Savoring – and Saving – China’s Artisan Teas

© 2012 World Tea Expo

Savoring – and Saving – China’s Artisan Teas

Jean Alberti

Founder

Wild & Bare Co.

www.wildandbare.com

[email protected]

m


Generic vs. Artisan Tea Tea is seldom marketed based on origin


The Lipton Formula Commercial teas are blended for taste, not purity


Artisan Tea Can tea have terroir?


The Tea Tradition For millennium, tea was harvested by hand


The Modern Tea Business Ancient traditions are being replaced by

industrialization


Tea Meets Temptation Demand for artisan tea now outstrips supply


Soil Secrets The earth’s moisture helps shape a tea’s character


Different Soils, Different Teas Some soil colors are superior to others


Vintage Tea Every so often, climactic factors combine to create a

peak vintage


Six Environmental Factors Location, moisture level, climate, altitude, latitude and

terroir


China’s Wild West Home of the world’s largest and oldest tea trees


Time That Refines The only tea that gets better with age


The Most Elusive Tea Yellow tea is among the rarest of teas, a leaf of legend

http://wildandbare.com/our-teas/yellow-tea/


A Fading Art Traditional techniques for preparing yellow tea are

rapidly disappearing


Tea Buyer Beware Few consumers have the training to differentiate the true

from the fake


Thank you for attending Savoring – and Saving – China’s Artisan Teas

This Power Point is the intellectual property of the presenter and copyrighted by World Tea Expo. Permission to print or disseminate all or part of this presentation is granted provided that the copies are not made or distributed for commercial advantage and that the title and authors of the presentation appear on the printouts. To copy or disseminate otherwise, or to republish in any

form, requires written permission from the authors and World Tea Expo.

Jean Alberti Founder

Wild & Bare Co.

www.wildandbare.com

[email protected]

m

http://wildandbare.com/



http://www.wildandbare.com/

Health & Medicine

Savoring – and Saving – China’s Artisan Teas