Intellectual comparison with similar experiences makes it easier to understand a new situation.

- Body memory: remembering sensory experiences

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Event:losing control

Information

personal experience

Expectation

Uncertainty,stress

Experience and information define expectations

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Does more or better information increase expectations?- In connection with little experience the

expectations could be too high

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Information 1910

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Information2010

Page 25: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

http://www.smrt.co.kr/Train/Subwaymap/Eng/Subwaymap.jsp

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Little excursion: control

We prefer what we think we can control

David Ropiek, Risk Consultant (Psychology Today)

Page 28: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Even if objectively this is more risky or not an advantage.

„I can actively influence what‘s happening“

Page 29: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Situations I am passively exposed to cause a heightened sense of stress.

Announcements, running text (I can‘t re-visit, if I haven‘t heard/seen it, it‘s gone)

Page 30: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Loss of control makes people communicate

When things don‘t go according to plan, a bus full of people suddenly start talking to each other.

Page 31: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Road traffic: built-in perceived risk increases attention.

Lessens for public transport?

Page 32: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Understanding

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Understanding/recognition- Remembered experiences

- Learned patterns and concepts(i.e. writing, sounds, surfaces)

- Intuitive understanding/recognition as body memory

- intuitive understanding of natural patterns (i.e. loud=urgent)

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Legible buildings- Objects in the environment influence

orientation behaviour – the largest object is the building itself

- Users should be able to comprehend the building

- Less signage and explanation, more implicitness (natural ractions)

Page 35: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Talking objects

- Design should confirm expectations, an object should signal

- Interaction is based on perceivable properties of the object

- Signals to use natural patterns

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International Institute for Information Design

Schindler Award 2.7.2009, Wien

I am an entrance

I am heavy/light, open into the building, open automatically ..

I am a pane of glass

Page 37: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

User experience

Look Feel

Usability

Authenticity,harmony, aesthetics

consistencyAtmosphere,interaction with environment

Functionality, predictability, usability,

intellectual understanding

Page 38: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Improve user experience

- Incorporating all senses

- Use natural patterns

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

A „nudge“ in the right direction- It „feels right“

- Use gradual/sudden change to convey meaning

- Use familiarity with object properties

Page 40: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

From bi-sensory to multi-sensory principle- Don‘t focus on sensory deficits

- Learn from sensory abilities of users

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International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

User Experience Design II

Look Feel

Usability

Look

Feel

Usability

Implicitcomm.

„implicit communication“ for mobility, orientation and architecture

Page 42: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

1. Early involvement of all key players:Users/custoemrs, organisation/provider, data and information services, architecture, maintenance ...

2. Interdisciplinary team

3. Joint definition of success criteria

Design process to reflect complexity

Page 43: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Why define succes criteria?- The impact of design can be evaluated and

measured – in terms of usability and monetary costs

- Design as an integral part of the quality indicators of an organisation extends and ensures ownership

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Context

Design briefing

The teamTechnical Framework

User experience

The company/the organisation

Key players

Accessability

Product/Service

Content Concept

Performance criteria

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

A guided, non-linear process

Page 45: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

Intuitive usability and measurable quality deliver an important contribution towards relaxed mobility –

for users and providers

Thank you.

International Institute for Information Design

Page 46: Relaxed mobility

International Institute for Information Design

Forschungsforum Mobilität, 21.10.2009, Wien

References:- E. Avineri- G.W. Evans / J. M. McCoy- K. Lynch- H. Monderman- P. Natterer- D. Norman- G. Pezzulo / C. Castlefranchi- M. Szalavitz- J. Wiseman- and many more colleagues

Please write to me at [email protected] for any further information.