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How to create bike-friendly workplaces through programs
and incentives
Workshop agenda
o Introduction
o Presentation: encouragement best practices at leading bike-friendly workplaces
o Small breakout sessions
Goals for this session
o Provide menu of proven bike encouragement ideas for every budget, organization size, setting
o Provide resources and implementation tips
o Networking and peer-to-peer sharing
Barriers to bike commuting
o Topographyo Weathero Distanceo Safetyo Lack of knowledgeo Lack of access to a bikeo No disincentive to drive
What makes people want to commute by bike?
o Healtho Convenienceo Costo Funo Cameraderieo Safetyo Disincentive to take other modes
Sources: The Seattle Times, KUOW
Strategies to reduce barriers
o In/direct incentiveso Education/resourceso Peer supportoCasual workplace policiesoCommunications + promotions
Bike friendly workplace profiles
Case study: Seattle Children’s
Urban, large, for-profit5,000 staff at main campus
8% mode split
Images courtesy Seattle Children’s
Education and resources
Case study: Seattle Children’s
Photo courtesy Seattle Children’s
Company bike program
Case study: Seattle Children’s
Photo courtesy Seattle Children’s
Case study: Seattle Children’s
Promotion and messaging
Image courtesy Seattle Children’s
Case study: Seattle Children’sIncentives
Image courtesy Seattle Children’s
Case study: Seattle Children’s
Community engagement
Photos courtesy Seattle Bike Blog and geekwire.com
Burke Gilman trail connection
Pronto Cycle Share
Case study: Seattle Children’s
Results
8% bike mode split
Over 50% of bike commuters are women
Case study: University of Washington
Urban, large, government70,000 staff/students, many buildings
Image courtesy of University of Washington
Case study: University of Washington
oPromotions and campaignsoCommute Concierge program: personalized commute planning service
Image courtesy of University of Washington
Case study: University of Washington
One of the most bike friendly universities in the country
8% mode split
Results
Case study: Starbucks HQ
Urban, large, for-profit3,500 employees, one building
Photo courtesy of Seattle PI
Case study: Starbucks HQ
● Very active internal bike club● Bi-weekly tune-up/education classes● Free gym membership and wellness
benefits● Transit subsidies● Community engagement in SODO
Business Improvement Association
Case study: Starbucks HQ
3% mode split
Growing bicycling culture
Results
Suburban, large, for-profit40,000 employees, 79 buildings
3.75% bike mode split
Case study: Microsoft
Supporting bicycling through multimodal options
Case study: Microsoft
Bike Month
Case study: Microsoft
Messaging
o Targeted emailso Print posterso Intranet
announcementso Social media promotiono Internal bike listserv
Case study: Microsoft
Case study: Microsoft
Other perks and incentives
o Up to $240/year reimbursement for bicycling purchases, and $800 for wellness purchases, which include bicycling expenses
o Discounts at local bike shops (+ an onsite bike shop)
o Free onsite bike classes on range of topicso Personalized route-planning assistance
Case study: Microsoft
Results: 3.75% mode split
Case study: Cascade Bicycle ClubUrban, small, non-profit
38 staff, office within a building
Case study: Cascade Bicycle Club
Strategies Result: 56%mode split
oCasual workplace attireoCash incentivesoMonthly awards for staff with highest, most improved commute rate
Takeaways
o Many different optionso Do your homework: identify gaps in your
programming, establish baselines, set goalso Success breeds successo Get creativeo Don’t overlook parking disincentives!
Breakout groups
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